Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
an specialized exhibition
a case study

with social media:
Gema Hernández Carralón
Joana Cavadas (graphic design)

MWF2014...
How to
attract ‘alien’
audiences ?
The Museum of the National
Library of Spain is a
medium-sized museum.

In a very,

very great

Library!
+ Permanent exhibition
+ 3 or 4 temporary exhibitions
+ Activities and workshops for everybody

More than

100.000
visitor...
What we have

What we don’t have

Collections

Very professional
staff

Media attention
Fans

Large staff

Budget for
adve...
Do Spanish
museums
understand
social media ?
The National Library of
Spain is in different
social media!
The museum has its
own Twitter
account since the 29th
december...
2012 was the 300th birthday
of the BNE and the 5th of ours.
We commemorated it with a very nice,
interesting, formative an...
@BNE_museo
BNE
MUSEUMS
ART

The museum Twitter
account deals with
many subjects.

EDUCATION

HISTORY

BIBLIOGRAPHY
LIBRARI...
Communicating

specialized
exhibitions
Analogical

strategies
lectures

contests

Activities: as a way to
complement the exhibition but also
to call everyone’s a...
Communicating

specialized
exhibitions
Arquitectos
Españoles
Social networks of Architecture @ Spain:
A

due to the

Courtesy by Stepien & Barno architects
EDUCATION LEVEL OF THE POPULATION PER COUNTRIES
Evolution of architect career
in Spain & tax of
unemployment
Top migration destinations of
Spanish architects

Employment tax per studies
Our Social StratWHAT?!

BE:
 POLITE: remember your mum advices
 Communicative, but not TALKATIVE
 GENEROUS: share thing...
Our Social StratWHAT?!

DO:
PLAY the plays your followers like
 LAUGH @ their (funny) jokes
 Use their NETWORKS
 ENJOY...
Our Social StratWHAT?!
BE:
POLITE: remember your mum advices
 Communicative , but not TALKATIVE

 GENEROUS: share your ...
Our Social StratWHAT?!

Chart by Nancy Proctor
Our Social StratWHAT?!
Our Social StratWHAT?!
@I027614

@flicfestival
@MRomanticismo
@Museo_Naval
@dgllana
@MUSEOENFURECIDO

@Demografia_CSIC

@P...
Year of followers registration & Followers that mention us most
#PalabradArq:
a succesful round-table
*Seat your friends around a
table
What our brand-new
friends, the

architects, said
about us
What our brand-

new friends, the

architects, are
still saying about us
Thanks for your attention!

@BNE_museo
@
@BNE_biblioteca
How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (dise...
Upcoming SlideShare
Loading in …5
×

How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico)

Presentada en MWF 2014: Museums and the Web Florence 2014, en Florencia, el día 19 de febrero de 2014.

  • Login to see the comments

  • Be the first to like this

How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico)

  1. 1. an specialized exhibition a case study with social media: Gema Hernández Carralón Joana Cavadas (graphic design) MWF2014 18 – 21 February 2014, Florence
  2. 2. How to attract ‘alien’ audiences ?
  3. 3. The Museum of the National Library of Spain is a medium-sized museum. In a very, very great Library!
  4. 4. + Permanent exhibition + 3 or 4 temporary exhibitions + Activities and workshops for everybody More than 100.000 visitors per year
  5. 5. What we have What we don’t have Collections Very professional staff Media attention Fans Large staff Budget for advertising
  6. 6. Do Spanish museums understand social media ?
  7. 7. The National Library of Spain is in different social media! The museum has its own Twitter account since the 29th december 2011.
  8. 8. 2012 was the 300th birthday of the BNE and the 5th of ours. We commemorated it with a very nice, interesting, formative and meaningful exhibition about the historical sites of the National Library since 1711. We were very proud of it, but the public did not visit us as much as we had expected.
  9. 9. @BNE_museo BNE MUSEUMS ART The museum Twitter account deals with many subjects. EDUCATION HISTORY BIBLIOGRAPHY LIBRARIES
  10. 10. Communicating specialized exhibitions
  11. 11. Analogical strategies lectures contests Activities: as a way to complement the exhibition but also to call everyone’s attention upon it film series theatre plays
  12. 12. Communicating specialized exhibitions Arquitectos Españoles
  13. 13. Social networks of Architecture @ Spain: A due to the Courtesy by Stepien & Barno architects
  14. 14. EDUCATION LEVEL OF THE POPULATION PER COUNTRIES
  15. 15. Evolution of architect career in Spain & tax of unemployment
  16. 16. Top migration destinations of Spanish architects Employment tax per studies
  17. 17. Our Social StratWHAT?! BE:  POLITE: remember your mum advices  Communicative, but not TALKATIVE  GENEROUS: share things, knowledge  FRIENDLY with your friends mates
  18. 18. Our Social StratWHAT?! DO: PLAY the plays your followers like  LAUGH @ their (funny) jokes  Use their NETWORKS  ENJOY what you are doing
  19. 19. Our Social StratWHAT?! BE: POLITE: remember your mum advices  Communicative , but not TALKATIVE  GENEROUS: share your things, knowledge, links, ecc.  FRIENDLY with your friends mates  SPONTANEOUS DO: PLAY the plays your followers like: #ESCALERAS, #ARQUISELLO… ECC. MAKE’em play yours: #Arquitest, #DVDregalo, ecc.  LAUGH @ their (funny) jokes /Joke with them  Use their NETWORKS  ENJOY what your doing
  20. 20. Our Social StratWHAT?! Chart by Nancy Proctor
  21. 21. Our Social StratWHAT?!
  22. 22. Our Social StratWHAT?! @I027614 @flicfestival @MRomanticismo @Museo_Naval @dgllana @MUSEOENFURECIDO @Demografia_CSIC @Pennypol @RetoHistorico @BNE_biblioteca @alfavino
  23. 23. Year of followers registration & Followers that mention us most
  24. 24. #PalabradArq: a succesful round-table *Seat your friends around a table
  25. 25. What our brand-new friends, the architects, said about us
  26. 26. What our brand- new friends, the architects, are still saying about us
  27. 27. Thanks for your attention! @BNE_museo @ @BNE_biblioteca

×