Of Clouds and Container Ships


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Cloud computing as service delivery model as imagined from a business perspective

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Of Clouds and Container Ships

  1. 1. Of Clouds and Container Ships Brian McCallion http://blog.bronzedrum.com
  2. 2. Data Center Incongruities <ul><li>Shipping industry innovation – container ships emerged </li></ul><ul><li>Steel Industry. Mini Mills. </li></ul><ul><li>Data Center = Millions of computers and no automation </li></ul><ul><li>Cloud as innovation to address incongruities </li></ul>
  3. 3. What is the Status Quo, Kenneth? Survey Results Status Quo
  4. 4. Why Cloud? <ul><li>Current datacenter = Failed </li></ul><ul><li>Cloud as marketing / service delivery innovation </li></ul><ul><li>Financial Model: align expense stream with utility stream </li></ul>
  5. 5. Cloud = Service Delivery <ul><li>Ted Levitt’s Conceptual Model </li></ul><ul><li>Generic Product </li></ul><ul><li>Minimum Customer Expected Product </li></ul><ul><li>Generic Product + Services = Augmented Product </li></ul>
  6. 6. Learn to Love Latency <ul><li>Latency + the gravity of social networks </li></ul><ul><li>Rebirth of the business internet </li></ul><ul><li>Culture, or Why not just buy a mainframe? </li></ul>
  7. 7. Augmentation <ul><li>Virtualization of Elements </li></ul><ul><li>Processing, Storage, Network, Mobility, Proximity, QoS, Architecture, Geography </li></ul><ul><li>Evolve, adapt, provision in minutes </li></ul><ul><li>Integrated, cross-cutting provisioning + automated, atomic provisioning </li></ul>
  8. 8. <ul><li>Cloud doesn’t need you. </li></ul><ul><li>Security, actually it’s covered </li></ul><ul><li>Cloud model like Social Network Model </li></ul><ul><li>Yeah, you will. Just with vendors you know: Bloomberg, Sungard </li></ul><ul><li>Current vendors will capitulate </li></ul>Sure, but we won’t do that
  9. 9. Rebalancing Roles <ul><li>True cloud includes disruptive scale and finance model </li></ul><ul><li>Current vendors capitulate deploy in cloud </li></ul>
  10. 10. Realization of the Cloud <ul><li>Cloud becomes the business class internet </li></ul><ul><li>Break from current OS, TCP/IP stack as applications constructed from components </li></ul><ul><li>New era of innovation, productivity, service </li></ul>
  11. 11. Further reading <ul><li>Tornadoes and Lightning: Amazon.com Ignites Tech Ecosystem Extinction Event </li></ul><ul><li>Sequencing the DNA of cloud computing. Understanding the Ecosystem by Examining the Nature of Web Services </li></ul><ul><li>Private Cloud... Really? </li></ul><ul><li>Reverse Zynga ? MySpace.com Blizzard Activision and a Cloud under our Noses </li></ul>