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April 2010 BMPR - Travelocity

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Joel Frey of Travelocity presents...

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April 2010 BMPR - Travelocity

  1. 1. Social media matters to @travelocity<br /><ul><li>As an online player, people talk about us in variety of Web forums
  2. 2. Trust and reputation are critical
  3. 3. Travel evokes strong emotions</li></li></ul><li>Travelocity’s Social Media Measures<br /><ul><li>Visitors & page views
  4. 4. Traffic from the Social Web to Travelocity
  5. 5. Links to Travelocity landing pages
  6. 6. Links to monthly enterprise promotion
  7. 7. Links to Travel Deals
  8. 8. Bookings originating on social media channels
  9. 9. Fans/followers/conversations</li></li></ul><li>Facebook- Exclusive Deals and Shopping<br />
  10. 10. Facebook – Roaming Gnome Yourself<br />
  11. 11. How we engage customers on Twitter<br /><ul><li>Constantly monitor our mentions
  12. 12. Communicate via email instead of DM
  13. 13. Hand-off to customer service when appropriate
  14. 14. Twitterventers</li></li></ul><li>Go on offense with Twitter<br /><ul><li>Thank customers for their business
  15. 15. Engage with partners
  16. 16. #FF
  17. 17. Surprise and delight
  18. 18. Re-tweet favorites
  19. 19. Tag favorites
  20. 20. Email favorites to team members</li></li></ul><li>Building Brand Affinity with Twitter<br />@roaminggnome<br />@windowseatblog<br />@gaytravelocity<br />@travelforgood<br />@travelocitybiz<br />@travelocityCA<br />@travelocity_AR<br />@travelocity_MX<br />
  21. 21. Our experiment with Chatroulette<br />35 days running<br />24/7 either chatting or Roaming Gnome with sign that we change regularly<br />285,120 chat impressions<br />400 conversations<br />
  22. 22. Thank you!<br />joel.frey@travelocity.com<br />@cypresswalls<br />682-605-2178<br />

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