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Capire e usare Google Plus - webinar SEO Training

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Le slide presentate nel corso del webinar SEO Training del 29 settembre 2011 su Google Plus, con i consigli per fare ottimizzazione sul social network di Google.

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Capire e usare Google Plus - webinar SEO Training

  1. 1. Capire e usare Google Plus Webinar del 29 settembre 2011 Benedetto Motisi Emanuele Tolomei
  2. 2. 0 Provaci ancora, Google.. Google Plus è il nuovo social network di Google. Lanciato ormai 3 mesi fa a invito e reso aperto al pubblico a metà settembre, è lennesimo guanto di sfida a Facebook. Ennesimo si, dopo i fallimenti di Buzz e di Wave. Ma stavolta, dalle parti di Mountain View, sono convinti che sarà la volta buona.. Non lo so.. non si sa.. Andiamo a scoprirlo..2
  3. 3. 0 Geek e spammer o sotto il + cè di più? Da alcuni dati (fonte: http://blog.identyme.com/) possiamo tracciare il profilo dellutente-tipo di Google Plus a tre mesi dal lancio (base 26 milioni di utenti): Maschio (72% degli iscritti) Impiegato nellIT in varie forme (75% della top10 occupazionale) Proveniente da uneconomia avanzata o in forte crescita tecnologica (USA, grossi Paesi Europei, Brasile, India, Cina) (manca l Italia: ancora pizza e mandolino) Spammer area Google chiude un occhio sui profili falsi e la compravendita di +1 nonostante i proclama? Nota bene: dopo lapertura, Google+ ha registrato 10 milioni di nuovi utenti in due giorni fino a raggiungere 42 milioni circa di profili.3
  4. 4. 0 SEO+: il bottone Google+1 Google +1 è la risposta al “Mi Piace” del social network di Zuckerberg. Come funziona Google +1 ● Quando si fa una query di ricerca, il +1 apparira accanto ai risultati; ● cliccato, il sistema assegnerà un voto al link; ● i voti espressi tramite +1 saranno visibili attraverso Gmail, Buzz, Reader e Talk. N.B. Necessario un profilo su Google. Ehi! Ti chiedi se il +1 influisca sulle SERP? Ma dove vivi, pivello? E regolare, dai a Google ciò che è di Google e ti rispetterà. Due teorie su Google+1 1) +1 non ha rilevanza se non nella social SERP (solo se loggati). 2) +1 potrà avere un peso maggiore come elemento di rank organico (teoria di Fonzie al SES di San Francisco 2011). 4
  5. 5. 0s SEO+: Share is loving kittySharebox e Circles● Nello stream sarà determinante in ambito social SEO la presenza di elementi condivisi.(il 90% degli utenti G+ si fida degli elementi condivisi dagli amici);● Le nascenti Google Pages+ aziendali potranno sfruttare i Circles come elementi disegmentazione della propria clientela.(limitando laccerchiamento coatto con la logica che chi accerchia segue lo stream dellaccerchiatoe non viceversa);● I Circles agevolano la condivisione: si può condividere il video del Nyan Cat con gli amici e le slide di lavoro con il capo senza fare un mischione e una figuraccia.(con gli amici ovviamente, come ti permetti di condividere certa roba noiosa come le slide?) . 5
  6. 6. 0 SEO+: Sparks, la SERP degli spunti Gli Sparks, o “spunti”, sono, nelle migliori intenzioni di Google, uno dei punti di forza di Plus. Si tratta di una sorta di SERP interna, di recente migliorata, in cui è possibile ricercare e salvare ricerche per parole chiave, restituendo risultati per “persone”, “post di Google+” e “spunti”. Come avviene il ranking interno degli Sparks? ● Valore del contenuto determinato dal numero di +1 e condivisioni raggiunto; ● presumibilmente per visite regresse al proprio sito da parte dellutente che cerca lo “spunto”; ● presumibilmente anche per lo storico di navigazione, ad es.:Risultato anomalo6
  7. 7. 0 SEO+: Un plugin per WordpressUna chicca in SERP è lutilizzo che si può fare del rel=author con Google+ e Wordpress per farecomparire il nostro nome in SERP accanto ai propri articoli.Per facilitarci le cose è possibile usare il plugin Allow REL= and HTML in Author Bios(http://wordpress.org/extend/plugins/allow-rel-and-html-in-author-bios/)Una volta scaricato e installato sul pannello, per attivarlo bisogna:Andare nellarea “Utenti”, e inserire nelle “Info biografiche” il link al proprio Google profile, es.:<a href="http://plus.google.com/112553767076631354304/posts" rel="author">Benedetto MotisiGoogle Profile</a>Successivamente, bisogno aggiungere ai propri link di Google+ il link al sito in cui abbiamo installato ilplugin. Devessere un rapporto circolare, per evitare fake.Infine, bisogna armarsi di pazienza, si tratta di una funzioneancora sperimentale e limitata, ma che, una volta estesa,darà quel tocco in più di branding e rapporto “social” inSERP tale da aumentare il proprio Trust notevolmente.7
  8. 8. 0 Le API di Google+.. un altro “Buzz”? Unaltra delle feature più attese di Google+ erano le nuove API, lanciate infine a metà settembre. Ci si aspettavano grosse novità, dato il “buzz” che solo le API possono generare.. E invece unopinione interessante a riguardo, fuori dal coro dei Google Evangelist è questa: http://www.marktheweb.it/blog/marketing/google-api-tanta-attesa-per-nulla.php Spesso ci si dimentica che si lavora con Google e non per Google. Potente alleato esso è. (cit.) ma ricordiamoci che è unInc. non una onlus SEO ;)8
  9. 9. 0 Prossimamente..le pagine aziendali Google ha annunciato a più riprese che presto verranno implementate le pagine aziendali (anche dette “Google Pages+”) in quanto per adesso, da regolamento, è possibile registrarsi solo come persona reale e non come marchio. Ford Motors, Starbucks sono fra i marchi che stanno facendo da beta-tester. Le pagine aziendali dovrebbero essere limplementazione sparti-acque fra lennesimo esperimento di Mountain View in ambito social e il poter essere considerato un credibile rivale per Facebook. ● Social network per geek o nuova killer application del Web; ● Laboratorio di sperimentazioni social SEO o futuro ed evoluzione dellottimizzazione; ● Mero pseudo-clone di Facebook o sua pietra tombale. Molti addetti ai lavori si sono già espressi... e tu?9
  10. 10. 0 Grazie :) Benedetto Motisi Emanuele Tolomei Capire e usare Google Plus Webinar del 29 Settembre 2011 benedettomotisi espertoseo benedettomotisi espertoseo E ovviamente su... ...cercaci ;)10

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