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Social Media for "The Eye and the Chip"

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Social media overview and suggestions for attendees of the 9th Biennial "The Eye and The Chip" at The Henry in Dearborn, Michigan. Presented on Monday, September 19, 2016.

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Social Media for "The Eye and the Chip"

  1. 1. 1 Making The Connection How YOU Can Use Social Media to Support The Eye and The Chip (TEATC) Presented by: Brenda Meller, AVP of Marketing at Walsh College September 19, 2016 @brendameller #TEATC www.linkedin.com/in/brendameller
  2. 2. 2 Agenda • Why Social Media for TEATC? • LinkedIn • Twitter • Research Gate • Attendee Survey • Q&A 2 @brendameller #TEATC www.linkedin.com/in/brendameller
  3. 3. Social Media Reminders  Company rules / policies  Everyone has a different comfort level  LinkedIn/Twitter etc. will change  Listen, learn, consider… then decide
  4. 4. Social Media: Common Objections • I’m too busy • It’s not worth the time • It’s not my audience • I don’t understand it • I don’t need to learn it. It’s someone else’s job. • I don’t want to put myself out there • It’s too confusing • It doesn’t make sense for me to learn it at this point in my career • I’ll do it later • Etc. Etc. 4
  5. 5. Social Media: What’s the Big Fuss? 5 • The evolution of technology and information • Access • Accuracy
  6. 6. 6 http://img.ibxk.com.br/2014/09/23/23120354214264.gif
  7. 7. Social Media for TEATC (Academics and Researchers) • Create your virtual rolodex • Make new connections • Expand your reach: events, research findings • Manage your personal brand 7
  8. 8. 8 Social Media Etiquette • Social media karma • Personalization is key to invitations • People seek people… be ON social media – Have a professional summary statement on your profile – “Follow” company pages, others – Consider blogging
  9. 9. 9 LinkedIn 9 @brendameller #TEATC www.linkedin.com/in/brendameller
  10. 10. • Professional networking site • Launched in 2003 (Me: 2006) • 450 million members, 200 countries • “Connections” What is Source: https://press.linkedin.com/about-linkedin
  11. 11. Make the Connection on LinkedIn 11 • Set up your profile • Join the TEATC Group www.linkedin.com/groups/7064551 “The Eye and The Chip TEATC” • Invite and connect
  12. 12. My suggested profile checklist 1.Only one profile 2.Photo: professional headshot 3.Headline: Your job title. BONUS: add a descriptive phrase. 4.Simplified URL 1 2 3
  13. 13. 13 My suggested profile checklist (continued) 5. Summary 6. Experience 7. Groups 6 5 7
  14. 14. 14 Invite and Accept Invitations 1. In search box, type in name.
  15. 15. DON’T CLICK! If you do, it sends the standard invitation. 3. Click name to view profile
  16. 16. 4. Click to Connect
  17. 17. The Invitation 1 7 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma.
  18. 18. 1 8 Advanced People Search
  19. 19. www.linkedin.com/help/linkedin
  20. 20. 20 Long Form Post (aka “Pulse,” or your LinkedIn Blog) https://www.linkedin.com/today/author/8368819
  21. 21. 21 Twitter 21 @brendameller #TEATC www.linkedin.com/in/brendameller
  22. 22. Make the Connection on Twitter 22 NOT ON TWITTER? That’s OK. • Know what Twitter is. • Look at TEATC tweets using our event hashtag #TEATC: twitter.com/search • Periodically look up your name on Twitter to see if people are tweeting about you. ON TWITTER? You’re awesome. • Tweet using our event hashtag #TEATC • Consider tweeting event takeaways. Here & future. • Add a hashtag to your Twitter bio.
  23. 23. What is ? • 140 characters or less • Quick messages • Optional 23
  24. 24. © 2015 Meller Marketing www.twitter.com #TEATC @brendameller
  25. 25. © 2015 Meller Marketing Go Ahead… Take a Peek http://twitter.com/search
  26. 26. © 2015 Meller Marketing 26 The Language of Twitter • Twitter = the site • Tweet = (n) a post, or (v) the action of posting on twitter • RT = retweet • Use @ to make a response trackable • Use a hashtag # to categorize tweets • DM = direct message
  27. 27. Make the Connection: Research Gate MKT 589 Consulting Project “TEATC” – Brenda Meller 27 www.researchgate.net/profile/Gregory_Auner/reputation
  28. 28. Survey 2 8

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