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Social Media 101
About●   Alicia Anderson●   @aliciakanderson●   www.blytheco.com/bam●   Visit our booth at Sage Summit: 517●   Suzanne Spe...
What Will You Learn Today● Definition of social media● Social media landscape● Starter social media list (what to do first)
Prizes and Rules for ‘First-Timer’ Club!•   First 10 who enroll and complete the Social Media 101 and/or Twitter Training ...
Definition of Social Media               ● Low cost interaction               ● Instant info!               ● Based on sha...
Social Media Basics● More than just the tools● Much more about  content● Make it personal● Don’t sound like an info-  merc...
Social Media Tools● Facebook● LinkedIn● Twitter● Youtube● FourSquare● Blogs● Mobile App
Facebook●Mostly B2C or personal use●Stay up-to-date on Sage Summit announcements●Post your thoughts, comments, photos●Inte...
LinkedIn● Focused on B to B● Individual profiles matter● Groups   ● Conversations   ● Connections   ● Best practices   ● S...
Twitter  ● “Handles” = @Sage_Summit,    @blythecollc  ● It’s a handshake  ● Based on sharing content  ● Use the hashtag #S...
YouTube● Sharing videos● Demos work best● Index content in description● Drive action to more info● YouTube page:  www.yout...
FourSquare● Location-based “check-ins” from smartphones● Well-integrated to Facebook● Friending, Mayors, personalized reco...
Blogs● Content Creation● Call to action● http://na.sage.com/sage-summit/Build-Your-  Network/Endorsed-Bloggers● Think.blyt...
Sage Summit Mobile App● Native Application – “Sage Summit”    ● App Store (iPhone)    ● Play Store (Android)● Web Portal  ...
Your Goals- What are your Sage Summit goals?- Who do you want to connect with?- What information are you looking for?- Sta...
Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter●Start listening to conversations● St...
Social Networking Lounge● Lounge Seating  ● Couches, Chairs, Electricity, Charging Stations● Media Wall  ● Twitter Feed  ●...
Media Wall
SM Onsite: Connecting● Live-Twitter Feeds   ● Keynote Jumbo-Tron   ● 5 additional locations throughout CC● Happiness Deliv...
More to get you ready!● “Twitter Twaining”   ● Thursday, August 2nd at 2 p.m. ET       ● https://www1.gotomeeting.com/regi...
Questions?
Sage Summit Social Media Guide 101
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Sage Summit Social Media Guide 101

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Attention Sage Summit attendees! This is everything you need to know to totally have fun and stay engaged while at this massive conference. There's info on how to stay in the know, how to share info, and how to not get overwhelmed with all of the social media activity that will be going on. Download the guide and carry it with you. Can't wait to see you there!

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Sage Summit Social Media Guide 101

  1. 1. Social Media 101
  2. 2. About● Alicia Anderson● @aliciakanderson● www.blytheco.com/bam● Visit our booth at Sage Summit: 517● Suzanne Spear● @suzspear● www.sagesummit.com● Say “Hi” to me, I will be the crazy-lady running around!
  3. 3. What Will You Learn Today● Definition of social media● Social media landscape● Starter social media list (what to do first)
  4. 4. Prizes and Rules for ‘First-Timer’ Club!• First 10 who enroll and complete the Social Media 101 and/or Twitter Training courses and also registered for Sage Summit First Timer Orientation Session (C-0142) scheduled Tue., 8/14, in Nashville will receive a gift.• For all “First-Timer” Club members who complete either the Social Media 101 or Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row seats at the Sage Summit Grand Ole Opry• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter and Facebook.• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the First Timer Orientation class. Must be present to receive free gift. If not present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.
  5. 5. Definition of Social Media ● Low cost interaction ● Instant info! ● Based on sharing information ● Create positive experiences
  6. 6. Social Media Basics● More than just the tools● Much more about content● Make it personal● Don’t sound like an info- mercial
  7. 7. Social Media Tools● Facebook● LinkedIn● Twitter● Youtube● FourSquare● Blogs● Mobile App
  8. 8. Facebook●Mostly B2C or personal use●Stay up-to-date on Sage Summit announcements●Post your thoughts, comments, photos●Interact with peers●http://www.facebook.com/SageSummit
  9. 9. LinkedIn● Focused on B to B● Individual profiles matter● Groups ● Conversations ● Connections ● Best practices ● Sage Summit Group http://linkd.in/MEeMcc
  10. 10. Twitter ● “Handles” = @Sage_Summit, @blythecollc ● It’s a handshake ● Based on sharing content ● Use the hashtag #SageSummit ● Perfect the tweet ● Less than 140 characters ● Link to content with value
  11. 11. YouTube● Sharing videos● Demos work best● Index content in description● Drive action to more info● YouTube page: www.youtube.com/SageSummitEvent
  12. 12. FourSquare● Location-based “check-ins” from smartphones● Well-integrated to Facebook● Friending, Mayors, personalized recommendations and offers● https://foursquare.com/sage_summit● Summit check-in locations: ● Blytheco Booth #517 ● Sage Summit 2012 ● Sage Summit Trade Show ● Sage Summit General Session ● Sage Summit Support Center ● Sage Summit Social Networking Lounge ● Sage City @ Sage Summit 2012
  13. 13. Blogs● Content Creation● Call to action● http://na.sage.com/sage-summit/Build-Your- Network/Endorsed-Bloggers● Think.blytheco.com
  14. 14. Sage Summit Mobile App● Native Application – “Sage Summit” ● App Store (iPhone) ● Play Store (Android)● Web Portal ● www.sagesummit.com/webmobile ● Recommended for Blackberry, iPad & Laptop/Desktop users● New features for 2012 ● Daily Highlights ● Venue Maps ● Daily Polls ● Access to more Social Media sites
  15. 15. Your Goals- What are your Sage Summit goals?- Who do you want to connect with?- What information are you looking for?- Start preparing now!
  16. 16. Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter●Start listening to conversations● Start to engage in conversations and build rapport and followers● Start your own conversations
  17. 17. Social Networking Lounge● Lounge Seating ● Couches, Chairs, Electricity, Charging Stations● Media Wall ● Twitter Feed ● YouTube ● Flickr● SM Command Center ● Support Center for social media questions ● Retrieval location “Happiness Delivered” prizes
  18. 18. Media Wall
  19. 19. SM Onsite: Connecting● Live-Twitter Feeds ● Keynote Jumbo-Tron ● 5 additional locations throughout CC● Happiness Delivered ● T-shirts, iPods, Gift Cards● “Tweet-Ups” hosted by Blytheco ● Partners: Monday, 6 p.m. ● Customers: Thursday, 6 p.m.
  20. 20. More to get you ready!● “Twitter Twaining” ● Thursday, August 2nd at 2 p.m. ET ● https://www1.gotomeeting.com/register/134157697● “Tweet Talk” series ● August 3 – 8 ● Daily Twitter exercises to get you tweet-ready!● First-Timer YouTube video series: ● http://www.youtube.com/playlist?list=PL1D72FFABE01B9B80&feature =view_all● Coming soon!: Navigating your way through Gaylord Opryland
  21. 21. Questions?

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