Forward Together
BLU Realty Group Corporate Profile 2013
Welcome!
A letter from BLU Realty Group
Meeting your expectations and more is the
truth about our commitment to outstanding
service...
A new approach to real estate
Company Profile

06
p06 – 07
What Make Us Different

p08 – 09
Get to Know our Management Phil...
A New Approach To Real Estate

14

22

p14 – 15

p22 – 23

Delivering Marketing Expertise on All Levels

Become Part of Ou...
Putting The Puzzle Back Together
Through Unrivaled Advice and Expertise
What makes us different
with a successful track record?
BLU Realty Group is more than
real estate. We are an independent
c...
Snapshot Summary

Independence

Independence is
central to BLU’s
reputation as a full
service brokerage.

BLU Realty Group...
Leadership Qualities
The experience of our real estate management
team is unrivaled in the industry.
Maintained High Leade...
Get to know our
management philosophy
We have assembled a team of seasoned
professionals to lead our company into
the futu...
Real Estate professionals
you can depend on
Our Real Estate professionals are BLU’s
greatest asset. We recognize the only
...
Trusted BLU Professionals

1st
Our real estate professionals
always put their buyers,
sellers and renters first. We
foster ...
12
Winning through
excellence in service
We create success for real estate owners
and investors worldwide. As New York's
lead...
Delivering marketing
expertise on all levels
Today, advertising alone does not
define the marketing landscape.
A world clas...
All Under One Roof
In-House Resources Means Strategy, Design, Production and Execution

BLU’s Real Estate Marketing Resour...
16
Leverage our technological advantage
Technology and speed of information
is no longer a luxury – it is critical to
maintai...
Our global approach
to key real estate markets
From New York City to Shanghai and
beyond, our global reach knows no
bounda...
Global Presence
Leveraging intricate knowledge of
international real estate markets and
intimate understanding of local cu...
BLU Social Responsibility

Mailing campaigns printed with soy ink and
recycled papers.
Recycled / Soy Ink

Mailing Campaig...
Our commitment to social responsibility
The concept of social responsibility and
giving back to our community is not new
t...
Become part of our
industry recognition
Since our inception in 2011, our key to
success is entrusting those who show
you, ...
Strategic Affiliations and Partnerships
Helping our Clients Excel

Getting to Know Our Affiliations and Partnerships
Partner...
24
Mass media coverage
become part of it
Our media exposure includes being
featured in local, national and
international news...
Experience being part
of a winning team
The culture we foster and our exceptional marketing services allow our
extraordina...
Continuously Evolving

On-going

On-going

On-going

On-going

On-going

On-going

On-going

Enhancing our intranet system...
Premier Marketing Solutions
Marketing Properties Better Than Any Other Firm
Unrivaled

Real Estate
Marketing
Marketing your property every
step of the way
At BLU Realty Group, we are
passionate about finding a
detailed approach to m...
BLU Realty Group’s Marketing Approach
Selling A Property Can Be Far Less Stressful When You Understand The Process.

01

M...
July

06

Viewings
Open House

08

Feedback
Suggestions

10
07

Contracts
Legal

Activity
Reports

09

Offers
Negotiations...
01 Market Analysis

We consult hundreds of market analysis
reports every month so we always have an
intimate knowledge of ...
02 Strategic Pricing
Marketing Approach

The Most Creative and Innovative Services

We can get you the best value for your...
03 Property Setup

At BLU Realty Group, we want your home
to look as close to perfect as possible.

Floors Plans / Alterna...
04 Marketing Initiation
Marketing Approach

The Most Creative and Innovative Services

Online, offline and social marketing...
How We Market Your Property Online
Seven Steps to a Successful Campaign

Your property will be listed on our fully respons...
Introducing PearlSix
How PearlSix Works
By The Numbers

With our PearlSix technology, we enroll your listing into a platfo...
How We Market Your Property Offline
Phases to a Successful Campaign

First Phase

Branding
We create a brand for your home ...
Unrivaled Real Estate Marketing Strategies

Second Phase

Events
Our team runs promotions at local real estate
exhibitions...
How We Market Your Property With Social Media
Social Channels We Use to Increase Traffic to Your Property

Blog
As a key co...
Optimizing
Real Estate Social Media
Experiences

We Have The Tools, Data, Insight and In-House Expertise to Crack The
Soci...
05 Public Relations Campaign

At BLU Realty Group, our in-house public
relations team understands real estate
media and tr...
06 Viewings / Open Houses
Marketing Approach

The Most Creative and Innovative Services

Our extended working hours are ke...
07 Property Activity and Reports

Transparency is a core value at BLU. As a
company we vow to share and disclose
informati...
08 Feedback and Recommendations
Marketing Approach

The Most Creative and Innovative Services

Our constructive feedback a...
09 Offers, Revisions, and Negotiations

At BLU, as soon as we receive an offer,
we notify you immediately.

