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Affiliate Marketing Guide For Beginners

Learn all about affiliate marketing and how you can start your own business.

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Affiliate Marketing Guide For Beginners

  1. 1. By Sherry Tingley January 6, 2014
  2. 2.  A marketer publishes a unique, value added website.  A customer visits that site and clicks on an image or text that contains an affiliate link.  The customer is taken to a merchant website where they make a purchase.  A percentage of that sale is shared with the publisher that referred the customer.
  3. 3. Affiliate marketers publish content that attracts traffic. That means they are constantly trying to attract new traffic and they are self employed. Being self employed has enormous benefits, but also has some drawbacks. Being your own boss can be challenging. You have to be self motivated and self directed. You may work for months without seeing a profit. Once you start earning money and learning what increases your sales, your work no longer seems like work.
  4. 4. Do your homework on the demand for your products! Make that landing comfortable by taking it one step at a time.
  5. 5. You did your research. You want to give it a try, but don’t have a divining stick to tell you where the goodies are. Relax. We can show you the way to get started.
  6. 6. You will need computer skills, but you don’t have to be a geek.
  7. 7. 1. This is the single hardest problem people have to make a decision about. Make sure your decision is research based and not just based on what the guy next door says nor what your personal passion says. 2. The EPC figure (or estimated revenue per 100 clicks) is critical in decision making. You don’t want to promote products that are hard to sell. 3. Affiliate networks provide affiliates with EPC’s for every merchant. 4. Filter out your merchants based on EPC, quality Affiliate program managers and what others in their program report. Check AbestWeb. 5. Order a sample product. Does it meet your requirements for delivery and satisfaction?
  8. 8. Art & Photography Automotive Beauty Books & Media Bridal & Wedding Career Consumer Electronics Education Family Fashion Financial Food & Drink Games & Toys Gifts & Flowers Health & Fitness Home & Garden Insurance Internet Legal Marketing Military Music Office Supplies Online Dating Real Estate Recreation & Leisure Sports Telecommunications Travel
  9. 9. Make sure there is a market for your products. Always research the amount of traffic your keywords currently have. Low demand = low sales. The fewer places a person can buy your product offline, the better chance you have of selling it. Passion about your particular topic will help give you incentive to continually improve your site. Having expertise in your niche will go a long way towards increasing your revenue.
  10. 10. Look at their EPC figures and their reversal rates (rates of returned items)
  11. 11. Before an affiliate network allows you to join their networks, you must have a website of some kind. Networks decide if they want to work with you. If they don’t, you are out of luck. Spend some time developing some type of website that will show your creative and your added value.
  12. 12. In order to become an affiliate of a network, you need to fill out an application which will generally include the web address of the site you want to promote. Make your chances of being accepted better by spending some time on your site to make it unique and compelling.
  13. 13. Shareasale Commission Junction Amazon LinkShare Avantlink There are many networks not listed. These are just some you may want to start with.
  14. 14. An affiliate network is an organization that has done much of the hard work for you. They have already established relationships with thousands of merchants. They will provide you with all the data you need to display products, advertise specials and sell merchant’s products. They are also responsible for tracking each and every sale that originates from your website. You can check on your sales at any time of the day. Recording the sale can take a few minutes up to several hours. You will be able to see exactly how much you made on each sale, how many clicks originated from your site and you can also track the keywords people used to get to your site if you have additional scripting done for you.
  15. 15. Provide Links & Tracking Provide Datafeeds Pay You Monthly
  16. 16. All three work together to create a sale. Develop good relationships with everyone in this cycle.
  17. 17. Advertisers - In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. Publishers - A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creatives – in the form of links, banner or text ads or even unique phone numbers, that the publisher incorporates into their website. Customers - The final component that completes the affiliate relationship circle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
  18. 18. Publisher (Affiliate) Affiliate Manager Affiliate Manager
  19. 19. This is a typical affiliate URL: tID=498892779 You will be provided this type of information from your Affiliate Networks. You will need to replace the words YOURUSERID with your affiliate number in order to get credit for the referral.
  20. 20. Don’t forget to insert YOURUSERI D# This is my blog post sentence where you can discuss how you use or recommend the <a href=“ productID=498892779”>product</a> you want to promote. You won’t get very far in affiliate marketing without knowing the basic html needed to create a text link and an image link.
  21. 21. If you run a Wordpress website, it is very easy to create links on your right side bar. You just need a text widget to hold your html. You’ll find the widget on the left side of your WordPress dashboard in a fly-out menu under appearance.
