Embracing Social Media

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A Discussion about social media & retail.
* how is it changing retail business today
* what does embracing social media mean for your business
* some quotes, stats, & tools
* an open discussion about the topic with your questions

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  • Lean forward, interact, learn, ask questions
  • Lean forward, interact, learn, ask questions
  • Lean forward, interact, learn, ask questions
  • Bacon + Drupal
    2005, 40 people in Ghent, Belgium
    2010 over 3000 people in San Francisco
    Definition of online community
    strong ties vs. weak ties
  • We set up the iQmetrix Facebook page yesterday
    The point of this is not to make you feel bad, it’s to have a discussion
  • We set up the iQmetrix Facebook page yesterday
    The point of this is not to make you feel bad, it’s to have a discussion
  • We set up the iQmetrix Facebook page yesterday
    The point of this is not to make you feel bad, it’s to have a discussion
  • We set up the iQmetrix Facebook page yesterday
    The point of this is not to make you feel bad, it’s to have a discussion
  • We set up the iQmetrix Facebook page yesterday
    The point of this is not to make you feel bad, it’s to have a discussion
  • http://lolcats.com/view/11559/



  • 2010 Social Media Marketing Industry Report - http://www.socialmediaexaminer.com/


  • ALL CAPS == YELLING
  • ALL CAPS == YELLING
  • ALL CAPS == YELLING


  • Improve the experience - Acknowledge that they have this information

  • CEO of Intel
    access to information
    transparency




  • Do any of you read blogs?
    Newest first
    Create compelling content constantly
    500 pieces of content per year
  • Do any of you read blogs?
    Newest first
    Create compelling content constantly
    500 pieces of content per year
  • Social Network
    500 Million
    Business page

  • follow only those that interest you
    RT
  • trending
    demo: #iqsummit2010
  • High usage by restaurants & clubs & coffee shops
    Early days
    Have your employees compete to be the mayor
  • Google doesn’t argue about green buttons vs. blue buttons - it tests them
    reporting & analytics
  • Spend some of your budget on social media campaigns
    in house, consultants to help set up, out source