We tend to rec...
10 Contracts, Board Approval and Closing
Marketing Approach

The Most Creative and Innovative Services

We will always be ...
Development Marketing
Marketing Developments Better Than Any Other Firm
Strategic approach
to development marketing
BLU Realty Group development
marketing service combines
unrivaled sales expert...
Our Key Services Include
In-depth Research
− Prepare Complete Market Analysis, and Report
− Gather Data, Product Type, Pri...
Our commercial
brokerage division
BLU Realty Group established
its Commercial Division in New
York to serve the diverse ne...
Our Key Services Include
Retail Leasing
− Development Advisory
− Restaurant Specialty
− Retail Investment Sales
− Retail L...
Our corporate
relocation services
Leaders in helping corporations
relocate their transferees, whether
you need our relocat...
Relocate Smoothly and Efficiently
Available Services Include
• Corporate Housing
• Furniture Rental and Home Staging
• Disa...
PearlSix. Exclusive Technology
List With Us and Take Advantage
What's Next
We hope the company profile has
given you insight to the many
diverse and expert services
BLU Realty Group can ...
Join The Conversation
We look forward to continuing our honest inquiry
with you in the social media forums. Join us.

twit...
Corporate Locations
Midtown Headquarters

West Side Headquarters

Commercial Brokerage

International Brokerage

1674 Broa...
BLU Realty Group, Corporate Profile 2014
BLU Realty Group, Corporate Profile 2014
BLU Realty Group, Corporate Profile 2014
BLU Realty Group, Corporate Profile 2014
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BLU Realty Group, Corporate Profile 2014

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BLU Realty Group is a full service luxury real estate brokerage firm in Manhattan. With our global reach, unrivaled marketing capabilities and veteran team, BLU serves some of the world’s most exclusive and high profile buyers and sellers.

Description:

As a full service brokerage firm in Manhattan, BLU Realty Group has a true feel for the pulse of New York’s luxury real estate market. By specializing in residential sales in both the Manhattan and international markets, BLU Realty Group has created a massive network of that expands to more than 150 different countries. With their global reach, BLU Realty Group brings world-class intelligence and profound local expertise to every client.

What really makes BLU Realty Group shine is the unrivaled experience of the BLU real estate executive team. They are dedicated to help BLU Realty Group achieve lasting results within in the market. While many of our past accomplishments come directly from the hard work and leadership of our executive team, our future lies in leadership of our management team. We have assembled a team that will lead our company to the future and that have helped BLU Realty Group develop strong core values.

At the heart of everything our management team, our executives, and our pool of talented agents do resounds with our company’s values. We have built BLU Realty Group on a foundation of values such as honesty, integrity and respect, and make certain these values resonate with everything we do. From the sharp negotiation skills and industry expertise of our world-renowned agents to the dedicated promotional services offered by our marketing team, everything BLU Realty Group does is done to deliver results to our clients.

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BLU Realty Group, Corporate Profile 2014

