Toyota Fortuner

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Our recent mobile campaign for Toyota Fortuner in 5 airports of India.

Published in: Automotive, Business, Technology
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Toyota Fortuner

  1. 1. Experience the art of power. ON YOUR MOBILE!
  2. 2. Campaign details. <ul><li>Client: Toyota India . </li></ul><ul><li>Brand: Toyota Fortuner. </li></ul><ul><li>Campaign duration: Sep 05 2009 to Oct 05 2009 </li></ul><ul><li>Location : Airports in: Delhi, Mumbai, Cochin, Hyderabad. </li></ul><ul><li>TG: HNIs, SEC A+ customers </li></ul>
  3. 3. Marketing Challenge <ul><li>Toyota wanted to provide a great experience of Toyota Fortuner in major Airports of India to target the potential customers </li></ul><ul><li>Along with the car display which provides a great visibility the client wanted customers to take home the Fortuner experience </li></ul><ul><li>Despite having promoters at the display, client wanted every customer to be informed well about the car specs functionality etc </li></ul>
  4. 4. Our solution <ul><li>Let the customer take Fortuner on their mobile! </li></ul><ul><li>Provide the product information in an interesting way </li></ul><ul><li>Customize the content based on different mobile phone models </li></ul><ul><li>Make it as easy as pushing the thumb to get details of the car </li></ul><ul><li>Through standees, Visual displays & promoters users were educated to turn their mobile bluetooth </li></ul><ul><li>Use multiple media channels to maximize the reach for the mobile activation </li></ul>
  5. 5. Content. Main Menu Inside Demo Mobile brochure
  6. 6. Specifications Specifications Detailed Specs Colour Options
  7. 7. Dealer locator
  8. 8. Mobile wallpapers.
  9. 9. Educating customers
  10. 10. Standees and visual merchandise
  11. 11. Social media.
  12. 12. Buzz! (Please click the logo for the news article)
  13. 13. Results and achievements * This is an on going activity. Numbers are as of 24 th September. 46,273. Total Downloads 13,427. Unique users who were engaged with Airports of Mumbai, Delhi, Cochin, Hyderabad. Location of the campaign 30 days. Duration Of the Campaign
  14. 14. <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Slideshare </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Facebook </li></ul>

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