Get out of the Silo: Using Open Source Software to Share Content Using Open Source Software to Share Content <ul><li>Boris...
Interactive (This IS theoretically the “relationships” day, isn’t it?)
Lessig / Hardt Style (which means I’ll do a lot of talking and clicking and there will be a LOT of slides)
About <ul><li>Silo </li></ul><ul><li>Sharing </li></ul><ul><li>Open Source </li></ul><ul><ul><li>and maybe Open Data, Data...
Interactive (were you hoping I was going to forget?)
Who are you?
Who am I? <ul><li>Bias alert! </li></ul><ul><ul><li>Blogger (which is kind of like a writer?) </li></ul></ul><ul><ul><li>O...
Silo <ul><li>One piece of content, one site </li></ul><ul><li>“Closed” data </li></ul><ul><li>Proprietary formats? </li></...
What happens to silos? I No external access Restricted access Monopoly? Standards (or at least, schemas) RSS, APIs Network...
What happens to silos? II Closed Data Open Data Loss of incentive! Why use the closed data when open is easier, more acces...
Language Silos <ul><li>What happens when you search the web in English? </li></ul><ul><ul><li>…you only see the English co...
Vancouver
Other Silos? For you intranet folks, how about organization / institutional buy in!
Share <ul><li>Repurpose your content </li></ul><ul><ul><li>mobile, PDF, etc. – digital workflows, XML, etc. </li></ul></ul...
Wait, what are we sharing? <ul><li>Text </li></ul><ul><ul><li>well, except for that whole multilingual thing </li></ul></u...
Places to share <ul><li>Social bookmarking </li></ul><ul><li>Social networking </li></ul><ul><li>Photo sharing </li></ul><...
But WHY share? <ul><li>Destroy the closed silo (network effects!) </li></ul><ul><li>Share knowledge </li></ul><ul><li>Beco...
Invisible Cheeseburger
One more on why <ul><li>Semi-permeable membranes of content </li></ul><ul><li>Re-use it on </li></ul><ul><ul><li>Intranet ...
Facebook <ul><li>Post to Facebook </li></ul><ul><li>Import any RSS feeds as Facebook notes </li></ul><ul><ul><li>For your ...
Microblogging <ul><li>Mobile friendly </li></ul><ul><li>Twitter </li></ul><ul><ul><li>Track anything with Twemes.com -- se...
Open APIs <ul><li>Application Programming Interfaces </li></ul><ul><ul><li>aka talk to your developer </li></ul></ul><ul><...
More Sharing? Shock us with tales of  content re-use and re-purposing!
Open Source <ul><li>What is it? </li></ul><ul><ul><li>Free and Open Source Software (FOSS) </li></ul></ul><ul><ul><li>Sour...
Why Open Source? <ul><li>Open Source != Free </li></ul><ul><ul><li>it can actually be quite expensive… </li></ul></ul><ul>...
Engage <ul><li>Open Source is actually all about sharing </li></ul><ul><li>Hmm...or maybe not, but “scratching my own itch...
I’m totally a vendor <ul><li>Except, I win if you pick my platform </li></ul><ul><li>No single sourcing </li></ul><ul><li>...
Evangelism <ul><li>Explore open source </li></ul><ul><li>Both the licenses and the tools </li></ul><ul><li>Think about you...
Drupal is Social Publishing <ul><li>Drupal is Social Publishing </li></ul><ul><li>or maybe a Content Management System </l...
P.S. <ul><li>We love other open source tools, too </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Alfresco </li...
Open Data? What’s the license on your data?
The End
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Getting out of Silo, Using Open Source Software to Share your Data

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  • Organizations constantly face conundrums about which strategy to pursue for most effectively publishing content to customers, constituents and enthusiasts. With this in mind, Boris will make a case for using community-supported, open source software tools to publish, archive and feed your information in an efficient and scalable manner. He&apos;ll also explore new web tools and explain how social networks like Facebook and LinkedIn, microblogging platforms like Twitter/Jaiku, and other applications with open APIs play into any organizations&apos; communication strategy. Finally, Boris will explain the return on investment reaped from contributing client work back into to the open source software core and the organic growth of open source development communities.