  1. 1. Forward Together BLU Realty Group Corporate Profile 2013
  2. 2. Welcome!
  3. 3. A letter from BLU Realty Group Meeting your expectations and more is the truth about our commitment to outstanding service. We are amazed everyday by the efficient use of real estate technology and innovations our real estate professionals are using to achieve their ultimate goals: selling, marketing and making possible today what was impossible yesterday. At BLU, we have evolved our business to expand our portfolio of offerings to meet the end-to-end real estate needs of our clients, from marketing your property to handling extremely complex transactions and everything in between. We work with a steadfast commitment to execute best practices on behalf of our clients, our associations, and the real estate community. We strive to be a leader in every aspect of our business with the utmost integrity and ethics. We are proud to share our company profile demonstrating how we are innovating to put our capabilities, technology and expertise to work. Sincerely, BLU Realty Founding Members Michael Arcos Andy Kim Alon Chadad Moshe Balalo David Tobon
  4. 4. A new approach to real estate Company Profile 06 p06 – 07 What Make Us Different p08 – 09 Get to Know our Management Philosophy p10 – 11 Real Estate Professionals You Can Depend On p12 – 13 Winning Through Excellence in Service Marketing Approach 30 p30 – 31 Marketing Your Property Every Step of The Way p32 – 33 BLU Realty Group’s Marketing Approach p34 Market Analysis p35 Strategic Pricing p36 Property Setup
  5. 5. A New Approach To Real Estate 14 22 p14 – 15 p22 – 23 Delivering Marketing Expertise on All Levels Become Part of Our Industry Recognition p16 – 17 p06 – 07 Leverage Our Technological Advantage Mass Media Coverage Become Part of It p18 – 19 p06 – 07 Our Global Approach to Key Real Estate Markets Experience Being Part of A Winning Team p20 – 21 Our Commitment to Social Responsibility 37 45 p37 p45 Marketing Initiation Viewings / Open Houses p38 – 39 p46 How We Market Your Property Online Property Activity and Reports p40 – 41 p47 How We Market Your Property Offline Feedback and Recommendations p42 – 43 p48 How We Market Your Property With Social Media Offers, Revisions, and Negotiations p44 p49 Public Relations Campaign Contracts, Board Approval and Closing Corporate Divisions 52 p52 – 53 Strategic Approach to Development Marketing p54 – 55 Our Corporate Relocation Services p56 – 57 Our Commercial Brokerage Division
  6. 6. Putting The Puzzle Back Together Through Unrivaled Advice and Expertise
  7. 7. What makes us different with a successful track record? BLU Realty Group is more than real estate. We are an independent company with professionals that offer personal attention, deep industry understanding and tailored solutions. We have over $90 Million in our property portfolio as we grow rapidly and open in new markets. 6
  8. 8. Snapshot Summary Independence Independence is central to BLU’s reputation as a full service brokerage. BLU Realty Group’s marketing team is dedicated to delivering the highest quality service and technical expertise in the industry. Technological Innovation Our professionals are experienced in handling very large and complex transactions. Each transaction, regardless of size, is important. BLU gives senior-level attention to each client and every relationship. Tailored Solutions We have revolutionized the traditional presence of a real estate office by launching the first-ever BLU Café, which serves not only as a real estate office, but a neighborhood café and lounge. Leading Expertise Personal Attention Our custom-tailored real estate solutions are designed to help clients achieve utmost value, and meet client needs. The BLU Café offers the ultimate client-friendly atmosphere for finding out about real estate markets. Through training and experience, our real estate professionals offer expertise and insight on both the selling process and your legal obligations. Deep Industry Understanding We are the first real estate firm to offer customizable and completely optimized websites for sellers to create a unique web presence. More Than Real Estate With more than 40 years of collective real estate industry experience, we leverage our industry understanding with the firm’s expansive resources to help our clients to navigate potential risks, increase efficiency, and maximize returns. Quality Resources BLU Realty Group offers many value-added services that enhance the quality of our real estate offerings and the care you receive. Ask our agents about our “Commitment to Quality”.
  9. 9. Leadership Qualities The experience of our real estate management team is unrivaled in the industry. Maintained High Leadership Positions Won Countless Industry Awards Over 65 Years of Combined Experience Multilingual Professionals Addressed Critical Industry Issues Head On 8
  10. 10. Get to know our management philosophy We have assembled a team of seasoned professionals to lead our company into the future. Communication, honesty, integrity and respect guide our decisions and are at the core of everything our management team does. Our business has a powerful understanding of today’s real estate market with the experience and expertise to ensure we are always ahead of the curve. 9
  11. 11. Real Estate professionals you can depend on Our Real Estate professionals are BLU’s greatest asset. We recognize the only way to create value for clients is through quality people. We recruit individuals who demonstrate strength of character, talent and the capacity to grow, both professionally and personally. We value diversity, experience, background, and skills which enhance our ability to help clients meet their goals. 10
  12. 12. Trusted BLU Professionals 1st Our real estate professionals always put their buyers, sellers and renters first. We foster a culture of strong values and principles of professional ethics in all aspects of our business. 95+ Our base of local real estate professionals continues to grow, significantly enhancing our presence in markets across the United States. 24/7 BLU professionals offer 24/7 hands-on support to our clients, allowing you to receive quicker responses, guidance, and insight. 11
  13. 13. 12
  14. 14. Winning through excellence in service We create success for real estate owners and investors worldwide. As New York's leading real estate firm, we know value and trust are key ingredients in a quality relationship. We can help you work smarter and reach your goals. Have a Look at Our Services A Real Estate World of Opportunities Residential Brokerage International Brokerage BLU Client Project Marketing Commercial Brokerage Corporate Relocation Let’s Talk! 13
  15. 15. Delivering marketing expertise on all levels Today, advertising alone does not define the marketing landscape. A world class real estate marketing firm is composed of strategies, people, processes and capabilities seamlessly fused together to deliver maximized results. Our BLU team's holistic approach provides exceptional insights and custom-tailored services to our clients from the conceptual stage to the final sale. 14
