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Imscc slideshare version


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Parts of the presentation on social media usage in the sciences at the International Marine Science Communication Conference #IMSCC14 in Porto, September 2014.

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Imscc slideshare version

  1. 1. © NaWik Stay Connected The use of social media for internal and external networking Beatrice Lugger Sept. 9th, 2014 Porto National Institute for Science Communication
  2. 2. © NaWik Scientists research educate publish Public Information Officers inform, mediate, stage Journalists investigate critisize classify Who talks about science
  3. 3. © NaWik Who talks about science Scientists Journalists Public Information Officers present explain communicate
  4. 4. © NaWik Who talks about science Best qualified to explain the impact of science On average 63 % of Europeans say scientists working at a university or governmental laboratories are best qualified to explain the impact of scientific and technological developments on society. Credit: Science and Technology Report 2010 European Commission
  5. 5. © NaWik Who talks about science The old style one way PR conferences
  6. 6. © NaWik Who talks about science Today dialogue PR conferences Citizen Sciences
  7. 7. © NaWik Science Online today Website OA-Journals Blogs Online Presence Google+ Facebook Social Networks Twitter Career Xing LinkedIn Academia Mendeley ResearchGate ArXiV Media Wikipedia (Alt)metrics
  8. 8. © NaWik How communicate The NaWik arrow: What to keep in mind
  9. 9. Modified and adapted from: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535 © NaWik
  10. 10. © NaWik Science Blogs The world of science blogs is a colorful mix • Topics • Authors • Format • Target group
  11. 11. © NaWik Science Blogs Indications of Blogs • First person writing style allowed • Individual style, author is recognizable • Comments – dialogue • Networking – linking to other blogs and further social media • To be recognized: write regularly
  12. 12. © NaWik Science Blogs Lindau Nobel Laureate Meeting – Conference Blog
  13. 13. © NaWik Science Blogs Lindau Nobel Laureate Meeting – Conference Blog • Six blog team members plus open for guest entries • topical blogging • interviews, lectures, discussions • scientific, reporting, entertaining, pictures • strictly spread via Twitter and Facebook • less comments but more discussions and likes on Facebook
  14. 14. © NaWik Science on Facebook Lindau Nobel Laureate Meeting – Community Building
  15. 15. Science News Citizen Science Projects © NaWik Science on Facebook Interest groups
  16. 16. © NaWik Science on Facebook Fun
  17. 17. © NaWik Science on Twitter • create lists • follow recent hashtags #ismcc2014 • tweet links to research articles and news • tweet about new tools for science networking, open science, Citizen Science.... • participate in discussions
  18. 18. © NaWik Science on Twitter Helpfull tools e.g. Tweetdeck or Hootsuite
  19. 19. © NaWik Science on Twitter Make a Storify out of Tweets
  20. 20. © NaWik Science on Twitter Craig Venter 23.000 Stephen Hawking 227.000 Nobel Laureates e.g.: Peter Doherty (Medicine 1996) Barry Marshall (Medicine 2005) Brian Schmidt (Physics 2011) Scientists engagements
  21. 21. © NaWik Science on Twitter Nobel engagements „Since I rely on twitter to find out what is happening, I figure I owe it to the collective twitter-world to do my own part.“ Source: B. Lugger: Science Communication under Construction. Annual Report. Lindau Nobel Laureate Meeting 2012.
  22. 22. © NaWik Workshop Please take five minutes to write a key message of your or your institute‘s current outcomes Which kind of social media can/should you use to spread this key message? Formulate your key message either for twitter (140 letters!) and/or for Facebook.
  23. 23. © NaWik Stay Connected #imscc2014 Thank you for your attention! Beatrice Lugger @BLugger Sept. 9th, 2014 Porto National Institute for Science Communication