AT A GLANCE: Ghana National Postal PolicyD/AP’S ASSISTS SITUATIONGOVERNMENT The Ghanaian Parliament had just adopted a newACENCIES AND nationaltelecommunication postal policy and needed to develop aREGULATORS IN nationalpostal policy as a critical first step in defining a vision of how the postalsector should integrate within the broader communications sector.DEFINING NATIONAL Thepolicy was to place postal development within the context ofPOSTAL currentdevelopments in the postal world at large and reflect factorsPOLICIES, ESTABLISHING expected toinfluence future postal development (e.g., WTO, GATS,FAIR technologicaldevelopments in communications media, the UPU terminalAND ENFORCEABLE duessystem, etc.). More specifically, the policy had to adapt to potentialsynergies among postal services, financial services, andREGULATION, ICTtechnologies.AND ADAPTING POSTALLAWS TO APPROACHEMERGING MARKET d/ap’s team worked closely with the Ghanaian Ministry ofCommunication to:CONDITIONS. Review the prevailing regulatory and legal frameworks, both in thepostal and telecommunication sector;DECISION/ANALYSISPARTNERS Conduct market surveys to understand business and consumer expectations, and assess the degree of marketliberalization;HAS A GREAT DEAL OFEXPERIENCE IN POSTAL Conduct an operational and financial review of Ghana PostMARKET tounderstand barriers and opportunities;AND POSTAL SERVICE Benchmark similar postal organizations in order to contextualizeCONSULTING. thedevelopment of the Ghanaian postal sector; Hold workshops with labor unions, private carriers, governmentrepresentatives, and the industry at large. RESULTS A new national postal policy was approved and adopted by the Ghanaian Parliament. The process also led to the identification of opportunities for capacity building of the postal regulator, and for the development of a strategic plan for Ghana Post..