  16. 16. All Under One Roof In-House Resources Means Strategy, Design, Production and Execution BLU’s Real Estate Marketing Resources and Capabilities Creative Design Web Optimization Branding Websites Content Development Digital Campaigns Mobile & Emerging Platforms Social Media Public Relations What That Means For You Full-service, in-house marketing dedicated to the delivery of solutions individually tailored to the needs of your property. End Result Unparalleled service and distinctive, unique marketing materials all managed by one real estate agency.
  17. 17. 16
  18. 18. Leverage our technological advantage Technology and speed of information is no longer a luxury – it is critical to maintain a competitive edge in any market. We employ proprietary technology and web data to help our clients excel in selling their properties faster, and for higher prices while having increased insight into market trends and stats. At BLU, we use advances in technology to serve our clients. Brg Tech Network Technology lifecycle approach PearlSix Listing syndication service with direct access to millions of property seekers. BLU Internal Secure cloud access to facilitate real estate professionals document sharing from anywhere. Cloud partner | box.com BLU Analytics Real estate analysis tools for real estate professionals to use with buyers and sellers allowing them to identify key markets. *Technology Partners 17
  19. 19. Our global approach to key real estate markets From New York City to Shanghai and beyond, our global reach knows no boundaries. Whether you need help with leasing, logistics or anything in between, we invite you to leverage our global network to your advantage. With a network that expands to 150 different countries, BLU Realty Group brings world-class service and profound local expertise to each of our clients. Every day, in markets across the globe, we apply our insight, experience and resources to make smart real estate decisions. 18
  20. 20. Global Presence Leveraging intricate knowledge of international real estate markets and intimate understanding of local cultures. In 2011-2012 BLU provided services to more than 300 direct clients and Fortune 500 companies around the globe. In 2011-2012 we achieved significant results in international real estate marketing by identifying and understanding key audiences in developing countries and emerging markets. Local Offices, Global Satellite Locations and International Partnerships NORTH AMERICA EUROPE ASIA United States Canada Mexico Austria Belgium Cyprus Finland France Germany Greece Ireland Italy Monaco Netherlands Norway Poland Portugal Romania Russia Spain Sweden Switzerland United Kingdom Philippines Singapore Thailand China India Indonesia Japan South Korea CENTRAL AMERICA AND THE CARIBBEAN The Bahamas Costa Rica Dominican Republic Puerto Rico SOUTH AMERICA Argentina Brazil Colombia Ecuador Venezuela 770% Increase 1,385 Transactions MIDDLE EAST Israel United Arab Emirates 95 Million From 2011-2012 we generated record-setting revenue through local and international real estate transactions, realizing a 770% increase from 2011. In the past two years, we have completed approximately 1,385 local and international real estate transactions. As of January 2013, BLU has managed over $95 Million in local and international real estate listings. 19
  21. 21. BLU Social Responsibility Mailing campaigns printed with soy ink and recycled papers. Recycled / Soy Ink Mailing Campaigns 100,000 75,000 50,000 25,000 0 FY10 *Recycled or Reused 20 FY11 FY12 FY13 48,000 67,000 +100K 16,000
  22. 22. Our commitment to social responsibility The concept of social responsibility and giving back to our community is not new to BLU Realty Group. Our team members are advocates of philanthropic causes in their communities, and our company has led the industry in good governance and ethical practices since inception. Our Progress • Designing Marketing Material That Minimizes Environmental Impact • We Encourage All of Our Team Members to Participate in Recycling and Reuse Programs to Minimize Our Environmental Footprint • We Have Partnered with Shipping Companies to Recycle All of Our Marketing Material • We Use Energy Efficient and Recycle Office Materials Fundraising Activities • Annual NYC Coat Drive • Wildlife Conservation Society • Hurricane Sandy and Irene Relief Efforts • Toys for Hospitalized Kids • Sponsored Charity Event Strong principles in everything we do. 21
  23. 23. Become part of our industry recognition Since our inception in 2011, our key to success is entrusting those who show you, how real estate gets real. 2013 In just two years, BLU ranked number four, in The Real Deal’s first-ever ranking of mid-size firms growing their presence and opening new offices. 2013 Our team launches marketing to a 248-unit combination hotel and condominium tower in East London’s Stratford City area; the first overseas marketing project for our newly minted international division. 2012 Our founders at BLU Realty Group are recognized by The Real Deal, New York’s top real estate publication, as being among the top 5 real estate entrepreneurs in New York under the age of 40. Their new strategies and innovative approach to building a new style of brokerage firm. 2012 Our development marketing division at BLU Realty Group launched with two high-priced townhouse listings; The Waterfall Mansion for $31M and 38 West 87th Street for $17.5M. 2012 We debut at No. 5 in the Top Manhattan Boutique Real Estate Firms as ranked by The Real Deal, with 34 listings worth $57.5 Million and 59 agents. 2012 We tapped New York real estate veteran Vince Rocco to head our new office, which also share a space with BLU Café. 22
  24. 24. Strategic Affiliations and Partnerships Helping our Clients Excel Getting to Know Our Affiliations and Partnerships Partnerships Description Contact For the best in luxury homes for sale and luxury vacation rentals, visit luxury real estate, home of the leading real estate companies of the world! www.luxuryrealestate.com Citi makes clients' homeownership dreams a reality. To learn more, please call +1 212-259-7812 or +1 212-559-5116. www.citibank.com The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors. www.ny-chamber.com The property developers who brought loft-living to London. Challenging conventions and harnessing the best in forward-thinking new design. www.manhattanloft.co.uk The International Real Estate Federation (FIABCI) provides you with connections to like-mined, ethical professionals in more than 60 countries. www.fiabci-usa.com Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing. www.luxurycouncil.com The state’s first real estate trade association, is the governing body of the real estate industry in New York City, regulating its members’ and ethical practices. www.rebny.com The mission of the Chamber is to improve the business climate and quality of living in the New York Metropolitan Area for residents, workers and visitors. www.ny-chamber.com Business-building, revenue-generating global community of CEO’s and CMO’s considered the leaders in the field of Luxury marketing. www.luxurycouncil.com The state’s first real estate trade association, is the governing body of the real estate industry in new york city, regulating its members’ and ethical practices. www.rebny.com 2110 Western Avenue Seattle, Washington 98121 666 Fifth Ave., Floor 12B New York, NY 10103 20 West 44th Street New York City, NY 10036 223-231 Old Marylebone Rd. London NW1 5QT 1050 Connecticut Ave Washington, DC 20036 New York Chapter 570 Lexington Avenue New York, NY 10022 20 West 44th Street New York City, NY 10036 New York Chapter 570 Lexington Avenue New York, NY 10022 23
