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6 nonprofit video methods to inspire action and engagement

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How your organization can leverage video in its marketing efforts, whether that is to raise money, to increase volunteer involvement, or to demonstrate a need. Here are six ways and examples to tell your story and inspire action.

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6 nonprofit video methods to inspire action and engagement

  1. 1. 6 Nonprofit Video Methods to Inspire Action and Engagement November 2014 © 2014 Penheel Marketing™
  2. 2. The Stats © 2014 Penheel Marketing™ Video increases people’s understanding of your 75% of users visit product or service by 74% the [source’s] website after viewing a video Click-thru rates increase 2-3 times when videos are included in email Source: Digital Sherpa Small Business Video Marketing Guide
  3. 3. The Stats, cont. “Ninety-two percent of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.” ~ Hubspot © 2014 Penheel Marketing (TM) Source: Content Marketing Institute study
  4. 4. Movement Portraits © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=DSJ7pN4ElJg#t=19
  5. 5. Impact Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=Ic8weVUVLT4
  6. 6. Vision Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=JCVOT2GdOLY
  7. 7. Campaign Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=8w1p5UI7Siw
  8. 8. Campaign Films © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=y-a8dAHDQoo
  9. 9. Event Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=tihJC9v98W4
  10. 10. Advocacy Stories © 2014 Penheel Marketing (TM) http://vimeo.com/30161480
  11. 11. Advocacy Stories © 2014 Penheel Marketing (TM) https://www.youtube.com/watch?v=WQr_nn0f8lw
  12. 12. Parting Words “People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” ~ Mediacause.org © 2014 Penheel Marketing (TM)
  13. 13. Additional Resources • 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology (http://ht.ly/DUQ45) • 10 Must-Have Skills for Nonprofit New Media Managers (http://ht.ly/DUQ9g) • 50 Fascinating Nonprofit Statistics (http://ht.ly/DUQi0) © 2014 Penheel Marketing (TM)
  14. 14. Who is Penheel Marketing? Social media and digital marketing consulting firm for CPA firms, small businesses, and non-profits. Check Out Our Whitepapers http://penheel.com/whitepapers Marketing Analytics Website analytics, online advertising analytics. See which sources are generating the most leads. Email Send personalized, segmented Emails based on any information in your contact database. Search Engine Optimizations Improve your rank in search engines by finding and tracking your most effective keywords. Lead Management Track leads with a complete timeline-view of their interactions with your firm. Blogging Create blog content quickly while getting SEO tips and best practices pointers. Social Media Marketing Publish content to your social accounts, then nurture leads based on their social engagement. © Penheel Marketing 01.07.14

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