  • Getting out of Silo, Using Open Source Software to Share your Data

    1. 1. Get out of the Silo: Using Open Source Software to Share Content Using Open Source Software to Share Content <ul><li>Boris Mann </li></ul><ul><li>VP of Product Development </li></ul><ul><li>Raincity Studios </li></ul><ul><li>http://www.raincitystudios.com </li></ul>
    2. 2. Interactive (This IS theoretically the “relationships” day, isn’t it?)
    3. 3. Lessig / Hardt Style (which means I’ll do a lot of talking and clicking and there will be a LOT of slides)
    4. 4. About <ul><li>Silo </li></ul><ul><li>Sharing </li></ul><ul><li>Open Source </li></ul><ul><ul><li>and maybe Open Data, Data Portability, the Linked Data / Linking Open Data </li></ul></ul><ul><ul><li>Semantic Web? See Dr. Djun Kim in the other room </li></ul></ul>
    5. 5. Interactive (were you hoping I was going to forget?)
    6. 6. Who are you?
    7. 7. Who am I? <ul><li>Bias alert! </li></ul><ul><ul><li>Blogger (which is kind of like a writer?) </li></ul></ul><ul><ul><li>Open Source Evangelist </li></ul></ul><ul><ul><li>Fan of Drupal </li></ul></ul><ul><ul><li>Technologist, Entreprenuer </li></ul></ul><ul><ul><li>Vancouver as high tech hub </li></ul></ul><ul><ul><li>Addicted to UNconferences </li></ul></ul><ul><ul><li>(maybe that means Conference 2.0) </li></ul></ul>
    8. 8. Silo <ul><li>One piece of content, one site </li></ul><ul><li>“Closed” data </li></ul><ul><li>Proprietary formats? </li></ul><ul><ul><li>Maybe everyone uses XML and we can just do transforms </li></ul></ul><ul><li>Business models that don’t rely on or encourage network effects </li></ul>
    9. 9. What happens to silos? I No external access Restricted access Monopoly? Standards (or at least, schemas) RSS, APIs Network effects! Closed Data Open Data
    10. 10. What happens to silos? II Closed Data Open Data Loss of incentive! Why use the closed data when open is easier, more accessible, more usable? End of monopoly (end of business?) Some percentage of critical mass RSS, APIs, Aggregation aka Sharing Network effects! No turning back, it’s all open
    11. 11. Language Silos <ul><li>What happens when you search the web in English? </li></ul><ul><ul><li>…you only see the English content </li></ul></ul><ul><li>Growth of other languages </li></ul><ul><ul><li>Reaching more users (or even reaching in the first place) </li></ul></ul>This is maybe the most challenging, but also most interesting silo
    12. 12. Vancouver
    13. 13. Other Silos? For you intranet folks, how about organization / institutional buy in!
    14. 14. Share <ul><li>Repurpose your content </li></ul><ul><ul><li>mobile, PDF, etc. – digital workflows, XML, etc. </li></ul></ul><ul><li>Re-use your content </li></ul><ul><ul><li>set it free with RSS feeds, widgets, and social tools (and appropriate licensing) </li></ul></ul><ul><li>Remix your content </li></ul><ul><ul><li>Mashups and more – or even let your users play </li></ul></ul>
    15. 15. Wait, what are we sharing? <ul><li>Text </li></ul><ul><ul><li>well, except for that whole multilingual thing </li></ul></ul><ul><li>Audio? </li></ul><ul><li>Video? </li></ul><ul><li>Functionality?!? </li></ul><ul><ul><li>Application Programming Interfaces, or APIs </li></ul></ul>
    16. 16. Places to share <ul><li>Social bookmarking </li></ul><ul><li>Social networking </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sites </li></ul><ul><li>Widgets, blogs, embeddable content, oh my! (Email!??!) </li></ul>
    17. 17. But WHY share? <ul><li>Destroy the closed silo (network effects!) </li></ul><ul><li>Share knowledge </li></ul><ul><li>Become experts, THE reference source </li></ul><ul><li>…traffic </li></ul>others? usability? user generated? for the LOLs?