  25. 25. 24
  26. 26. Mass media coverage become part of it Our media exposure includes being featured in local, national and international newspapers and magazines. In addition, occasionally we strategically advertise in the publications listed below. Local, National and International Papers Specialty Magazines ® 25
  27. 27. Experience being part of a winning team The culture we foster and our exceptional marketing services allow our extraordinary real estate professionals to stand apart from other real estate firms. For owners, sellers, developers and investors alike, when clients come to BLU Realty Group we use these defining characteristics to deliver results. BLU Agent Advantages • Management Support • Education • One-on-One Service • Professional Legal Advisers • Technical Support Staff • 4,000 Sqft Of In-House Marketing Resources The first step in becoming a BLU Realty Group team member is filling out our online application at brgnyc.com/careers. 26
  28. 28. Continuously Evolving On-going On-going On-going On-going On-going On-going On-going Enhancing our intranet system for competitive personal web advantages and exposure Investing in internal marketing initiatives for better personal success Expanding our team training programs Recognized as a real estate firm of choice by industry leaders Investing in our leaders and our team members to reinforce a robust culture of support within our environment Rewarding our real estate professionals for their hard work and accomplishments Evolving on social media platforms that power real estate strategies and keep us relevant in the market BLU Diversity Hispanic Community Young Professionals Abilities, Special Needs Asian Community Environment Military Community African American LGBT Community 27
  29. 29. Premier Marketing Solutions Marketing Properties Better Than Any Other Firm
  30. 30. Unrivaled Real Estate Marketing
  31. 31. Marketing your property every step of the way At BLU Realty Group, we are passionate about finding a detailed approach to marketing our clients’ properties. Rethinking the conventional, we work to achieve relevance in today’s market and keep our clients satisfied. 99 % Home Seller Satisfaction
  32. 32. BLU Realty Group’s Marketing Approach Selling A Property Can Be Far Less Stressful When You Understand The Process. 01 Market Analysis 03 Property Setup 05 PR 02 Campaign Strategic Pricing 04 32 Marketing Initiation
  33. 33. July 06 Viewings Open House 08 Feedback Suggestions 10 07 Contracts Legal Activity Reports 09 Offers Negotiations 10 Steps Guiding you through the selling process from start to finish.
  34. 34. 01 Market Analysis We consult hundreds of market analysis reports every month so we always have an intimate knowledge of property prices in your neighborhood. Our market analysis services are available to provide clients with a comparative market report including details on comparable available, sold, and expired listings in the area and advice on services ranging from conveyancing to financial services. Market Insights Industry Statistics 34 BLU Realty Group 2013 Corporate Profile | © BLU Realty Comparable Analysis Real Estate Market Trends Marketing Approach The Most Creative and Innovative Services
  35. 35. 02 Strategic Pricing Marketing Approach The Most Creative and Innovative Services We can get you the best value for your home based on our current market analysis and our industry experience. With the housing market climbing, sellers must be knowledgeable when pricing their homes. Pricing a home too high above the market can cause a property to languish and for buyers to look elsewhere. Pricing a home below market can mean not getting the best value for your home. Factors That Can Impact a Property’s Value Location With our strategic approach to pricing, we help clients Neighborhood Attributes find the perfect balance to their home's price, resulting Style, Condition, Age and Decor in a wider pool of buyers and inviting more offers. The Seller’s Timeline Strategic pricing allows the seller more control over the Improvements and Upgrades to The Home sales price and more confidence in their listing. Our agents have complete knowledge of the current market conditions, on neighborhood value, and other factors that drive demand and home prices. Factors That Do Not Impact a Property’s Value Opinions From Friends, Neighbors or Relatives on The Value Original Price Paid by The Property Owner The Owner’s Preferences on Cash Proceeds From The Transaction BLU Realty Group 2013 Corporate Profile | © BLU Realty 35
  36. 36. 03 Property Setup At BLU Realty Group, we want your home to look as close to perfect as possible. Floors Plans / Alternate Layouts Professional Photography We use trained professionals Our industry leading photographers to measure your home and draw up can capture beautiful images of our architectural floor plans. With our properties and highlight their distinctive innovative technology we can create 3D features. These photos are used in advertising, floor plans and renderings that can be easily online promotion and traditional marketing stylized with furniture and decorative elements. materials to show the world the beauty and We can create alternate layouts for buyers who appeal of each home. need help envisioning a home layout that will suit their needs. Staging Virtual Staging We may recommend a certain We help unlock the true potential amount of staging to enhance the with our virtual staging services. property, increase value, and appeal to buyers. This technology can help buyers make an We will advise key elements and services as emotional connection with the home and well as preferred furniture rental companies, envision themselves living in a property. for staging your property. 45 + % About 45% of NYC Staged Homes Sell Faster Than Vacant Property. 36 BLU Realty Group 2013 Corporate Profile | © BLU Realty Marketing Approach The Most Creative and Innovative Services
  37. 37. 04 Marketing Initiation Marketing Approach The Most Creative and Innovative Services Online, offline and social marketing techniques that drive results. Online Marketing Offline Marketing Our marketing team is made up of a diverse In today’s sophisticated real estate market, pool of talented and experienced professionals sellers need our marketing materials of modern who specialize in harnessing the limitless elegance. They are custom designed to offer a possibilities of technology. With advanced visually stunning solution for each property online marketing initiatives, our team uses including professional photography services, communication, property promotion, floor plans, alternate layouts, advertising, advertising, market research, and more to brochure creation, live events and more. deliver our clients with results. Social Marketing At BLU Realty Group, we understand the current 2 power that social media has in today’s market. Our team of social media experts utilizes the Online Marketing potential of social media platforms, such as Facebook and Twitter, to promote the properties we are selling and to begin gathering sincere interest in the homes we represent. Social Marketing Offline Marketing Topic continues BLU Realty Group 2013 Corporate Profile | © BLU Realty 37
