Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Cadbury 5 Star @ College fests
Activity Brief: Target customers:  Participants & Students @ College Fests Duration:  Dec – Jan Colleges:  IIT Mumbai,IIT ...
5 Star Back drop – Informals Stage
5 Star Sponsored Activities
Activations such as Banners, Standees, Announcements & demonstrations to educate users to Turn on Bluetooth
 
5 Star Branded Event Schedule & Contests Home Page 5 Star Zone Schedule
Schedule Registrations
<ul><li>Contest : Upload your LOST moments </li></ul><ul><ul><ul><li>Participants were requested to capture their LOST mom...
Snapshots of Photo Upload Contest ( Mr & Ms LOST):
 
User generated Content Good number of participation with cool ideas
Users loved  the activity
OVER 1000 PHOTOS UPLOADED BY THE USERS
Creating viral effect by uploading these content on Social Media
 
Invite to Join Orkut & Facebook community
Teaser before sending the TVC to create buzz
5 Star Contest – Fruit & Nut / Crunchy Mein Kya Kya Hota Hai?
Find the LOST person: <ul><ul><li>Activity Info: </li></ul></ul><ul><ul><ul><li>Users will receive a clue (via BluFi) abou...
Personalized messages   Based on tweets by users with # saarang Promotions in Twitter
Promotions in facebook.
Promotions in Orkut
Results: <ul><li>Reached around  23,600  people across 5 college fests with multiple content </li></ul><ul><li>1,10,000 un...
We’ve made users feel In the taste of
Thank you
Upcoming SlideShare
Loading in …5
×

Cadbury 5star@ College Fests

2,072 views

Published on

  • Be the first to comment

  • Be the first to like this

Cadbury 5star@ College Fests

  1. 1. Cadbury 5 Star @ College fests
  2. 2. Activity Brief: Target customers: Participants & Students @ College Fests Duration: Dec – Jan Colleges: IIT Mumbai,IIT Chennai,IIM Ahmedabad,IIM Kolkatta & Seth.G.S.Medical college Target activity: Engage users @ colleges with BluFi and provide various 5 Star contests & engaging content
  3. 3. 5 Star Back drop – Informals Stage
  4. 4. 5 Star Sponsored Activities
  5. 5. Activations such as Banners, Standees, Announcements & demonstrations to educate users to Turn on Bluetooth
  6. 7. 5 Star Branded Event Schedule & Contests Home Page 5 Star Zone Schedule
  7. 8. Schedule Registrations
  8. 9. <ul><li>Contest : Upload your LOST moments </li></ul><ul><ul><ul><li>Participants were requested to capture their LOST moments on their mobile and UPLOAD the photo to BluFi. </li></ul></ul></ul><ul><ul><ul><li>Lucky winners with best photos receive surprise gifts from 5 Star. </li></ul></ul></ul>
  9. 10. Snapshots of Photo Upload Contest ( Mr & Ms LOST):
  10. 12. User generated Content Good number of participation with cool ideas
  11. 13. Users loved the activity
  12. 14. OVER 1000 PHOTOS UPLOADED BY THE USERS
  13. 15. Creating viral effect by uploading these content on Social Media
  14. 17. Invite to Join Orkut & Facebook community
  15. 18. Teaser before sending the TVC to create buzz
  16. 19. 5 Star Contest – Fruit & Nut / Crunchy Mein Kya Kya Hota Hai?
  17. 20. Find the LOST person: <ul><ul><li>Activity Info: </li></ul></ul><ul><ul><ul><li>Users will receive a clue (via BluFi) about a lost person in the event. Clues were in the form of VIDEOS, Animations etc. </li></ul></ul></ul><ul><ul><ul><li>Using the clues when users spot the lost person, they receive surprise gifts from Cadbury! </li></ul></ul></ul>
  18. 21. Personalized messages Based on tweets by users with # saarang Promotions in Twitter
  19. 22. Promotions in facebook.
  20. 23. Promotions in Orkut
  21. 24. Results: <ul><li>Reached around 23,600 people across 5 college fests with multiple content </li></ul><ul><li>1,10,000 unique content downloads </li></ul><ul><li>17 days of engagement, great level of excitement, word of mouth & brand recall for 5 star </li></ul><ul><li>Property to use for other media(such as photos, phone numbers,etc) </li></ul><ul><li>Increase in registrations for official 5star community in various social networking sites </li></ul>
  22. 25. We’ve made users feel In the taste of
  23. 26. Thank you

×