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5 best practices for implementing a marketing calendar


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Infographic providing best practice perspectives for implementing a marketing calendar

Published in: Marketing
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5 best practices for implementing a marketing calendar

  1. 1. MARKETINGCALENDAR B E S T   P R A C T I C E S   F O R   I M P L E M E N T I N G   A . . . Structure your calendar carefully Establish what people need at the outset Involve all stakeholders Consider the structure of your marketing calendar carefully. How are you organised? How are you going to differentiate your products, brands and types of activity? Get everyone involved at the start. Understand what would make their lives easier. Make sure all your teams are engaged and discussing what initiatives need be included now and in the future. As you complete your calendar be sure to socialise it with other teams including sales and customer services. These departments are impacted by what marketing does, so it needs to work for them to. Create a living document & process Automate calendar creation and publication Starting with a spreadsheet is fine, but once you are down the track think about how you can automate updates to your calendar and how it can support your teams further. Marketing is constantly changing so it's essential to keep your calendar up to date. It needs to reflect the reality of today not as it was a week ago. 5