  38. 38. How We Market Your Property Online Seven Steps to a Successful Campaign Your property will be listed on our fully responsive website, ensuring a better digital experience for the end user. BLU Realty Group BLU Realty Website Your property is promoted online across our local, national, and international network of brokers. *MLS (Multiple Listings Services) Broker Network Your property listing description is prepared by a team of keyword research experts to increase Google traffic to your listing and to develop qualified leads from buyers and sellers. Keyword Research Using award winning email marketing tools, we create custom campaigns to connect with potential buyers and brokers. eMail Campaigns We market your property using the power of the Google display network and create a plethora of text, image, interactive and video advertisements. Display Ads We implement mobile app ads showing relevant information about your property to customers looking for a home in your neighborhood. Mobile Devices Our PearlSix technology syndicates your property on more than 162 real estate websites around the globe, providing direct access to millions of property seekers. Property Distribution *Digital Ads Management Partners
  39. 39. Introducing PearlSix How PearlSix Works By The Numbers With our PearlSix technology, we enroll your listing into a platform that will automatically distribute your property information to more than 140 local, national, and international markets around the world. 50,000,000 Million active home buyers monthly across PearlSix network 140 Reaching over 140 countries North America 162 Amount of local, national and international syndication partners Europe Australia Asia Russia South America Primary Local and National Partners Primary International Partners
  40. 40. How We Market Your Property Offline Phases to a Successful Campaign First Phase Branding We create a brand for your home that includes a unique property identity, custom design and the development of verbal messages and property taglines. Collateral We initialize the development of property collateral, custom brochures, “take-home” brochures, print newsletters and postcards to start building and promoting your home’s brand. Placement At this stage, we research local, national and international papers and magazines to feature your property. In addition, PR efforts are implemented to maximize reach and exposure. 40
  41. 41. Unrivaled Real Estate Marketing Strategies Second Phase Events Our team runs promotions at local real estate exhibitions and trade shows that we participate in. *Subject to Annual Schedule. We Don't Always Participate In All Events Or Activities. Outreach We personally contact our local, national and international network of clients and real estate professionals. Print Campaigns Our team creates custom advertising campaigns and run them in carefully selected industry publications, newspapers, and journals. *Papers, Magazines and Special Publications we Frequently Advertise In
  42. 42. How We Market Your Property With Social Media Social Channels We Use to Increase Traffic to Your Property Blog As a key component to our social media effort, we establish a blog, to help property owners generate traffic. This blog can help guide prospects to information about your property on our website leading to a 55% increase in visibility. We Connect Twitter We find the best and most likely customers to give them a reason to like or follow your property. Using this popular social media tool we share provoking, insightful and newsworthy tidbits using “tweets.” Our Twitter posts include links to longer-form content about your property, and live posts. We utilize Tweets to engage our audience selling your property. Facebook We understand the news feed algorithm which is why we focus on the users who are there to connect with your property by purchasing advertising and promotional content space on Facebook. We Engage We interact with users by making communications and your property content more personally relevant and participative. LinkedIn Using LinkedIn we let others in our network know about the content on our company page and provide solutions to buyers looking for more information on your property. Sina Weibo Sina Weibo, currently China's largest social network, has seen an 88% penetration rate among the nation’s excess 358 million users. At BLU we use Weibo for overseas brand awareness, and at the same time develop closer relationships with potential foreign customers. YouTube Utilizing the emotional power of video, YouTube’s massive audience, and Google Video Advertising targeting tool, our team has the ability to reach new customers. There is no better way to share your property, engage a growing audience, and build credibility than through this online medium. We Influence Quality Connections We Integrate Google+ The Google+ platform is designed to benefit visual content such as photos and videos. We harness the power of Google+ to share images of your property, taking advantage of this platform as a powerful property optimization tool. Pinterest Utilizing the fastest growing social media platform on the market right now, we pin (tag) property images and target specific demographics while driving traffic to your property. *Advertising Solutions We Engage 42 We inspire and enable users to share custom property posts and messages about your property. We build social media around your property to make it more cohesive and useful.
  43. 43. Optimizing Real Estate Social Media Experiences We Have The Tools, Data, Insight and In-House Expertise to Crack The Social Media Code. At BLU Realty Group we are experts when it comes to demonstrating business results like lead generation and conversion. Our internal social data provides us with the opportunity to optimize your real estate property and create personalized and user targeted campaigns. We consider ourselves to be the only real estate firm capable of addressing social media challenges such as implementing efforts at scale, discovering what works and executing social media based on business results. *Social Marketing Cloud Partners 43
  44. 44. 05 Public Relations Campaign At BLU Realty Group, our in-house public relations team understands real estate media and trends in the current market. Dedicated Team Our in-house PR team has extensive relationships with key journalists, providing our sellers with increased exposure for their properties. News on property listings will be exposed across a wide range of publications, garnering authentic interest for the listing. *Content Distribution Partners Identifying Key Media Relationships An understanding of your property’s key attributes helps us decide which publications and programs we need to approach with press releases, special events, newsletter articles, media coverage, and more. 44 BLU Realty Group 2013 Corporate Profile | © BLU Realty Marketing Approach The Most Creative and Innovative Services
