BSM for Cloud Computing


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  • The cloud mandate seeks to address a set of key challenges that IT faces. While Cloud Computing promises to address these challenges, how you get a feeling for IT and business impacts prior to implementing cloud service delivery mechanisms is the purpose of this simulation exercise.First, it is clear that IT needs to become significantly more responsive to the needs of the business, provisioning services in minutes or hours, rather than days and weeks. Second, the quality of the service delivery is often gated by the physical infrastructure upon which a service is hosted. A more flexible environment would enable more resources to be applied to certain services, as appropriate. Third, the increasing prevalence of public cloud alternatives is highlighting the high cost of internal IT services. Many businesses are circumventing IT surreptitiously by provisioning public cloud resources outside the traditional IT process. As a result, at a minimum, IT needs to begin lowering its cost structure – and the first step to that is a better use of resources- both physical and human.Finally, the need for increasingly diligent and sophisticated financial transparency is further growing due to the dynamic virtualization and cloud environment. NOTE: Case Study Metrics: Macquarie Telecom- Cut provisioning time and effort by 50%Federal Agency- Reduce time to provision from nearly 10 weeks to 1 day Anticipated reclamation of 20% of resources that are currently unused Anticipated capacity planning savings in excess of 300K provisioning time on 95 servers from 3 months to 2 daysDoubled Server:Admin ratio from 60:1 to 120:1
  • NOTE: Case Study Metrics: Macquarie Telecom- Cut provisioning time and effort by 50%Federal Agency- Reduce time to provision from nearly 10 weeks to 1 day Anticipated reclamation of 20% of resources that are currently unused Anticipated capacity planning savings in excess of 300K provisioning time on 95 servers from 3 months to 2 daysDoubled Server:Admin ratio from 60:1 to 120:1
  • Transformation is an aggressive approach to migrate existing and new services to cloud computing. It involves the entire IT environment and requires comprehensive, rapid shifts in how services are delivered. Typically this approach is characterized by implementation of a new service delivery platform architecture along with associated new design services. This may be a greenfield opportunity or an enterprise that has committed to gain financial and other business advantages as quickly as possible.A Cloud Pilot approach can deal with specific pain points an enterprise may need to address quickly in isolation. This is also an opportunity to implement in parallel to gain experience before selecting applications to migrate to a cloud style of service delivery in full production. In some cases these may be the only use cases for cloud services an enterprise may have. Single department examples may includes dev & test and sales [e.g.,, hr services, etc.]. Single applications may be project oriented, such as scientific calculations that are used periodically or occasionally with high peak resource demands for short periods of time. Mature and stable services may not be candidates for migration in any event. Provides flexibility to IT organizations.Evolving IT organizations taking a holistic approach to cloud computing can take advantage of comprehensive solutions and roadmap planning/adoption services to reach a well-defined structure for delivering a wide range of services using appropriate methods for each service. Here, Cloud Computing is both a delivery and an organizational transformation objective to which a roadmap is developed to fit the specific enterprise business and IT management position on a cloud maturity curve. This approach is ideal for managing steps of improvement for virtualization, automation, operations, service and business management on the way to reaching an optimized Cloud Computing service delivery environment.
