Copyright 2014 © blurgroup.com All rights reserved
Who is driving innovation in your business?
#blurHangout
30 July 2014
Copyright 2014 © blurgroup.com All rights reserved
How does change happen in your business?
Where does innovation stem fro...
Copyright 2014 © blurgroup.com All rights reserved
Types of Innovation: Ideas Creative
● Opportunities to share innovation...
Copyright 2014 © blurgroup.com All rights reserved
Types of Innovation: Necessity-born
● Necessity is the mother of all in...
Copyright 2014 © blurgroup.com All rights reserved
Types of Innovation: Strangest Places
● Innovation does not always come...
Copyright 2014 © blurgroup.com All rights reserved
Innovation Myths
● Myth 1: All good ideas come from those in charge
Inn...
Copyright 2014 © blurgroup.com All rights reserved
In need of innovation?
● Look at those who are addressing their failure...
Copyright 2014 © blurgroup.com All rights reserved
So, how DO you do it?
● Personal innovation
○ Your team, your function,...
Copyright 2014 © blurgroup.com All rights reserved
Q & A
blurcare@blurgroup.com
www.blurgroup.com
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#Blur Hangout4 - How Innovative Are You Within Your Organisation - Presentation Slides

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In our blur Hangout, we talked about companies who are taking giant innovative leaps in their market. We aim to equip you, the individual who is managing your particular department, or you, the business owner, with things to think about that will encourage you to become the trend-setter of your own organisation.

These are the slides from our Google Hangout on the 30th of July 2014

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#Blur Hangout4 - How Innovative Are You Within Your Organisation - Presentation Slides

  1. 1. Copyright 2014 © blurgroup.com All rights reserved Who is driving innovation in your business? #blurHangout 30 July 2014
  2. 2. Copyright 2014 © blurgroup.com All rights reserved How does change happen in your business? Where does innovation stem from in your organisation? ● CIO that decides to move everything to the cloud? ● CMO who wants to move entire marketing strategy to digital? ● CFO who needs to reduce spend by 25%? What does that say about your organisation’s attitude to innovation? Where does innovation stem from in your organisation? ● Manager-level talking about great results from marketing, or online IT services and therefore influencing from ground-level upwards? ● Are you encouraged to innovate within your team? or
  3. 3. Copyright 2014 © blurgroup.com All rights reserved Types of Innovation: Ideas Creative ● Opportunities to share innovation ● If there aren’t any - create them! ● Step in - then step back: ○ Give just enough structure & support to help people navigate uncertainty ○ Tap into the creative process without stifling it. The goal: Frame the way you want to change the world, and make it about the customer.
  4. 4. Copyright 2014 © blurgroup.com All rights reserved Types of Innovation: Necessity-born ● Necessity is the mother of all innovation ● Most common type of innovation ● Innovation born out of ○ crisis ○ reduced budget ○ reduced time frame ● Celebrate bad times: The good will come out.
  5. 5. Copyright 2014 © blurgroup.com All rights reserved Types of Innovation: Strangest Places ● Innovation does not always come from within your team. ● Customer obsession is what it’s about. ● Look & Listen ● Be careful of arrogance that restricts innovation-drive to come from within your organisation only. What’s your favourite way of breaking the mold?
  6. 6. Copyright 2014 © blurgroup.com All rights reserved Innovation Myths ● Myth 1: All good ideas come from those in charge Innovative ideas can be elusive. But this doesn’t mean you shouldn’t seek them out. Lateral thinking and tenacity might just be enough for your ‘eureka’ moment. ● Myth 2: Training staff only leads to them to take their expertise and ideas elsewhere ● Myth 3: Working with other businesses just means they steal your ideas ● Myth 4: Innovation is about the newest thing ● Myth 5: Innovation is a solo activity
  7. 7. Copyright 2014 © blurgroup.com All rights reserved In need of innovation? ● Look at those who are addressing their failure to innovate ● Targeted reading: Schumpeter: Fighting the Flab (The Economist, 22 March 2014) ○ Corporate headquarters have put on weight, and need to slim down again ○ http://goo.gl/gsoEUa ● Targeted reading: Here’s a tip: Cabbies should compete, not strike. (18 June 2014, Mark Ritson Column, Marketing Week) ○ Uber vs London Cabbies ○ http://goo.gl/ElG2j4 ● Targeted viewing: Lessons from the frontline of practical reputation management (PR Week, 22 March 2014) ○ http://goo.gl/pHzzVF
  8. 8. Copyright 2014 © blurgroup.com All rights reserved So, how DO you do it? ● Personal innovation ○ Your team, your function, your role ○ Not just about a huge idea - but starts with something as simple as streamlining a process ○ Who’s your internal communications person? Find them. Tell them. ● Professional innovation ○ Agents of Change: Food for publicity ○ Collaboratively demonstrate your, and your organisation’s ability to innovate ○ Opportunity to show off your ideas, but be open to others ■ eg. Simcorp
  9. 9. Copyright 2014 © blurgroup.com All rights reserved Q & A blurcare@blurgroup.com www.blurgroup.com

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