  22. 22. My Awesome Product <a href=“ m/mpr.cfm?merchantID=40567&use rID=YOURUSERID&productID =498892779”> <img src= height=“150” width=“75”</a> This will link an image.
  23. 23. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. PPC – Pay Per Click EPC – Average Earnings Per 100 Clicks CTR – Click Through Rate CR – Conversion Rate 3 Month EPC 7 Day EPC Performance Incentive – Company Bonus Network Earnings FTP – File Transfer Protocol CPA – Cost Per Action OPM – Outsourced Program Managers APM – Affiliate Program Managers People get confused with all the different terms they hear about affiliate marketing. These are a few of the common terms and their definitions.
  24. 24. Some affiliate networks reward their top performing affiliates with weekend getaways.
  25. 25. One of the best conferences for new affiliate marketers is Affiliate Summit, hosted by Shawn Collins & Missy Ward. Held twice a year, once in January and once back East, attendees (5,000+) enjoy education, networking and parties. A great way to learn to start or improve your business.
  26. 26. 01/12-01/14 – Affiliate Summit West (Las Vegas, NV, USA) 01/15 – ClickBank Exchange (Las Vegas, NV, USA) 01/29-01/30 – LinkShare Symposium West (San Francisco, CA, USA) 02/06-02/09 – London Affiliate Conference (London, UK) 02/21 – CPA Day (Kiev, Ukraine) 02/25-02/26 – Affiliate TactixX (Munich, Germany) TBA – LinkShare Symposium Japan (Tokyo, Japan) 03/18 – Affiliate Management Workshop (San Francisco, CA, USA) 03/19-03/20 – Affiliate Management Days (San Francisco, CA, USA) [Early Bird ends Jan 24 | combine with this coupon to save over $700.00] 03/25-03/26 – LeadsCon Las Vegas (Las Vegas, NV, USA) TBA – LinkShare Symposium UK (London, UK) Affiliates generally benefit from networking with other professionals. You’ll find people with a big variety of skill levels when you attend conferences. Classes teach you all the skills you need to become competent.
  27. 27. 04/29 – Performance Marketing Awards (London, UK) 05/13-05/14 – Affiliate Management Days (London, UK) 05/22 – Affiliate Dag 2014 (Amsterdam, the Netherlands) 05/29-05/31 – Afiliados Brasil (São Paulo, Brazil) 06/24-06/25 – Performance Marketing Insights Europe (Berlin, Germany) 06/24-06/27 – Amsterdam Affiliate Conference (Amsterdam, the Netherlands) TBA – LinkShare Symposium East (New York, NY, USA) TBA – Affiliate Marketing Master Class (Athens, Greece) 08/03-08/05 – AvantExpo 2014 (Park City, UT, USA) TBA – LeadsCon East (New York, NY, USA) 08/10-08/12 – Affiliate Summit East (New York, NY, USA) TBA – LinkShare Symposium Australia (Sydney, Australia) TBA – Commission Junction University (Santa Barbara, CA, USA) 10/03-10/04 – Russian Affiliate Congress & Expo (Moscow, Russia) TBA – Russian Affiliate Days (Moscow, Russia) TBA – Barcelona Affiliate Conference (Barcelona, Spain) TBA – China International Affiliate Conference (Tianjin, China)
  28. 28. TBA – LeadConf (Moscow, Russia) TBA – Performance Marketing Insights London (London, UK) TBA – Performance Marketing Day (Madrid, Spain) TBA – Affiliate Konference (Prague, Czech Republic) TBA – LinkShare Symposium Canada (Toronto, Canada) TBA – Performance Marketing Day (Barcelona, Spain) Special thanks to Gen Prussakov of for compiling this comprehensive list.
  29. 29. Serial Entrepreneur & Affiliate Marketer- Author of - “Nothing's Changed But My Change: The ShoeMoney Story” Named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.
  30. 30. – Overflowing with blogging advice and author of: Make Money Online: Roadmap of a Dot Com Mogul
  31. 31. Author of: Blogging Tips: Confessions of a Six Figure Blogger
  32. 32. The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate. Tribes Seth Godin Author of fifteen international bestselling books
  33. 33. Retail me not is an affiliate site offering easy selection of coupons and received national attention at CNN, Fox News, Tech Crunch and U.S.A. Today. Affiliate links are programmed into each coupon.
  34. 34. One successful group of writers brings you entertainment reviews and videos.
  35. 35. #1 non-corporate-owned movie news site in America.* “I’ve served in the Navy, and have been employed as a door to door salesman, construction worker, car salesman, waiter, mechanical drafter, mechanical designer, system administrator and search engine optimization specialist.” ~ Owner of
  36. 36. New affiliates need to ask themselves some serious questions. If you have some idea about how you can offer uniqueness to the marketplace, you will have a much easier time making money. 1. What are you doing for your customers? 2. Are you saving them time? 3. Are you saving them money? 4. Are you comparing products? 5. Are you providing anything unique?
  37. 37. Good affiliate sites are not a set and forget project. It is the daily work that you do that adds value to your site. Always keep in mind that making your customers’ lives easier will benefit both of you. 1. Is your daily work flow manageable? 2. Are there repetitive jobs that could be automated? 3. Where will you get content ideas? 4. Are you active in Social Sharing sites? 5. Will your business make money without you there?
  38. 38. “Logic will get you from A to B. Imagination will take you everywhere.” ~ Albert Einstein
  39. 39. Affiliate Marketing offers people from all walks of life an opportunity to stand out from the crowd. Owning your own business grants you freedom that you may have never known before. Be prepared to learn new things, meet new people and produce high quality products that will save thousands of people that one precious commodity we all have so little of ~ TIME. Thanks for watching! ©2014 – Sherry Tingley –