  • Self Explanatory
  • Self Explanatory
  • Describe the BMC CLM solution – introducing the major features. We’ll step into each in turn. If the customer has existing BMC technologies, this would be a good time to highlight the role of those solutions in this cloud environment.If not, this is a time to emphasize that this is an integrated, end to end solution
  • Walk through as follows:The administrator (little blue man) designs a set of services as Service Blueprints from within an admin portalThe service blueprint is translated into a Service Offering in the Service Catalog. That offering is in business/user terms – not technical descriptionsUsers – the little green man – are exposed to the Service Offerings through their own self-service portal. They complete a service request – which can involve configuring the cloud service according to parameters offered in the designWith the Service Blueprint, which defines the service, the user’s request and configuration, and information about the user themselves, the Service Governor provisions and places the cloud service. This placement takes into account a complex range of factors and, leveraging configurable policies, makes both the initial placement decision and ongoing management choices for the cloud service.The cloud service is also mapped to the central CMDB, as one must maintain a central source of truth in the environmentFinally, to actually gartner the resources, the Service Governor calls the resource management layer, which acts as an interface to all underlying cloud resources, including external public cloud services
  • Explain that BMC has a construct called a Service Blueprint… explain that:The initial component is a functional description of the service. Multi-tier, or single-tier. Physical or virtual. All the components.The second piece is the deployment model. There can be a one-to-many relationship between functional models and deployment models, so the same functional service description can be deployed small, medium, large, horizontally scalable, and so on.The third piece is a set of service options – a set of configurable choices pertaining to the service, which can be chosen by the user. Together, you have an outline for a service offering presented to the user in business language. The benefit of this construct is that a single functional description can drive a multitude of different cloud services. If this level of user choice and flexibility were executed with traditional template techniques, administrators would find themselves managing hundreds, if not thousands, of permutations of cloud services. Every time a patch has to happen, each one has to be maintained and updated. The administrative overhead would be astounding.
  • Next, tough on the challenges of service delivery in the service governor. From the top, information on the service request, including user information and service blueprint. To the left, a set of inputs that can drive the decisions of the policy engine. From the bottom, a set of rules governing the use of resources. The service governor takes all these inputs and performs the actions in the blue box, in an automated, configurable, policy-based way.
  • This slide is meant to cover the importance of broad support of a range of underlying platforms. Ensure you highlight the support of multiple hypervisors, as part of the “infrastructure”, as well as our plans to broaden the range of supported platforms. Highlight, if your customer is interested, the ability to tap into public cloud resources as well. BMC supports this heterogeneity with an open API to which additional providers can write adaptors.
  • Self Explanatory
  • Self Explanatory
  • BMC has a commitment to heterogeneity which is exposed through its portfolio of partners and role in the ecosystem:Dell and Netapp represent a few of the strong partnerships we have with infrastructure providers. Underneath the cloud lie storage, server and network resources, and BMC supports choice on the part of the customer.Similarly, VMware and Citrix are strong infrastructure partners. We work with both to provide choice in the hypervisor layer of the infrastructure. Cisco represents a partnership in which both firms have invested a great deal, going to market together and integrating solutions for unique differentiation, like secure multi-tenant environments.Amazon – and many other cloud providers represent a different type of infrastructure openness – to public cloud resources. BMC has open APIs to support the provisioning of public cloud resources from many providers. BMC works strongly with Accenture to deliver cloud solutions to our customers. Accenture helps organizations with the organizational side of the transformation to cloud computing – as well as the technology implementation.
