2012-09-19: Online Customer Data

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By Sam Holland

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2012-09-19: Online Customer Data

  1. 1. Baltimore LeanStartupSam Holland - Product Manger, Advertising.com
  2. 2. ● 85/100 of AdAges top advertisers● 74 of comScore Top 100 sites in our network● Over 350 pre-package audience behaviors● Reach over 180M users a month -- 85% of the US internet population
  3. 3. How do we target to the right customer?
  4. 4. DATA, DATA, and more DATA
  5. 5. How do we get data?● 1st party - visitors, search, registered● 3rd party - BlueKai, eXelate , BrightTag, Demdex● Site data - comScore
  6. 6. Types of Data•Demographic insights (ex: age, HHI)•Geographic insights (ex: metro, state)•Technographic insights (ex: browser, domain)•Behavioral user segments insights (ex: audience behavior- pet lovers, auto intender, etc.)**Both user and site data**
  7. 7. How to set a cookie?
  8. 8. Use Cases● Smart Pixel - IHG - travel industry ○ Custom retargeting segments● Ad Desk ○ Demo / user targetinghttps://admin.adportal.advertising.com

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