Challenges In Augmented Reality


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Augmented reality is truly a disruptive tool to provide great brand engagement to customers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.

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Challenges In Augmented Reality

  1. 1. Challenges in augmented reality. And how our intARact solution will address it to make it work in India.
  2. 2. Augmented reality. <ul><li>Adds information and meaning to a real world object or place </li></ul><ul><li>Bridges the gap between the reality the user is experiencing and the content </li></ul><ul><li>Uses real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject </li></ul><ul><li>Contextual data added can be 3D graphics, sounds and any other output format </li></ul>
  3. 3. Challenges and solutions.
  4. 4. Most of the AR applications require GPS and digital compass to provide interesting creative rendering based on the location of user. Not many phones with inbuilt GPS/Compass in India to provide location based engagement using AR. We have state of the art image recognition system and wherever necessary we would use our own BluFi location based network to identify the object under focus. Technology aspect in AR Challenge intARact solution
  5. 5. Users need to have GPRS enabled mobile to experience augmented reality on their mobile. Video requires 3G and even GPRS has very limited reach in India with < 5% of total mobile users. Our intARct solution does not require GPRS. Initial creative will be bundled ensuring users can experience AR without having to wait for delays of GPRS. Our solution also works on BluFi enabling users to touch with the brand in most of the retail and hangout locations in India. Challenge intARact solution Technology aspect in AR
  6. 6. Most of the AR features are available only on high-end phones. Smart phones accounting to very minute share on total phones available in India. TELiBrahma's intARact solution works on over 65% of phones available in market. Technology aspect in AR Challenge intARact solution
  7. 7. AR application need to be downloaded to the users mobile. Application downloads in India are limited due to many factors like lesser user base with GPRS, slow speed, cost involved in data pans etc… BluFi network owned by TELiBrahma would ensure committed downloads of the AR application. Challenge intARact solution Technology aspect in AR
  8. 8. The same AR app can’t be used for different campaigns. With limited budgets, it will be expensive for brands to try out AR for different campaigns. Our intARact applications has life time value! With our application, brands can deliver different engagement for different campaigns using the same browser delivered to user. Challenge intARact solution Technology aspect in AR
  9. 9. The application will not wok on all phone models. By reaching lesser consumer profile we are limiting the potential of AR in creating great consumer excitement. We customize the application to over 2500 models of mobile phones and deliver the right app to the right phone using our advanced BluFi technology. Challenge intARact solution Technology aspect in AR
  10. 10. Summary. <ul><li>Being an established and innovative company in mobile marketing space in India for over 5 years, TELiBrahma has a deep understanding on consumer behavior and the technology </li></ul><ul><li>Augmented reality in India is possible only when the technology is customized to Indian market, since our consumers are completely different from the rest of the world </li></ul><ul><li>Having great experience in mobile marketing and a leader in innovation, TELiBrahma will deliver great results, both short term and long term for brands using augmented reality technology </li></ul>
  11. 11. Follow us.