  • Slide ObjectivesEngage the customer in a conversation about how BMC can help them be successful with their Cloud Computing initiative with a specific focus on the Cloud Lifecycle Management value pathDemonstrate that we have a proven and prescriptive approach to helping customers define, implement, run and manage a Cloud Lifecycle Management solution in as little as 4 monthsSample ScriptAs the market leader in providing Business Service Management solutions, BMC has developed a proven and prescriptive approach for helping our customers increase the success rate and speed the Duration-to-value for their Cloud Computing initiatives. With BMC, you will stand up a complete Cloud Lifecycle Management solution (across product, consulting, education, and support) in as little as four months or less.First, we will help you to define and set up your project for success. This starts with a process audit, where we will work with you to identify and document the project objectives, complete a current infrastructure assessment of your physical and virtual environments along with your core processes for requesting, approving, and provisioning new server builds and environments. We will then prove the value of the solution (via in-depth or custom demonstration, customer references, EBC visit, proof-of-concept, or a combination of these). Following this, we will lead a Solution Planning Workshop (typically 1 to 3 weeks in length) where we will refine objectives, review best practices for creating cloud environments, help you develop an 18-month roadmap for your initiative, refine the gap analysis between your current and desired state, and also identify any risks, people and process changes, and assess your organizational readiness. We will also work with you to create a compelling and financially-sound business case to justify the investment in the initiative. And finally, BMC can further increase the success rate of your initiative by helping to develop a solution adoption plan, which will increase organizational awareness for the project and coming changes, and ensure an effective plan is put in place for enabling your project team and end users. This includes awareness campaigns, certifications, job aids, etc… all focused on ensuring user acceptance and adoption of the solution.In the next 90 days, we will work with your in-house team to implement the Cloud Lifecycle Management solution with two base requestable cloud computing offerings. For example, Deploy a Linux or Windows OS with network and storage from pre-allocated pools. Includes OS, configuration, patch, and audit. Deploy a virtual machine with guest OS. Includes instantiate a VM, copy a VM, and delete a VM; Modify a VM (CPU + RAM only) with back-up snapshot; Firewall configuration; and add VM to a load balancer.The solution also includes:A self-service request portal for IT operations useProvisioning of physical and virtual infrastructure (including servers, Windows or Linux OS, and storage and network resources in a new cloud development environment). Note: Pools of network and storage must be pre-defined and all resource allocations (network, storage, load balancer, firewall) performed at provisioning – no post-provisioning management of resources is in scopeDecommissioning of virtual infrastructure. Note: Network and storage resources must be manually added back to poolsBMC will also act as overall project manager, including helping you analyze and design the architecture and ensure implementation best practices are utilized. BMC can also support an extended implementation by expanding service catalog to meet your unique requirements with additional offerings, enable the solution to operate in a production environment, full service decommissioning (including removal of user access rights and active directory integration), hybrid cloud operations, and ITSM, billing, and chargeback integrations (along with any additional custom integration development). Finally, we’ll educate the project team on the new processes and tools, and transfer any knowledge required to ensure the project team can successfully administer and maintain the solution once in production. In the Run and Manage phase, BMC will help you to deploy the solution into your production environment and educate your end users on how to use the solution. We can also provide go-live and post-production assistance, premier support, measure the value realized against the original business case that was defined, and can also provide Managed Operations to help you with future upgrades, tuning, periodic health checks of the solution, staff augmentation and more.As you can see, BMC has a well-thought through approach for helping our customers with their Cloud Lifecycle Management solutions; an offering that goes well beyond simply installing and configuring the software solution to ensure a successful outcome of your project and tangible business value.  
  • Highlight each one of these differentiators of our cloud solution in-turn, spending time on what the implications of each are to your customer:Flexible service offerings enable IT to offer the business precisely what they need. Reference the use cases the customer is seeking to support.Policy-based governance is about making intelligent placement decisions. This is the right way to automate a cloud environment, optimizing for more than what a human admin could ever do.Business awareness is about tops down approach to cloud. Not starting with the infrastructure – but starting with the business problem, and aligning your cloud design to meet those business needs.Open commitment to heterogeneity means you can build you cloud on whatever resources you have – or whichever make business sense over the long-termOngoing operations refers to the integrated support for day 2 operations – capacity management, performance management, compliance – everything that has to happen AFTER the provisioning is done. Also, to the extent relevant, integration with the customer’s existing ITIL processes.
  • This slide is designed to be an opening or closing slide. This will allow the presenter to have a presentation cued up in slideshow mode without being on the title slide. The audience can take their seats, leave, or have open discussion with this slide up.
