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LinkedIn for Job Searching & Business at the Renaissance Unity Jobs Club

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LinkedIn basics and tips for job searching and for business. Presented on April 18, 2015 at the Renaissance Unity Jobs Club in Warren, Michigan. #linkedin #socialmedia

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LinkedIn for Job Searching & Business at the Renaissance Unity Jobs Club

  1. 1. Welcome to LinkedIn for Job Searching (& Business) Saturday, April 18, 2015 LinkedIn is the #1 professional networking site for job seeking and business professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this session is for you. Let’s Connect: www.linkedin.com/in/brendameller
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  3. 3. Let’s Learn About LinkedIn • Introductions • LinkedIn 101 – What is LinkedIn? – How to Get Started on LinkedIn – Tips and Tricks – Resources • Q&A 3
  4. 4. Introductions 4 Assistant Vice President of Marketing Dual MBA/MS in Marketing Student Coffee / Pie / Chocolate Lover A LinkedIn Ambassador
  5. 5. LinkedIn Reminders… • Company rules / policies • LinkedIn will change… again • Everyone has a different comfort level • Listen, learn, consider… then decide 5
  6. 6. Who are you? What do you hope to learn today? 6
  7. 7. What is ? • Professional networking site: – Launched in 2003 (Me: 2006) – 347 million, 200 countries* – 40% check in daily** – Every Fortune 500 company* – Avg connections: • Per CEO: 930 connections** • Per US woman: 101** • “Connections” 7 *Source: LinkedIn.com ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ NOTE: LinkedIn is technology. Technology is NOT perfect.
  8. 8. What’s So Great About LinkedIn? Virtual rolodex Purely professional Working professionals and in transition Companies and people 3 degrees of connections Demonstrate your expertise 8
  9. 9. How to Get Started on LinkedIn © 2015 Walsh College 9www.linkedin.com/in/brendameller
  10. 10. Three Areas (for beginners) 1. Create a FREE Account 2. Build Your Profile 3. Invite and accept connections 10www.linkedin.com/in/brendameller
  11. 11. A QUICK POLL… Are you on LinkedIn? 11
  12. 12. 1. Create a FREE Account 12 • Your connections will see your email address IF you connect • You can associate multiple emails (home, work) to your account
  13. 13. 2. Build Your Profile Pick One:  Build Your Profile OR  Invite and Accept Invitations 13
  14. 14. DO BOTH  Build Your Profile AND  Invite and Accept Invitations 14 • Snowball effect • Your profile will always be “in progress”  
  15. 15. My suggested profile checklist 1. Photo  Professional (no baseball caps, no sunglasses)  Pleasant / smiling  Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. Or a goal. 3. >10 connections shows you are active 4. Simplified URL 5. Websites: use all 3 links  Your company website  Blog  Association website 15 1 2 3 4 5 #5 HINT: click “Edit,” choose “Other” and type in description.
  16. 16. My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections 16 7 6 8
  17. 17. My suggested profile checklist (continued) 9. Endorsements 10.Groups 17 9 10
  18. 18. © 2015 Walsh College 18 18 Any Overachievers? To achieve “All-Star” • Your Industry and Location • An up-to-date Current Position (with a description) • Two Past Positions • Your Education • Your Skills (minimum of 3) • A Profile Photo • At least 50 Connections
  19. 19. TIPS: Character Limits • Headline: 120 characters • Professional Summary: 2,000 characters • Status Update: 600 on LinkedIn (only 140 if sharing on Twitter) Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote 19
  20. 20. © 2015 Walsh College 20 3. Invite and Accept Invitations 1. In search box, type in name.
  21. 21. Inviting Someone to Connect © 2015 Walsh College 21 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma.
  22. 22. People Search 22 22 © 2015 Walsh College
  23. 23. People Search 23 23 © 2015 Walsh College
  24. 24. Should You Accept? • Via “INBOX” • Hover over “Accept” and click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met? 24
  25. 25. Six Tips for Business Professionals (beginners) 1. Join “Groups” on LinkedIn 2. Give and request recommendations 3. Add skills, click to “endorse” skills 4. Add LinkedIn URL to your email signature, résumé, business card 5. Update Your Status Frequently 6. Using LinkedIn by Need Type 25
  26. 26. © 2015 Walsh College 26 1. Join “Groups” on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. Industry Groups
  27. 27. © 2015 Walsh College 27 2. Recommendations = Highly Visible Kudos Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum. www.linkedin.com/in/brendameller
  28. 28. © 2015 Walsh College 28 3. Endorsements: Quick, but Telling 1. Consciously endorse someone in your network. 2. Review your endorsements. Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  29. 29. © 2015 Walsh College 29 Endorsements: Change Your Focus, Change Your Results October 2013 May 2015
  30. 30. 4. Add LinkedIn URL to your email signature and business card 30 HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
  31. 31. 5. Update Your Status Frequently Your status 31 1. Update your status TODAY. 2. Update your status once per week.
  32. 32. 32 Suggested Status Update BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Job opening at your company, in your network ADD: any insight into applying Industry news item ADD: your key takeaways Company items: news ADD: a 1-sentence preview Business tips ADD: how this can help the reader Networking or other professional events you plan to attend ADD: why you are attending BONUS: LinkedIn Tips ADD: the text “please click to share”
  33. 33. 6. Using LinkedIn to Find Prospects • If you’re initiating…relationship first, connect second • If they’re seeking you… be ON LinkedIn – Answer questions in groups, add keywords to your profile – Recommendations, endorsements – Go where your sales leads are (Groups, etc.) 33
  34. 34. 6. Using LinkedIn to Find A New Career • Modify broadcast settings • Tap into your network for “warm” introductions • Jobs Board • Groups 34
  35. 35. 6. Using LinkedIn to Market Your Company • Company Page • Groups • LinkedIn Ambassadors 35
  36. 36. Resources & Getting Help Using LinkedIn © 2015 Walsh College 36www.linkedin.com/in/brendameller
  37. 37. Visit “HELP” on LinkedIn 37www.linkedin.com/in/brendameller
  38. 38. My Blog –Q&A http://15minutesadayonlinkedin.blogspot.com/ • Shhh.... Hiding Profile Updates • Getting Started on LinkedIn for the Graduating High School Student • LinkedIn for Executives: How Do You Stack Up? • Is Your Company on LinkedIn? It Should Be. 38
  39. 39. Long Form Post (aka “Pulse,” or your LinkedIn Blog) 39 https://www.linkedin.com/today/author/8368819
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  41. 41. I’m at Walsh College • Business and business IT degrees and certificate programs • Graduate gateway instead of standardized entrance exam (GMAT or GRE) • Focus on communication skills • $300,000 in annual scholarships for new students • Focused on student service: – Academic Advising – Faculty (connections, small class sizes) – Career Services • Reputation Matters: ask around 41
  42. 42. Q&A 42 Brenda Meller Assistant Vice President of Marketing www.linkedin.com/in/brendameller

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