  45. 45. 06 Viewings / Open Houses Marketing Approach The Most Creative and Innovative Services Our extended working hours are key to maximizing viewing opportunities for your property. As soon as we receive a call from a potential client, we look for the opportunity to schedule a viewing at the earliest possible time. This is what sets our viewings apart; our immediate response to inquiries. In addition, we follow a principle concept of scheduling open houses. Our broker open houses give industry experts the opportunity to learn about your home, while client Increase Access In NYC, 40% of Viewings are Carried Out After Work and on Weekends. open houses welcome all potential buyers to view your property. Broker Open Houses We initially showcase your home to help agents entice their buyers, and gather relevant feedback about the property from industry pros. Client Open Houses We coordinate with you to establish an open house schedule that is non-invasive to your lifestyle. We welcome qualified buyers, both domestic and international, to view your property. BLU Realty Group 2013 Corporate Profile | © BLU Realty 45
  46. 46. 07 Property Activity and Reports Transparency is a core value at BLU. As a company we vow to share and disclose information about the progress on your property with you. We are committed to being completely transparent with all of our clients. BLU provides our client-base activity updates and reports for all of our listings. These updates will help ensure you are in the loop with everything going on as we work on selling your property. Our Comprehensive Client Reports Include: • Private Showings • Broker / Client Open Houses • Offline / Online Marketing Initiatives • Web Traffic • Broker and Buyer Feedback • Web Leads For Your Property • Latest Comparable Listings • Real Estate Forecast 46 • Property Business Meetings • Up-to-the-Minute Market Trends BLU Realty Group 2013 Corporate Profile | © BLU Realty Marketing Approach The Most Creative and Innovative Services
  47. 47. 08 Feedback and Recommendations Marketing Approach The Most Creative and Innovative Services Our constructive feedback and recommendations provide insight on what is working and what is not. At this stage in the selling process, we provide you with a detailed look of our expectations for your property, set priorities and make recommendations to make smart decisions moving forward. Our team will sit down with you and speak about the progress and prognosis for the future. We anticipate all possible offer scenarios until a concrete offer is made. BLU Realty Group 2013 Corporate Profile | © BLU Realty 47
  48. 48. 09 Offers, Revisions, and Negotiations At BLU, as soon as we receive an offer, we notify you immediately. We tend to receive offers both from brokers and direct buyers, making certain that their offers are substantiated with adequate financial information and pre-approved documentation. Utilizing our expert negotiation skills and experience within the industry, all offers will be presented, and we will work with you to reach the best possible deal for the sale of your home. Bidding and Negotiation 1 The bid or offer from a buyer is made in writing with the buyer’s qualifications through your real estate You may accept or counter the offer as part of price negotiation. agent or broker. 2 The bid or offer from a buyer is made either orally or in writing through your real estate agent or broker You may accept or counter the offer price and begin negotiations. and is presented along with the buyer’s qualifications. 3 In an instance of multiple offers, you and your agent will execute a strategy to help obtain the best price You may accept or counter the offer as part of price negotiation. and terms from the most qualified buyers. 4 In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price You will work closely with your agent to identify the offer that best satisfies your needs and expectations. and terms from the most qualified of the buyers. 5 In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price In conclusion to negotiations, there will be a meeting of the minds upon the price, terms of sale and and terms from the most qualified of the buyers. closing date. 6 Your agent will expedite a transaction sheet defining terms of sale to be forwarded to both NY Real Estate The conclusion of the process will result in an agreement upon the price, terms of sale and closing date. Attorneys. 48 BLU Realty Group 2013 Corporate Profile | © BLU Realty Marketing Approach The Most Creative and Innovative Services
  49. 49. 10 Contracts, Board Approval and Closing Marketing Approach The Most Creative and Innovative Services We will always be available to you for questions and necessary support during the final steps of your property sale. At BLU Realty Group, our goal is the same as yours: to sell your home quickly, for the highest price possible and with the best terms that the market will command in a manner that is most convenient to you. We handle contract stages, board approvals and final closing steps, so that you are given a successful conclusion to the buying process, helping your navigate building guidelines, and effectively transferring ownership. Contracts, Board Approval, and Closing 1 We guide you in the right direction when it comes to accepting an offer. When you agree to accept an You may accept or counter the offer as part of price negotiation. offer, we will enter the contract stage and help you navigate the entire process. 2 With the approval and agreement of the buyer’s attorney, the contract of sale is signed by the buyer. You may accept or counter the offer as part of price negotiation. During the singing’ the buyer typically offers a deposit of 10% of the sale price. 3 In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price The contracts and deposit is forwarded to your attorney who will obtain your signature. and terms from the most qualified of the buyers. 4 The buyer’s deposit is usually held in your attorney’s escrow account until the closing date. Typically, You will work closely with your agent to identify the offer that best satisfies your needs and expectations. any interest earned will follow the principle. 5 The buyer’s agent will compile the board package and send it to your agent for review. Upon review, The conclusion of the process will result in an agreement upon the price, terms of sale and closing date. the board may ask for additional information; a co-op has the right to turn down a buyer. 6 With the board’s approval, the final step in the buying process is the closing. Typically, the buyer will The conclusion of the process will result in an agreement upon the price, terms of sale and closing date. ask to perform a final inspection immediately preceding the closing date. BLU Realty Group 2013 Corporate Profile | © BLU Realty 49
  50. 50. Development Marketing Marketing Developments Better Than Any Other Firm
  51. 51. Strategic approach to development marketing BLU Realty Group development marketing service combines unrivaled sales expertise with our innovative marketing campaigns. Our comprehensive approach to development marketing that encompass product development, marketing and sales, mortgage financing, title services, property management, and in-depth research. Powered by innovation and the influence of the world’s largest regional and global network of real estate professionals, our developmental marketing services deliver results. Ask for our portfolio of marketing samples *Ask For Our Portfolio of Marketing Samples 52