  • BSM for Cloud Computing

    1. 1. Clouds that work for your business<br />BSM for Cloud Computing<br />
    2. 2. Current IT Challenges<br />IT cannot respond flexibly to business needs<br />IT services exceed cost targets<br />Business turns to external providers outside IT’s control<br />Service levels, compliance, cost and risk are difficult to balance<br />
    3. 3. Cloud Computing Benefits<br />Flexibility to respond rapidly to business needs<br />Cost optimization through shared infrastructure utilization<br />Financial transparency and increased business value and responsiveness<br />Consistent, reliable service quality<br />
    4. 4. The Roads to Cloud Computing<br />Goal: Overhaul IT management systems to manage the hybrid cloud environment<br />Transformation<br />Goal: Rapidly establish an initial cloud environment from which to learn and grow<br />Private Cloud<br />&<br />Use of Public Cloud<br />Cloud Pilot<br />Goal: Evolve and mature current IT environment toward a cloud goal<br />Evolution<br />
    5. 5. BSM simplifies and automates hybrid IT management<br />Services and applications delivered on demand, based on service tiers<br />Dynamic allocation of internal and external shared resources based on policy<br />Support Multi-Sourcing for infrastructure, software, and IT services<br />Continuously monitor and optimize resource utilization based on business requirements<br />Customers, Suppliers, Partners, and Employees<br />Internal<br />External<br />Physical<br />Virtual<br />Private Cloud<br />IaaS<br />PaaS<br />SaaS<br />
    6. 6. Cloud Planning & Design<br />Cloud Planning & Design<br />Design the cloud environment to meet the needs of the business<br />Cloud Service Design<br /><ul><li>Design cloud services (internal & external)
    7. 7. Define service tiers & service levels
    8. 8. Create service “bill of materials”</li></ul>Benefits<br />Top-down design of cloud services<br />Operational design of cloud architecture and capacity needs<br />Integrated cloud architecture and IT management processes<br />Business planning for hybrid cloud delivery<br />Cloud Operations Definition<br /><ul><li>Define cloud reference architecture
    9. 9. Design performance and capacity planning
    10. 10. Define operational compliance & security
    11. 11. Plan for demand & manage cloud service providers
    12. 12. Define service costing & pricing
    13. 13. Ensure regulatory compliance</li></ul>Cloud Business Planning<br />
    14. 14. Hybrid Cloud Delivery<br />Hybrid Cloud Delivery<br />Build an operational cloud environment<br />Service Catalog Establishment<br /><ul><li>Enable self-service request and administration
    15. 15. Offer tiered, configurable services
    16. 16. Customize role-based access and flexible approval workflows</li></ul>Benefits<br />Flexible cloud service offerings to meet business needs<br />Efficient delivery of single and multi-tier cloud services<br />Intelligent, policy-driven placement and ongoing optimization<br />Broad resource support for physical and virtual, private and public cloud<br />Cloud Service Delivery<br /><ul><li>Enable provisioning/ deprovisioning
    17. 17. Perform ongoing patching and configuration management
    18. 18. Provide continuous policy-based management
    19. 19. Define resource pooling
    20. 20. On board resources, locally and from external service providers
    21. 21. Enable secure multi-tenancy</li></ul>Cloud Resource Management<br />
    22. 22. BMC Cloud Lifecycle Management<br />Deliver business services – not just VMs – with end-to-end cloud management<br />Easy-to-use cloud administration and user self-service portal<br />Flexible service design and provisioning with Service Blueprints<br />Intelligent policy-based placement and ongoing operations with the industry’s first Service Governor<br />Secure multi-tenancy based on deep network integrations<br />Ongoing operations with integrated ITIL processes, performance and capacity management <br />Support for heterogeneity, from physical to virtual, multi-hypervisor, public cloud integrations and more<br />
