Knowledge Peers <br />The Networked Businessof the Future<br />14 September 2011<br />dch.co.uk<br />@DCH_Agency<br />
Nicholas Gill<br />Planning Director, DCH<br />Some of the themes on Social Business are derived and adapted form the Dach...
“The internet is the dominant platform for life in the 21st Century… it is the central platform for business, culture and ...
Image source: InnovativeThunder.com eBook<br />
We are now in the information ageBut we act as if we’re still in the industrial age<br />Repeatable, factory processes rep...
We are now in the information ageBut we act as if we’re still in the industrial age<br />Repeatable, factory processes rep...
Image source: apworldhistorywiki, ThinkGeek, Google<br />
A shift is needed. Across the enterprise.We need to become social businesses.<br />This is hard.<br />We have jealously gu...
Silo models inhibit growthPorous silos improve productivity and profit<br />HP saved $10bn in customer service<br />SAP re...
It’s the same with marketing communications<br /><ul><li>Repeatable, factory processes
Honed on a familiar media consumption diet
Then technology changed (and continues to change) the media landscape</li></ul>Image source: Razorfish Liminal report 2010...
It’s the same with marketing communications<br /><ul><li>Repeatable, factory processes
Honed on a familiar media consumption diet
Then technology changed (and continues to change) the media landscape</li></ul>Image source: Razorfish Liminal report 2010...
It’s the same with marketing communications<br />Image source: Razorfish Liminal report 2010<br />
Silo models inhibit growthDon’t cross the streams<br />The marcomms mix became silos in organisations<br />Consumers escap...
Simultaneous consumption is now normal<br />86% of mobile phone users are using their phone at the same time as watching T...
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Knowledge peers event share version

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The Networked Business of the Future. Presented at Knowledge Peers event, 14.09.11. Transcript and background at bluurb.wordpress.com

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Knowledge peers event share version

  1. 1. Knowledge Peers <br />The Networked Businessof the Future<br />14 September 2011<br />dch.co.uk<br />@DCH_Agency<br />
  2. 2. Nicholas Gill<br />Planning Director, DCH<br />Some of the themes on Social Business are derived and adapted form the Dachis Social Business Summit. See bluurb.wordpress.com and search social business for further reading.<br />
  3. 3. “The internet is the dominant platform for life in the 21st Century… it is the central platform for business, culture and personal relationships.”<br />Ben Hammersley, Wired. 2011.<br />(this week)<br />benhammersley.com<br />
  4. 4. Image source: InnovativeThunder.com eBook<br />
  5. 5. We are now in the information ageBut we act as if we’re still in the industrial age<br />Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices<br />Our 9-5 is not linear<br />It is lumpy<br />We compensate for lumpiness with meetings<br />But some companies embrace downtime and change the world<br />Image source: apworldhistorywiki, ThinkGeek, Google<br />
  6. 6. We are now in the information ageBut we act as if we’re still in the industrial age<br />Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices<br />Our 9-5 is not linear<br />It is lumpy<br />We compensate for lumpiness with meetings<br />But some companies embrace downtime and change the world<br />Image source: apworldhistorywiki, ThinkGeek, Google<br />
  7. 7. Image source: apworldhistorywiki, ThinkGeek, Google<br />
  8. 8. A shift is needed. Across the enterprise.We need to become social businesses.<br />This is hard.<br />We have jealously guarded our knowledge<br />We now need to become:<br />Open<br />Collaborative<br />Sharing<br />Image source: soundcloud.com<br />
  9. 9. Silo models inhibit growthPorous silos improve productivity and profit<br />HP saved $10bn in customer service<br />SAP reduced issue resolution to 17 mins average from weeks<br />P&G get 50% of all NPD from active social listening<br />Image source: http://www.flickr.com/photos/joeyharrison/51581489/<br />
  10. 10. It’s the same with marketing communications<br /><ul><li>Repeatable, factory processes
  11. 11. Honed on a familiar media consumption diet
  12. 12. Then technology changed (and continues to change) the media landscape</li></ul>Image source: Razorfish Liminal report 2010<br />
  13. 13. It’s the same with marketing communications<br /><ul><li>Repeatable, factory processes
  14. 14. Honed on a familiar media consumption diet
  15. 15. Then technology changed (and continues to change) the media landscape</li></ul>Image source: Razorfish Liminal report 2010<br />
  16. 16. It’s the same with marketing communications<br />Image source: Razorfish Liminal report 2010<br />
  17. 17. Silo models inhibit growthDon’t cross the streams<br />The marcomms mix became silos in organisations<br />Consumers escaped from the box and became people<br />And crossed the streams<br />Doing things brands would not do<br />We need to cross our streams<br />Image source: xenafan.com<br />
  18. 18. Simultaneous consumption is now normal<br />86% of mobile phone users are using their phone at the same time as watching TV<br />Communal<br />Enriching<br />Added excitement/interest<br />The mobile device becomes the most valuable tool in the marketers box<br />Image source: digital buzz blog infographic, Info source: Media Guardian 2011<br />
  19. 19. Mobile represents as a big a shift as TV did<br />Location<br />Context<br />Real time<br />Connected (friends)<br />Frictionless<br />Integrates and amplifies<br />Image source: Blis Mobile<br />
  20. 20. Contrary to popular belief, TV is not dead<br />We spend MORE time watching TV than any other activity<br />35x Facebook<br />+6% YoY<br />We just do it in different ways<br />Time-shifting<br />Mobility<br />But appointment to view TV is bigger than ever<br />Forcing brands to behave differently<br />Info source: Media Guardian, 2011, eMarketer September 2011, Image source: ukhdtv.uk<br />
  21. 21. Be brave, have budget, cross the streams<br />Shareable<br />Sociable<br />Topical<br />Be relevant<br />Right device<br />Add value<br />Facilitate<br />Community<br />Consumer<br />Brand<br />Authentic<br />Open<br />Transparent<br />
  22. 22. Knowledge Peers<br />Thank you<br />Find this deck & transcript at bluurb.wordpress.com@nicholasrgill<br />dch.co.uk<br />@DCH_Agency<br />

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