Bill Mitchell Session #3 imim 2013: The How of Project Innovation

277 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
277
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bill Mitchell Session #3 imim 2013: The How of Project Innovation

  1. 1. International Media Innovation Management Session #3, Project Innovation: The How Bill Mitchell, bmitch@gmail.com 1 October, 2013 Vienna
  2. 2. Your projects, revised
  3. 3. Using every day tools more consciously and professionally
  4. 4. Some tool tips: Facebook
  5. 5. Finding & refining audiences using Facebook Graph Search
  6. 6. More with Facebook Graph Search: Austrians living in Boston
  7. 7. An inside source for you at Facebook
  8. 8. How journalists can use Twitter • Seek info as you begin your reporting (note New York Times example) • Stay connected with sources (create a Twitter list like imimtwitter13 list – public or private) • Find & capture reaction (great for events where lots of people showed up but scattered) • Use Topsy to search old (3-4 years) Tweets • Twitter critical to your post-publication strategy
  9. 9. Twitter Lists
  10. 10. Twitter List Subscribers
  11. 11. Tweets from the List
  12. 12. Hootsuite: A tool to manage Twitter
  13. 13. Storify: Social media publishing tool
  14. 14. Behind the scenes with Storify
  15. 15. Basic business models • The tension between reach & revenue – Advertising revenue – Subscription revenue • Crowdfunding (Krautreporter, etc.) • Membership plans • Do journalism – but sell something else
  16. 16. The sustainability question
  17. 17. Many ventures just don’t survive
  18. 18. Your project, revised • Create a new post at http://imim2013.wordpress.com/ Your Name revised: headline Sharpen your framing of the various categories – audience, audience problem, innovation project, etc. etc.

×