    23. 23. BMC Cloud Lifecycle ManagementHigh-Level Process Flow<br />Designs Services & Options<br />Requests a<br />Cloud Service<br />User Info<br />Service<br />Architect<br />Cloud<br />User<br />Service Blueprint<br />Service Catalog<br />Request<br />Federate<br />to CMDB<br />Service Governor<br />Cloud<br />Database<br />Resource Management<br />Option 1<br />Option 2<br />Servers<br />Networks<br />Storage<br />Applications<br />Public Clouds<br />Option 3<br />
    24. 24. Hybrid Cloud DeliveryService Catalog Establishment<br />Hybrid Cloud Delivery<br />Service Blueprint – Functional Model: The functional components of the service and their relationships<br />Service Catalog Establishment<br />Service Blueprint - Deployment Model: The Cloud resources required to deploy the service (can be multiple models)<br />S<br />M<br />L<br />Cloud Service Delivery<br />Service Catalog<br />Servers<br />Networks<br />Storage<br />Public Clouds<br />Service Options: Optional items that can be requested at deployment, or added / changed in the service after deployment (e.g., more capacity)<br />Service Offerings: The cloud services, priced and with tiered service levels, presented in business language, to requestors, based on their role<br />Option 1<br />Option 1<br />Option 1<br />Option 2<br />Option 2<br />Option 2<br />Cloud Resource Management<br />Option 3<br />Option 3<br />Option 3<br />
    25. 25. Hybrid Cloud DeliveryCloud Service Delivery<br />Hybrid Cloud Delivery<br />Service Blueprint<br />User Info<br />User<br />Request<br />Service Catalog<br />Service Catalog Establishment<br /><ul><li>Intelligent placement based on configured policies
    26. 26. Services matched to resources with advanced tagging
    27. 27. Secure multi-tenancy for each customer (company, organization, user)
    28. 28. Ongoing policy-based management throughout the life of the cloud service
    29. 29. Capacity Management
    30. 30. Performance Management
    31. 31. Service Level Management
    32. 32. IT Business Management
    33. 33. Automated Discovery
    34. 34. 3rd Party Inputs</li></ul>ServiceGovernor<br />Resource Management<br />Cloud Service Delivery<br /><ul><li>Fill-first policies
    35. 35. Load balancing policies
    36. 36. Different service tiers
    37. 37. Different compliance profiles
    38. 38. External supplier policies</li></ul>Option 1<br />Option 2<br />Cloud Resource Management<br />Servers<br />Networks<br />Storage<br />Applications<br />Public Clouds<br />Option 3<br />
    39. 39. Hybrid Cloud DeliveryCloud Resource Management<br />Hybrid Cloud Delivery<br />ServiceGovernor<br />Resource Management<br />Service Catalog Establishment<br />Servers<br /><ul><li>Onboard virtual & physical resources
    40. 40. Pool resources based on logical groupings
    41. 41. Integrate compute resources with cloud network topology
    42. 42. Manage cloud resource pool capacity and monitor usage</li></ul>Network<br /><ul><li>Onboard Layer-2 network “pods”
    43. 43. Securely isolate tenants through auto-configuration of network topology
    44. 44. Build virtual network zones with integrated firewalls and load balancers for workload optimization</li></ul>Storage<br /><ul><li>Manage storage service catalog
    45. 45. Expose storage offerings to cloud users (enable “storage as a service”)
    46. 46. Enable users to attach/detach storage to existing cloud server(s)</li></ul>External Clouds<br /><ul><li>Integrate to commercial public clouds or other organization external clouds
    47. 47. Leverage public cloud APIs for provision, status and control
    48. 48. Enable directed provisioning or overflow capacity based on policies</li></ul>Cloud Service Delivery<br />Cloud Resource Management<br />
    49. 49. Cloud Operations<br />Cloud Operations<br />Run and optimize the cloud to deliver superior service<br />Service Level Enforcement<br /><ul><li>Actively manage service levels
    50. 50. Automate remediation</li></ul>Benefits<br />Holistic ongoing operations, linking performance, capacity and service levels<br />Business-aware delivery of cloud service levels<br />Proactive management of performance in public and private clouds<br />Optimized resource utilization<br />Proactive Service Performance Management<br /><ul><li>Monitor and manage privatecloud service performance
