Keynote presentation by Robert Rose, Lead Strategist, Content Marketing Institute to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013.
Robert took the audience through a meaningful presentation about content marketing and the future of marketing in general.
As the Chief Strategist at the Content Marketing Institute, Robert Rose helps marketers become better storytellers. He leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, he has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web.
His book with Joe Pulizzi Managing Content Marketing is recognized as the “owner’s manual” for deploying a content marketing process. In addition to CMI, Rose is also a Senior Contributing Analyst with the Digital Clarity Group, and the Chief Troublemaker for Big Blue Moose.