Industry Trends 2009


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  • Industry Trends 2009

    1. 1. Industry Trends 2009
    2. 2. Top Users of Promotional Products <ul><li>5.  Construction : building trades, building supplies </li></ul><ul><li>6.  Trade/professional associations, civic clubs </li></ul><ul><li>7.  Real estate : agents, title companies </li></ul><ul><li>8.  Government </li></ul><ul><li>1.  Education : schools, seminars </li></ul><ul><li>2.  Financial : banks, credit unions, stock brokers </li></ul><ul><li>3.  Non profit : charities, churches </li></ul><ul><li>4.  Health care : hospitals, nursing homes, clinics, pharmacies </li></ul>Source: Counselor, January 2009
    3. 3. Most purchased product… <ul><li>APPAREL </li></ul><ul><li>14% of all distributors said more than 3/4 of their total revenues came from sales of apparel. </li></ul><ul><li>35% of distributors said that more than half of their total revenues came from apparel. </li></ul>Source: Counselor, January 2009
    4. 4. Top Apparel Items <ul><li>1. T-shirts </li></ul><ul><li>2. Polo shirts </li></ul><ul><li>3. Caps/headwear </li></ul><ul><li>4. Totes/bags </li></ul>Source: Counselor, January 2009
    5. 5. <ul><li>Top purchasers of apparel: </li></ul><ul><li>Schools/education/univ-ersities </li></ul><ul><li>Associations/Clubs/civic groups </li></ul><ul><li>Health/medical/hospitals </li></ul><ul><li>Manufacturing </li></ul><ul><li>Non-profit </li></ul><ul><li>Top three purposes for promotional apparel sold: </li></ul><ul><li>Company uniforms </li></ul><ul><li>Employee/consumer incentives </li></ul><ul><li>Spiritwear/athletics (cheerleaders, clubs, etc) </li></ul>Source: Counselor, January 2009
    6. 6. Top Purposes for Promotional Apparel Sold Source: Counselor, January 2009
    7. 7. Latest Fashion Trends <ul><li>Au Naturelle </li></ul><ul><ul><li>Trends are returning to classic looks in traditional colors </li></ul></ul><ul><ul><li>Natural elements such as feathers and stones </li></ul></ul><ul><li>Deep V-Necks </li></ul><ul><ul><li>Mainly in men’s fashion </li></ul></ul><ul><ul><li>Can work for school programs or business casual days </li></ul></ul>Source: Counselor , January 2009
    8. 8. More trends… <ul><li>Sustainable Apparel </li></ul><ul><ul><li>Organic fabrics, recycled and reused materials </li></ul></ul><ul><ul><li>Socially and environmentally responsible manufacturing and shipping processes </li></ul></ul><ul><ul><li>Example: Reusable totes </li></ul></ul><ul><li>Gypsy inspired jewelry </li></ul><ul><ul><li>Necklaces, earrings, and stacks of bracelets made of mixed materials </li></ul></ul><ul><ul><li>Bold colors, chunky </li></ul></ul><ul><ul><li>Makes great add-ons to any order </li></ul></ul>Source: Counselor , January 2009
    9. 9. <ul><li>Moisture management apparel </li></ul><ul><ul><li>High performance, technical materials, lighter, brightly colored and multi-colored shirts </li></ul></ul><ul><ul><li>Top quality moisture-management shirts prices are broadening to meet all prices </li></ul></ul>Source: Counselor , January 2009
    10. 10. <ul><ul><ul><li>Bohemian-type </li></ul></ul></ul><ul><ul><ul><ul><li>Pashminas, scarves in fabrics such as cashmere and jersey knit </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More colorful patterns and fringe add to the “boho” look </li></ul></ul></ul></ul><ul><ul><ul><li>Faux leather </li></ul></ul></ul><ul><ul><ul><ul><li>Day-bags made of faux leather </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Good during economic downtime </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Satisfies those who are conscious of animal rights </li></ul></ul></ul></ul>Source: Counselor , January 2009
    11. 11. <ul><li>Blinged-out embellishment </li></ul><ul><ul><li>More shine and sparkle </li></ul></ul><ul><ul><li>Rhinestones, sequins, crystals </li></ul></ul><ul><ul><li>Chains and metal decoration </li></ul></ul><ul><li>Plaid </li></ul><ul><ul><li>Country-inspired checks, plaids </li></ul></ul><ul><ul><li>No bright plaids – colors are more neutral, classy and subdued </li></ul></ul><ul><ul><li>Plaid can be seen in inner linings of items as well </li></ul></ul>Source: Counselor , January 2009
    12. 12. Swimwear <ul><li>Gets clients excited for summer promotions, vacations, and corporate incentive trips </li></ul><ul><li>Custom decoration and embroidery </li></ul><ul><li>Great accessory to match: Flip Flops </li></ul>Source: Stitches, January 2009
    13. 13. Strategies to try… <ul><li>Choose the right color </li></ul><ul><li>Hot colors for 2009… </li></ul><ul><li>Dark purple -> violets -> lilacs </li></ul><ul><li>Turquoise -> steel blues -> </li></ul><ul><li>light aqua </li></ul>Source: Advantages , December 2008
    14. 14. <ul><li>Choose the right decoration </li></ul><ul><li>Different locations of logo - (off-center, on back) </li></ul><ul><li>Use unique embroidery and print instead of the standard </li></ul>Source: Advantages , December 2008
    15. 15. <ul><li>Workout Wear </li></ul><ul><li>More fashionable sports apparel </li></ul><ul><li>Becoming part of a lifestyle </li></ul><ul><li>People are more active </li></ul><ul><li>42.7 million people were </li></ul><ul><li>members of a health club in </li></ul><ul><li>2007, which is </li></ul><ul><li>more than double </li></ul><ul><li>that in 1990 </li></ul>Source: Counselor , November 2008
