Get Found on Google - Don't Be a Needle in a Haystack

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Millions of people everyday will use search engines like Google.com to find products or services. 94% of those people will click links on the first page of the search results. Is your site on the first page of Google? Are your competitors? The first step to getting ranked on the page 1 of Google is Website Optimization. When you optimize your website you are informing Google, Bing, and Yahoo what keywords or key phrases you want to be found for. Learn more about Website Optimization and understand what factors determine who gets on Page 1 of Google

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  • 03/27/12
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  • Get Found on Google - Don't Be a Needle in a Haystack

    1. 1. Webinar SeriesFebruary 15 th Website Optimization - What Does Google Think of Your Website?March 21 st Getting Found on Google using SEOApril 18 th Crush Your Competitors with Inbound MarketingMay 24th Social Media Best Practices Sign up at www.blytheco.com/webinarseries www.blytheco.com
    2. 2. Getting Found onGoogle using SEO www.blytheco.com
    3. 3. Contact Info Chris Taylor Blythecowww.facebook.com/BlythecoLLCwww.twitter.com/BlythecoLLCwww.linkedin.com/company/Blytheco/ www.blytheco.com
    4. 4. Getting Found on Google using SEOSearch Engine Optimization is the art and scienceof designing your website and building links back toyour website so that your website ranks well in themajor search engines. The ultimate goal for anywebsite owner is to get a front page listing on theKing of all search engines: Google www.blytheco.com
    5. 5. Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary www.blytheco.com
    6. 6. Website Optimization RecapWebsite optimization is the procedures usedto optimize a website to rank well in searchengines. How Google Views Your Website Googlebot Crawling content on the Internet for Google’s index every day, every night, non stop. www.blytheco.com
    7. 7. Website Optimization Recap 10 Main ComponentsKeyword Analysis Content AnalysisIdentify best keyword phrases for you Right number of words per page recommended Relevant keyword rich content recommendedTitle TagsPage titles are written & optimized Content Heading Analysis H1 tags or paragraph headings are writtenMeta DescriptionsPage descriptions are written & optimized Internal Link Analysis Relevant internal links are identifiedMeta KeywordsKeywords are identified prioritized Canonicalization URL structure organizedAlternative Text ( Alt Tags )Optimized text added to main image tags Conversion Optimization Specific suggestions to improve conversions www.blytheco.com
    8. 8. Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary www.blytheco.com
    9. 9. 3 Types of Search ResultsSearch Engine Results Pages ( SERPs ) Organic Listing : Results based on content and keyword relevancy (as per algorithm) Local Listing : Results based on location to the keyword geo-modifier or location of the searcher. Sponsored Listing ( PPC ): Results based on paid placements and sorted by amount willing to spend. Google AdWords Yahoo! Search Marketing (YSM) www.blytheco.com
    10. 10. www.blytheco.com
    11. 11. www.blytheco.com
    12. 12. www.blytheco.com
    13. 13. Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary www.blytheco.com
    14. 14. SEO / Link BuildingYouve brainstormed for keywords, and youve added the keywordsstrategically on your site. Now, you’re going to have to start using yourkeywords to link back to your website with links.Strategies:5.Properly link your keywords back to your website. Example: visit our website for all your baseball card needs.9.Use blue text when linking10.Don’t link every word in the sentence, choose wisely. www.blytheco.com
    15. 15. SEO / Link BuildingThere are several hundred ways to build links back to your website generatinglinks back to your website so you can start collecting keyword authority. Content Marketing Client & Vendor Sites Press Releases Communities, Blogs & Forums Local Directory Listings Article Sharing Social Profiles Product Reviews & Interviews Partnerships Presentations & Webinars www.blytheco.com
    16. 16. Content MarketingContent Marketing – By creating lots of high quality, viral, educational and/orentertaining content on a regular basis a website will have many moreopportunities to capture inbound links. This is the most holistic and natural wayto do link building. www.blytheco.com
    17. 17. Press ReleasesPress Releases – Free wires like PRLog.org and paid wires likeMarketwire.com and PRWeb.com allow links to be included with the release.These websites syndicate releases to hundreds of websites which publish therelease and the accompanying links. For additional SEO help with pressreleases download our Press Release Optimization Guide. www.blytheco.com
    18. 18. Local Directory ListingsLocal Directory Listings – Always include company websites on Google, Bingand Yahoo’s local directory. It is also a good idea to submit to Localeze.com.These are powerful brand signals and links for the search engines. www.blytheco.com
    19. 19. Social ProfilesSocial Profiles – Have a company LinkedIn profile and make sure employees’profiles link to it. Use Namechk.com to set up the rest of the company’s socialmedia profiles. While many of these links are no-follow, remember, Googlereserves the right to follow a no-follow link and social signals account for up toseven percent of a website’s ability to rank. www.blytheco.com
    20. 20. PartnershipsPartnerships – Strategically partner with similar companies and share linksand content. www.blytheco.com
    21. 21. Client & Vendor SitesClient & Vendor Sites – If prudent, ask clients for links. A good way to solicitlinks from vendors is to offer up a testimonial for their website. Just make sure itincludes a link. www.blytheco.com
    22. 22. Communities , Blogs & Forums and brand names onCommunities, Blogs & Forums – Monitoring keywordsblogs, forums and in social media will create opportunities to engage in theconversation. Leave links which add value to the conversation and are prudent.There’s a fine line between adding value and spamming. If the line is crossedor traversed, members of the community will communicate their displeasure. www.blytheco.com
    23. 23. Article SharingArticle Sharing – Write original articles with links that point back to theappropriate website and submit them to Ezinearticles.com or Suite101.com.Article sharing websites recently took a hit from the Google Panda update sodon’t expect to get the same results as the pre-Panda days. However, articlesharing still creates inbound links and should be considered as a viable linkbuilding strategy. www.blytheco.com
    24. 24. Product Reviews & Interviews or services toProduct Reviews & Interviews – Give away free productsbloggers in exchange for a review. Review content almost always links to thewebsite containing the product or service. Solicit interviews from bloggers.Bloggers who publish interviews almost always link to the interviewees website. www.blytheco.com
    25. 25. Presentations & WebinarsPresentations & Webinars – Submit presentations to SlideShare.net andinclude links in the slide deck. Also, host webinars for live blogcast coverage,tweets and blog reviews. www.blytheco.com
    26. 26. Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary www.blytheco.com
    27. 27. Link Building ServiceAnother great way to build quality links back to your website is to use a linkbuilding service. A link building service helps businesses increase their onlinepresence through proven online marketing strategies. www.blytheco.com
    28. 28. Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary www.blytheco.com
    29. 29. SEO and Link Building Summary of Links back to your Top 5 of Importance: Number website with the keywordsThe more quality links to your website and themore content you have on your website the better.Using a link building service can help build you hundreds of links a month. www.blytheco.com
    30. 30. Website Link Analysis www.blytheco.com
    31. 31. Webinar SeriesFebruary 15 th Website Optimization - What Does Google Think of Your Website?March 21 st Getting Found on Google using SEOApril 18 th Crush Your Competitors with Inbound MarketingMay 24th Social Media Best Practices Sign up at www.blytheco.com/webinarseries www.blytheco.com
    32. 32. Contact Info Chris Taylor Blytheco Questions: Solutions@blytheco.comwww.facebook.com/BlythecoLLCwww.twitter.com/BlythecoLLCwww.linkedin.com/company/Blytheco/ www.blytheco.com
    33. 33. THANK YOU ! THANK YOU www.blytheco.com

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