    51. 51. Monitor and manage performance of externally-hosted services
    52. 52. Continuously audit cloud services
    53. 53. “Right” size resource pools
    54. 54. Optimize resource allocation for business priorities</li></ul>Continuous Resource Optimization<br />
    55. 55. Cloud Governance & Compliance<br />Cloud Governance & Compliance<br />Govern the cloud environment for business excellence<br />IT Process Integration<br /><ul><li>Enforce license compliance
    56. 56. Federate CMDB / CMS
    57. 57. Enable incident and problem management</li></ul>Benefits<br />Alignment of business metrics with IT operations<br />Extension of existing operational best practices to cloud<br />Responsible compliant operations<br />Tight fiscal controls and transparency<br />Continuous Compliance<br /><ul><li>Enforce regulatory, operational and security compliance
    58. 58. Facilitate auditing
    59. 59. Integrate change management
    60. 60. Enable billing (showback. chargeback)
    61. 61. Drive usage accounting
    62. 62. Actively manage suppliers</li></ul>Financial Management<br />
    63. 63. BMC Cloud Partners for Infrastructure and Services<br />Unique infrastructure integrations for better cloud resource management<br />Extensive cloud planning and implementation services for IT transformation<br />Public and private secure multi-tenant cloud solutions<br />Supporting multi-hypervisor environments<br />Links to public cloud environments enabling hybrid use cases<br />
    64. 64. DEFINE<br />IMPLEMENT<br />OPERATE<br />Prescriptive Approach to Deploying Cloud<br />Process Audit<br /><ul><li>Identify objectives
    65. 65. Process review, gap and risk analysis</li></ul>Solution Deployment<br /><ul><li>Go-live support staff – Aug
    66. 66. Post-production assistance</li></ul>Rapid Results - Appliance<br /><ul><li>Implement prebuilt CLM DEVELOPMENT virtual machine images</li></ul>Rapid Results – Foundation/Standard<br /><ul><li>Fresh Deployment - Service catalog with base requestable cloud offerings
    67. 67. Self-service portal for IT operations
    68. 68. Provisioning of physical and virtual infrastructure (server, operating system, storage, network) in a new cloud development and pre-prod environment</li></ul>Proof of Value<br />Managed Operations<br /><ul><li>Remote management and administration (e.g., tuning, health checks)
    69. 69. Staff augmentation and expert services</li></ul>Business Case Development<br />Solution Planning Workshop<br /><ul><li>Refine objectives
    70. 70. Review best-in-class cloud environments and required capabilities
    71. 71. Develop 18-month roadmap
    72. 72. Refine gap analysis
    73. 73. Risk, change, and organizational readiness assessment</li></ul>Premier Support<br /><ul><li>Proactive situational analysis
    74. 74. Weekly support case reviews
    75. 75. Named support engineer and account manager
    76. 76. Site visits (4x annually)
    77. 77. Sandbox environment
    78. 78. Learning credits</li></ul>Extended Implementation<br /><ul><li>Expanded catalog with additional offerings and application provisioning
    79. 79. Production environment support and end customer portal
    80. 80. Custom integration development
    81. 81. Build & validate capabilities for full service decommissioning, hybrid cloud operations, and integration with ITSM, CMDB, billing & chargeback solutions</li></ul>Baseline Discovery Audit<br /><ul><li>Environment discovery and dependency analysis</li></ul>Education Services<br /><ul><li>Solution Adoption Plan
    82. 82. Cloud Learning Paths by functional role
    83. 83. End user education</li></ul>Sales<br />Consulting Svcs<br />Education Svcs<br />Support<br />
    84. 84. BSM for Cloud Computing: How We Do It Better<br />Integrated Operating Model<br />Open, Heterogeneous Design<br />Flexible Service Design & Provisioning<br />Policy-Based Service Governor<br />Integration with existing IT processes to maintain cloud services<br />Prevention of vendor lock-in and protection of long term business value<br />User-configurable cloud services within strong admin controls<br />Rules-based placement and management of cloud services<br />Business Aware Delivery of Cloud Services<br />Alignment of business metrics with IT operations<br />