    18. 18. Invisible Cheeseburger
    19. 19. One more on why <ul><li>Semi-permeable membranes of content </li></ul><ul><li>Re-use it on </li></ul><ul><ul><li>Intranet </li></ul></ul><ul><ul><li>Extranet </li></ul></ul><ul><ul><li>Internet </li></ul></ul>
    20. 20. Facebook <ul><li>Post to Facebook </li></ul><ul><li>Import any RSS feeds as Facebook notes </li></ul><ul><ul><li>For your business/brand page or personal page </li></ul></ul><ul><li>Pictures, Links, Videos </li></ul><ul><li>Mobile? SMS and facebook... </li></ul>Wait, wait...Facebook is for colleges, isn’t it?
    21. 21. Microblogging <ul><li>Mobile friendly </li></ul><ul><li>Twitter </li></ul><ul><ul><li>Track anything with Twemes.com -- see http://twemes.com/cci2008 </li></ul></ul><ul><li>Jaiku </li></ul><ul><ul><li>Fire and forget: add a ton of RSS feeds and they will post automatically to Jaiku </li></ul></ul><ul><li>Pownce, etc. </li></ul>
    22. 22. Open APIs <ul><li>Application Programming Interfaces </li></ul><ul><ul><li>aka talk to your developer </li></ul></ul><ul><li>Flickr is a great example </li></ul><ul><ul><li>blog this </li></ul></ul><ul><ul><li>many people use as main image storage </li></ul></ul><ul><ul><li>also: hackers make cool tools and mashups </li></ul></ul>
    23. 23. More Sharing? Shock us with tales of content re-use and re-purposing!
    24. 24. Open Source <ul><li>What is it? </li></ul><ul><ul><li>Free and Open Source Software (FOSS) </li></ul></ul><ul><ul><li>Source code available – and changeable and customizable </li></ul></ul><ul><li>Licensing </li></ul><ul><ul><li>Gnu Public License (GPL) </li></ul></ul>Todd O’Neill talked about “free” tools…not free as in beer, but rather free as in freedom
    25. 25. Why Open Source? <ul><li>Open Source != Free </li></ul><ul><ul><li>it can actually be quite expensive… </li></ul></ul><ul><li>So why??! Some JL Schmidt quotes on Alfresco: </li></ul><ul><ul><li>“Help drive the software to a fit with your culture” </li></ul></ul><ul><ul><li>“If it sucks, you fix it” </li></ul></ul><ul><li>Community Return on Investment (ROI) </li></ul>
    26. 26. Engage <ul><li>Open Source is actually all about sharing </li></ul><ul><li>Hmm...or maybe not, but “scratching my own itch”, it looks like other people have the same pains </li></ul><ul><ul><li>does rebuilding the same stuff for every new tool ever sound like fun? </li></ul></ul><ul><li>Look for ways to coordinate ahead of time </li></ul><ul><ul><li>share features, upgrades, maintenance </li></ul></ul>
    27. 27. I’m totally a vendor <ul><li>Except, I win if you pick my platform </li></ul><ul><li>No single sourcing </li></ul><ul><li>Can even choose to take it in house and do whatever you want with it </li></ul><ul><ul><li>depending on the license, you might need to share…with others, you could even turn it into a commercial product and NEVER share </li></ul></ul><ul><li>I’m a fan of sharing </li></ul>
    28. 28. Evangelism <ul><li>Explore open source </li></ul><ul><li>Both the licenses and the tools </li></ul><ul><li>Think about your needs, and your need to be evolved in product evolution, and in control of your own destiny </li></ul><ul><li>Might need consulting to navigate… </li></ul><ul><li>…there are commercial vendors in many areas, or at least support contracts </li></ul>
    29. 29. Drupal is Social Publishing <ul><li>Drupal is Social Publishing </li></ul><ul><li>or maybe a Content Management System </li></ul><ul><li>or maybe a Web Application Framework </li></ul><ul><li>or maybe the next big, commodity Semantic Web platform </li></ul><ul><li>It’s a community </li></ul>
    30. 30. P.S. <ul><li>We love other open source tools, too </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Alfresco </li></ul></ul><ul><ul><li>Joomla </li></ul></ul><ul><ul><li>Firefox? </li></ul></ul><ul><ul><li>…the list goes on… </li></ul></ul>
    31. 31. Open Data? What’s the license on your data?
    32. 32. The End

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