AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients

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Selina Power and Adam Franklin gave thi closing keynote on 6th Dec 2013 via webinar for the American Marketing Association.

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AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients

  1. 1. Building a Web Strategy System to drive traffic, social engagement, conversions & clientsby Selina Power & Adam Franklin @Selina_Power @Franklin_Adam
  2. 2. Part 1:Cracking the Social Media CodeYour key to maximum engagement @Selina_Power
  3. 3. Who is doing it well?
  4. 4. Caption this updates are highly effective Fan content submission. Who is doing it well?
  5. 5. Tell the history of your company through TimelineWho is doing it well?
  6. 6. Set up Google Authorship
  7. 7. Give your Fans and followers a backstage pass
  8. 8. Ask your fans what they want.
  9. 9. Building a Web Strategy System to drive traffic,conversions & clients @Franklin_Adam
  10. 10. Universe 13
  11. 11. 75% information 23% compare 2% ready to take actionNurture with content 14
  12. 12. No risk offers 15
  13. 13. Call to action 16
  14. 14. Low risk offer 17
  15. 15. Track 18
  16. 16. Drill down 19
  17. 17. What’s converting? 20
  18. 18. Lead nurturing 21
  19. 19. Comparison (23%) 22
  20. 20. Calls to action 23
  21. 21. Take action (2%) 24
  22. 22. “Train hard, win easy” Sean Bowes 26
  23. 23. Thank you.Adam.Franklin@BluewireMedia.com.au@Franklin_AdamSelina.Power@BluewireMedia.com.au@Selina_Power Connect
  24. 24. www.bluewiremedia.com.au/ama

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