  • Embracing Social Media

    1. 1. Embracing Social Media A Discussion about Social Media and Retail Presented by Boris Mann iQmetrix Wireless User Summit 20 I 0 Scottsdale, AZ iQmetrix
    2. 2. What this is not iQmetrix Wireless User Summit 2010 - Scottsdale, AZ - Boris Mann
    3. 3. What this is not 6» A‘‘Sit back” presentation iQmetrix Wireless User Summit 2010 - Scottsdale, AZ - Boris Mann
    4. 4. What this is not 6» A‘‘Sit back” presentation at Telling everyone that they must get aTwitter account iQmetrix Wireless User Summit 2010 - Scottsdale, AZ - Boris Mann
    5. 5. What this is not 11 A‘‘Sit back” presentation it Telling everyone that they must get aTwitter account * Talking about a fad that you can ignore that will go away iQmetrix Wireless User Summit 2010 - Scottsdale, AZ - Boris Mann
    6. 6. About me Background in web, open sou rce, startups Blogging for I0 years Linkedln http: //www. |inkedin. com/ in/ boris Twitter @bmann Blog http: //bmannconsulting. com
    7. 7. Audience ? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    8. 8. Audience ? '0 How many of you have Facebook accounts? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    9. 9. Audience ? '0 How many of you have Facebook accounts? 9* Linkedln? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    10. 10. Audience ? '0 How many of you have Facebook accounts? 9* Linkedln? ii Twitter? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    11. 11. Audience ? '0 How many of you have Facebook accounts? 9* Linkedln? ii Twitter? '1? How many of you have accounts for your business? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    12. 12. iQmetrix Audience ? '0 How many of you have Facebook accounts? 9* Linkedln? ii Twitter? '1? How many of you have accounts for your business? ‘D How many of you already feel overwhelmed by your inbox? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    13. 13. iQmetrix fl-lovercat ‘to Base. .. 1: requesting A 5; v- purrmissions to land.
    14. 14. Stacy Hamer’s Cat iQmetrix
    15. 15. What this is Discuss how social media is already changing your business - and retail in general - today Talk about what embracing social media means to you & your business A bunch of quotes from people smarter than me A little bit about specific tools iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    16. 16. iiiii rix Q How is Social Media Changing Business?
    17. 17. Forbes: SM helping biz 8l% Generated exposure for their business 6|% Increased subscriber/ traffic/ opt-in list 56% Resulted in new business partnerships 52% Increased search engine rankings 48% Generated qualified leads 45% Reduced overall marketing expenses 35% Closed more business iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    18. 18. ' G) iiiii rix Blah, blah, blah. .. (lots of big numbers
    19. 19. Forbes: SM Users it 33% visit social media sites to engage in product research before making a purchasing decision it 47% say social media sites influence their decision to purchase specific companies services & brands ‘D 26% of respondents changed their minds about purchasing a product after reading about it on a social media site. iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    20. 20. SOCIAL MEDIA HYPE! !!! !!l Really hard to figure out what’s important Irj“’: "‘. A Should I be updating my Twitter? Or adding photos to my Facebook Page? facebook Or. .. iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    21. 21. SOCIAL MEDIA HYPE! !!! !!l 3:: l . ._, ._ Really hard to figure out what’s important Should I be updating my Twitter? Or adding photos to my Facebook Page? facebook Or. .. F 7’ IffiI1l Tfl1é‘ iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    22. 22. SOCIAL MEDIA HYPE! !!! !!l Really hard to figure out what’s important IAj“’: "‘. I Should I be updating my Twitter? Or adding photos to my Facebook Page? facebook iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    23. 23. SOCIAL MEDIA HYPE! !!! !!l 3:: l . ._, ._ it Really hard to figure out what’s important IF Should I be updating myTwitter? It Or adding photos to my Facebook Page? facebook iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    24. 24. iOmc rix Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. — Seth Godin
    25. 25. Internet changed shopping iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann iQmetrix
    26. 26. Internet changed shopping '3 . ..but 90% of sales are still done in an offline retail context iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann iQmetrix
    27. 27. iQmetrix I Now every pr oduct has , its own online information , mud T F A I 1 1 I . I. O ‘[ I o 0 0 0 ‘ Q o 0 Online Information Cloud SpotSpot - http: //spotspotoncom
    28. 28. ustomers Bring the Cloud with them it This cloud of information is what they are bringing into stores, fundamentally changing their shopping expectations iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    29. 29. I have been quoted saying that, in the future, all companies will be Internet companies. l still believe that. More than ever, really — Andy Grove iOmc rix
    30. 30. Amplified Word of Mouth Deliver great customer experiences, and they will be shared Deliver bad customer experiences, and they will be shared Increasingly likely that a customer will engage in digital sharing Like Word of Mouth. .. except bigger iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    31. 31. Tools iQmetrix
    32. 32. Tools Blogging & Google Facebook Twitter Location Based Services iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    33. 33. How Does Google Work? ' Algorithm ' PageRank (PR) ' Based on links between pages ' This is how most people will find you - What do you want them to see? iQmetrix Wireless User Summit 20|0 - Scottsdale, AZ - Boris Mann
    34. 34. What is a ‘Blog’? iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    35. 35. What is a ‘Blog’? 0' Better Listings On Google ‘I? Create / edit content using only your web browser it Reverse chronological order Hi Has an RSS feed iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    36. 36. What is a ‘Blog’? it Better Listings On Google ‘I? Create / edit content using only your web browser it Reverse chronological order Hi Has an RSS feed 3* Comments, tags, & many more features possible iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    37. 37. Facebook Just the fact that Facebook now ranI<s highest in most Google search queries should be proof of why you need a Facebook business page —Are you a social media snob or non-believer? Forbes. com iQmetrix
    38. 38. Facebook Page ii Create a business page ii Put a“Like” button on your website ii Uses: Events, non-profit promotion, local community iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    39. 39. Twitter Like blogging, but shorter Realtime I40 character limitation came from SMS Terminology *9 Followers ii RT ii #hashtag iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    40. 40. Twitter Search 9’ (6 3* “love sucks” “hate” 6 customer service tool ii real time results related to things that interest you iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann
    41. 41. Location Based Services Ties online directly to physical, GPS location FourSquare Facebook Places High usage today by food & drink venues Create your store(s) if they don’t exist, categorize them iQmetrix Wireless User Summit 20|O - Scottsdale, AZ - Boris Mann iQmetrix
    42. 42. 0 Old saying: ‘‘Half the T We have the data 0 What we’ve learned from the web, is that we can track everything money I spend on advertising is wasted; the trouble is I don’t know which half. ”
    43. 43. iQmetrix Start testing! *3 What works for you? *9 Facebook W Twitter ii socialmediac| ub. org
    44. 44. iQmetrix T <9 ‘Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages ' the right sort of conversation’ — Seth Go I
    45. 45. Further Reading " ' . ~ 5 eak ‘Pain’; I11J. I:i)1I1a11 I . . . ._ I'R| (‘. I'ARjAILlJl() psnsrns . - ?4«>ci. iI . IL'<li: i . I: I!Is'1"lI| |,L' II. 'iinIlmo}. ' X-lIlIIlIIlliI4iV --Illll-Jll - , .:9.? 0 http: //wvvw. capu| et. com/ friendswithbenefits 0 http: //wvvw. speakhuman. com
    46. 46. iOmc rix The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself. —WaIter Jon Williams
    47. 47. T. l‘; i I la: ’1r’: ;> Li I b jiti J H I Ll m Ill J‘ "<11vsa—

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