    16. 16. <ul><li>Accessorize </li></ul><ul><li>Shopping bags </li></ul><ul><ul><li>Can be used in grocery stores and all kinds of shops </li></ul></ul><ul><ul><li>Recession-proof product since it will be constantly reused </li></ul></ul>Source: Advantages , December 2008
    17. 17. <ul><li>American made </li></ul><ul><ul><li>Quality is better </li></ul></ul><ul><ul><li>College students are taking social issues into account </li></ul></ul><ul><ul><li>More variety </li></ul></ul><ul><ul><li>Gives back to the country </li></ul></ul><ul><ul><li>Faster turnaround time </li></ul></ul>Source: Advantages , December 2008
    18. 18. Why Keep Up With the Trends? <ul><li>Most consumers no longer have the money to buy new clothes because of our down economy today </li></ul><ul><li>Consumers are noticing that many of the promotional apparel nowadays are made from the latest fabrics and are in the latest styles and trends . </li></ul><ul><li>Today’s promotional clothing looks very similar to what consumers can find by designers sold in malls or boutiques </li></ul><ul><li>A variety of decorating techniques is used in branding apparel to appeal to audiences </li></ul><ul><li>Therefore… the apparel is more likely to be worn </li></ul><ul><li>“ Promotional items from quality labels are perceived to have durability, the look that the general consumer is comfortable wearing.” </li></ul><ul><ul><li>– Donna Heckler, author, The Truth about Creating Brands People Love </li></ul></ul>Source: Counselor , January 2009
    19. 19. Trends vs. Fads <ul><li>Trends have longer shelf life and are what consumers are interested in, several months from now, and even years from now </li></ul><ul><li>Fads = short-lived and don’t last </li></ul><ul><li>Stay fresh and new with trends- clients are always looking for different products and ideas for promotional products </li></ul>
    20. 20. Reasons to Purchase Apparel <ul><li>Survey says consumers are greatly reducing their spending on clothing because of our economic times. </li></ul><ul><li>Recipients keep wearables much longer than other items. Study says they use these items 5 times a month and kept them on average of 9 months . </li></ul><ul><li>It has a higher perceived value than other promotional gifts since people use it often so it has high visibility. </li></ul><ul><li>During the downtime, high-quality apparel can still be a big seller . T-shirts can always be sold at a low price. </li></ul>Source: Counselor , January 2009
    21. 21. During the recession… <ul><li>33% of companies said they’ll cut back marketing spending </li></ul><ul><li>33% will keep budgets constant with a possible change in the mix </li></ul><ul><li>27% intend to increase marketing spending in 2009 </li></ul><ul><li>Marketers will stick to marketing means with proven ROI </li></ul>Source:
    22. 22. Growth in industries despite recession… <ul><li>Education and health services added 552,000 jobs </li></ul><ul><li>Government added 552,000 jobs </li></ul><ul><li>Leisure and hospitality sector added 186,000 jobs </li></ul>Source: Counselor, November 2008
    23. 23. Be Proactive <ul><li>Public Relations campaigns </li></ul><ul><ul><li>New releases to alert local media </li></ul></ul><ul><li>Newsletters </li></ul><ul><ul><li>Keeps in touch with clients </li></ul></ul><ul><ul><li>Via paper or e-mail </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Updates clients and generates buzz </li></ul></ul><ul><ul><li>Facebook, LinkedIn </li></ul></ul><ul><li>Meet in-person </li></ul><ul><ul><li>Offer design and marketing services if needed </li></ul></ul><ul><ul><li>Help guide clients to find best products for their purposes </li></ul></ul>
    24. 24. Evidence of effectiveness of promotional products <ul><li>Based on a survey conducted by ASI </li></ul><ul><li>Average cost-per-impression of… </li></ul><ul><ul><li>Promotional product $.004 </li></ul></ul><ul><ul><li>Print ad $.033 </li></ul></ul><ul><ul><li>Prime time TV $.019 </li></ul></ul><ul><li>Rate of Recall </li></ul><ul><ul><li>84% of those surveyed remember the advertiser of the promotional product received </li></ul></ul><ul><ul><li>94% remembered the advertising logo and company </li></ul></ul>Source: Counselor, December 2008
    25. 25. <ul><li>Usability and affordability </li></ul><ul><ul><li>More than 70% surveyed felt that bags, pens, T-shirts, desk accessories, glassware, caps and calendars are useful items. </li></ul></ul><ul><ul><li>Bags are used more than 9 times a month </li></ul></ul><ul><ul><ul><li>Receives more than 1,000 impressions per month </li></ul></ul></ul>Source: Counselor, December 2008
    26. 26. <ul><li>Favorable impression </li></ul><ul><ul><li>42% of end buyers had a more favorable impression after receiving an item </li></ul></ul><ul><ul><li>Nearly 1/4 of end users are more likely to do business with the advertiser on the items received </li></ul></ul><ul><ul><li>Where consumers keep items </li></ul></ul>Source: Counselor, December 2008
    27. 27. Pharmaceutical Market <ul><li>New ban prohibiting non-education gift items </li></ul><ul><li>This means no more branded pens, mugs, notepads, etc. </li></ul><ul><li>Only educational models allowed such as kits, models, etc. to help explain the medicine/treatment </li></ul><ul><li>Ideas: distribute patient diaries to monitor treatment, or wall calendars with 12 months of case studies or guidelines, product information, etc. </li></ul>Source: Advantages , November 2008