  52. 52. Our Key Services Include In-depth Research − Prepare Complete Market Analysis, and Report − Gather Data, Product Type, Pricing, and Positioning − Analyze Research Data − Obtain Developer's Market Research Public Relations − Select PR Representative − Establish A PR Strategy − Build Partnerships That Best Complement The Development − Coordinate Special Events Pre-launch Marketing − Determine Marketing Budget Based On Projected Sellout − Sales Staffing − Establish Brand Personality − Identify, Both Geographic and Psychographic Targets − Develop Strategic Plan To Generate Leads and Traffic − Create Mass Schedules − Create Public Relations Plans − Create and Produce Collateral Materials − Instigate Advertising Campaigns − Manage Media Planning and Buying − PearlSix Integration Sales Planning − Phasing / Release plans − Pricing Strategies − Pre-Sale Requirements − Financing Consideration Integrated Communications − Develop, Buyer, and Broker Reports − Daily Communication Regarding All Prospective Buyers BLU 100% − Developer Communication − Strategy Review − Sales Projections − Marketing Tactics 100% In-House Others 40% − PearlSix Integration - A Definite Approach Full-Service. From Start-to-Finish 53
  53. 53. Our commercial brokerage division BLU Realty Group established its Commercial Division in New York to serve the diverse needs of commercial property owners, corporate users and institutions. Our new division was developed to help individuals achieve their objectives of expansion, consolidation, acquisition, disposition or asset enhancement. We are available to consult with you regarding the purchase, sale, or lease of retail, medical, professional, or hotel space. Our professionals offer assistance with multi-family properties and are available to locate investment opportunities for your personal or professional use. Ask for our portfolio of marketing samples 54
  54. 54. Our Key Services Include Retail Leasing − Development Advisory − Restaurant Specialty − Retail Investment Sales − Retail Leasing and Management − Retail Portfolio Optimization − Retailer Representation − Urban Retail − Value and Outlet Centers Medical and Professional − Strategic Occupancy Planning − Property Portfolio − Location Intelligence − Leasing / Lease Administration − Property Management − Tenant Representation − Acquisition Industrial − Sale / Lease Of Existing Facilities − Sale / Leaseback Transactions − Valuation Studies − Property Management Services − Land Acquisitions − Property Valuations Hotel − Hotel Capital Markets − Sales − Investment Advisory − Valuation − Development − Asset Management − Golf and Resort Properties − Leisure and Alternative Investment 19% 38% 44% 60% Other Medical Industrial Retail Percentage of Commercial Transactions on 2012 Commercial Real Estate Leadership Andy Kim T +1 917 270 0135 Bijoy Guha T +1 917 456 6826 55
  55. 55. Our corporate relocation services Leaders in helping corporations relocate their transferees, whether you need our relocation services for new hires or high level executives, our corporate relocation division help clients ease the transition into their new home. Our BLU relocation team will work within your company’s corporate culture to meet your needs whether you are moving a single team member or an entire division. We assist families, individuals and employees alike from small businesses to large corporations and ensure a smooth and efficient move. Ask for our portfolio of marketing samples 56
  56. 56. Relocate Smoothly and Efficiently Available Services Include • Corporate Housing • Furniture Rental and Home Staging • Disaster Housing • Apartment Management • Family Relocation • Government and Military • UN, Consulates, Embassies and Missions • Educational Institutions Corporate Relationships Corporate Relocation Contact Offices Broadway Office T +1 212 380 8879 Westside Office T +1 212 580 8879 57
  57. 57. PearlSix. Exclusive Technology List With Us and Take Advantage
  58. 58. What's Next We hope the company profile has given you insight to the many diverse and expert services BLU Realty Group can offer you. Now Let’s Talk! Contact Us For more information our company and offerings, e-mail BLU Realty Group. info@brgnyc.com North America: +1 212 380 8879 | International: +1 800 915 7131 www.BLURealtyGroup.com
  59. 59. Join The Conversation We look forward to continuing our honest inquiry with you in the social media forums. Join us. twitter.com/blurealtygroup facebook.com/blurealty linkedin.com/company/blu-realty-group googleblu.com youtube.com/user/blurealty pinterest.com/blurealty DISCLAIMER This document (this “document”) has been prepared by BLU Realty Group. This document contains factual information and may also contain professional opinions which are given in good faith and based on information and assumptions believed to be reliable as at the date of this document. The views expressed in this document accurately reflect the authors’ personal views, however the authors make no representation as to its accuracy or completeness and the information should not be relied upon as such. Any opinions, estimates and forecasts herein reflect the authors’ judgements on the date of this document and are subject to change without notice. In preparing this document BLU Realty Group may have also relied on information supplied by third parties and whilst BLU Realty Group has no reason to doubt the accuracy of information used to prepare this document, BLU Realty Group makes no representation and gives no warranty as to the accuracy, currency or completeness of any information contained in this document or its relevance to the recipient. This document is issued on the basis that it is only for the information of the particular person to whom it is provided. It is not to be reproduced, distributed or published by any recipient for any purpose. The information in this document is intended as general information only and does not constitute advice. None of the services and products referred to in this document is available to persons resident in any country, state and jurisdiction where it would be contradictory to local law or regulation to offer such services and/or product. The capabilities described herein are not necessarily available in all jurisdictions and the provision there of is subject to regulatory and other limitations. This document is for distribution only under circumstances as may be permitted by applicable law.
  60. 60. Corporate Locations Midtown Headquarters West Side Headquarters Commercial Brokerage International Brokerage 1674 Broadway New York, NY 10019 United States +1 212 380 8879 120 Riverside Blvd. New York, NY 10069 United States +1 212 580 8879 15 East 32nd Street New York, NY 10016 United States +1 917 270 0135 1674 Broadway New York, NY 10019 United States +1 800 915 7131 BLURealtyGroup.com Copyright © 2013 BLU Realty Group. All Rights Reserved. Designed and Produced By BLU Shared Service Marketing and Communications Department.

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