Toon Cricket - Ultimate Showdown

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Toon Cricket - Ultimate Showdown

  1. 1. Toon Cricket @ Stadiums
  2. 2. Challenge & Idea Event: Toon Cricket, India’s only 20:20 cricket tournament exclusively for children Target Group: Children aged 6 – 14 years in Mumbai and Bangalore Challenge : To capture and retain the TG’s interest in the event by engaging them in an interactive and innovative manner Central idea : Cartoon Network’s TOON CRICKET used intARact, BluFi, Games and mobile applications to build a bigger connect between three well known combinations of cartoon characters, cricket and kids
  3. 3. Our Solution The campaign was planned & executed in two phases
  4. 4. Phase I– Pre Event <ul><li>Augmented Invites were being distributed which carried the intARact code printed on it </li></ul><ul><li>Instructions to download the intARact browser was printed in the invites </li></ul><ul><li>On installing the browser, one could scan the code in the invitation to receive an exclusive Toon Cricket Brand Zone </li></ul><ul><li>The Brand Zone featured information about the Toon Cricket Event, its teams, mobile content such as wallpapers and videos </li></ul>
  5. 5. <ul><li>To create engagements for the attendees at the Toon Cricket event, TELiBrahma turned the entire stadium into a BluFi zone enabling users to receive rich media engagements </li></ul><ul><li>During the event “Toon Cricket” Brand Zone was delivered to the users via BluFi </li></ul><ul><li>To increase interactivity with the brand at the event, kids were prompted click pictures of themselves and upload it through BluFi to see their picture captured in a wonderful Cartoon Network themed frame </li></ul><ul><li>They were also able to share the pictures on Facebook and other social networking sites </li></ul>Phase II– At the event
  6. 6. Activations Invitee pass with intARact Code Standees with “Turn ON Bluetooth” Communication intARact code
  7. 7. Experience To experience the application: SMS TC to 58558 or access http://blufi.mobi/toon on your mobile to download the intARact app and scan the code in the Event brochure
  8. 8. Thank you

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