BlueVia Business Models Developer Guide

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A detailed guide to the various business models on offer from BlueVia, the global developer platform from Telefonica that helps developers take apps, web services and ideas to market.

Visit www.bluevia.com for more information

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BlueVia Business Models Developer Guide

  1. 1. Business ModelsVersion 1 December 2010 A global initiative of Delivered by
  2. 2. 1. Introduction1.1 Objectives of this documentBlueVia offers a selection of ground breaking, risk free and revenuegenerating business models for you to choose from. The great thing aboutthese business models is you don’t have to pay for a thing!Movistar or O2 bill the end user on your behalf, then share back the moneyyou’re owed. It couldn’t be simpler and not a penny leaves your account.This document will explain the details of each of our business models.
  3. 3. 2. Available business models2.1.1 Available revenue streamsIt is possible for you to create new revenue streams in simple and risk freeways using the following BlueVia features:• Using the BlueVia SMS MO API• Using the BlueVia SMS MT API• Using the BlueVia Advertising API• Selling your application via a Movistar or O2 App Store• Incorporating a subscription business model to your service2.1.2 API business modelsThe following business models are available for the BlueVia API’s.2.1.2.1 SMS MOYou can configure your application to receive inbound text messages from end users. These are referred to as mobile originated (MO)SMS messages.To enable this business model, BlueVia provides one short number percountry and you can choose a free application keyword to ensure inboundmessages are correctly routed to your application. Country Short number O2 UK 5480605 Movistar Argentina 6780 Movistar Mexico 4040Example: For an O2 UK service: 5480605 weather report. Keywords are non case sensitive with a maximum length of 25 characters. There are no limitations on the number of keywords you can have but ofcourse each keyword needs to be unique.The BlueVia portal will automatically check your choice of keyword atpoint of submission.
  4. 4. 2.1.2.1 SMS MO (continued)BlueVia tracks all messages sent to your keyword and shares 20% of theend user price of the inbound text message back with you. End user SMS MO price Currency Country Revenue share 0.10 GBP UK 20% 1.00 Peso Argentina 20% 1.09 Peso Mexico 20%The SMS MO price is shown in the local currency and includes local tax. For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com. HINT: The end user has to be a mobile customer of the applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use free SMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all SMS MO messages received by your application qualifies for revenue share payment.Testing SMS CreditsTo enable you and your customers to experiment and test your applicationfree of charge BlueVia offers a quota of free SMS MO messages: Country SMS MO Credits p/month O2 UK 300 Movistar Argentina 200 Movistar Mexico 50To activate these free monthly quotas simply enter your mobile numberinto BlueVia.com > My Account > Account settings
  5. 5. 2.1.2.2 SMS MTYou can configure your application to send outbound text messages to end users. These are referred to as mobile terminated (MT) SMS messages.To enable this business model, your end user must authorise yourapplication via BlueVia Connect. This will provide your application with atoken, enabling you to deliver SMS MT messages to that end user. HINT: For more information on BlueVia Connect and API authentication please visit BlueVia.com.The beauty of this API is that once your application has been authorised by the end user your application can send SMS to the end user without any manual intervention. For example, a goal alert.When combined with the subscription payment business model, thisbecomes a very powerful opportunity. Country SMS MT Limit p/ month p/ application Maximum charge p/ month p/user O2 UK <To be confirmed> 20GBP <TBC>Due to the potential for malicious use of this API, BlueVia has an inbuilt Movistar Argentina <To be confirmed> 500 Pesos<TBC>protection mechanism; there Movistar Mexico <To be confirmed> is a monthly a cap on the total amount an end 862 Pesos<TBC>user can be charged per month to protect the customer experience (pleasesee below). Country Maximum charge p/ month p/user O2 UK 20 GBP Movistar Argentina 500 Pesos Movistar Mexico 862 PesosEach of the SMS MT messages that are delivered to end users by your application qualifies for revenue share: End user SMS MT price Currency Country Revenue share 0.10 GBP UK 10% 1.00 Peso Argentina 10% 1.09 Peso Mexico 10%
  6. 6. 2.1.2.2 SMS MT (continued)The SMS MT price is shown in the local currency and including local tax. For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com. HINT: The end user has to be a mobile customer of the applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use any free SMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all SMS MT messages sent by your application qualifies for revenue share payment.Testing SMS CreditsTo enable you and your customers to experiment and test your applicationfree of charge BlueVia offers a quota of free SMS MT messages (please see below). Country SMS MO Credits p/month O2 UK 300 Movistar Argentina 200 Movistar Mexico 50To activate these free monthly quotas simply enter your mobile number inBlueVia.com > My Account > Account settings.2.1.2.3 AdvertisingThe advertising API allows you to incorporate graphical and / or text based advertising into your application to generate a revenue stream.You will receive 50% of the net advertising revenue received by Movistar and O2.
  7. 7. 2.1.3 App store salesBlueVia offers a frictionless path to publish your application into theMovistar Argentina and Movistar Spain App Stores, enabling you to sell direct to millions of our customers. As part of the “Launch to store” process on BlueVia.com you will be prompted to select a retail pricepoint for your application.The available price points are: Price point Currency Country Revenue share Free Euro, Peso Spain, Argentina n/a 0.49 Euro Spain 70% 0.99 Euro Spain 70% 1.99 Euro Spain 70% 2.99 Euro Spain 70% 3.99 Euro Spain 70% 1.00 Peso Argentina 70% 2.00 Peso Argentina 70% 3.00 Peso Argentina 70% 4.00 Peso Argentina 70% 5.00 Peso Argentina 70% 7.00 Peso Argentina 70% 9.00 Peso Argentina 70% 11.00 Peso Argentina 70%The price points are shown in the local currency including local tax.For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com.
  8. 8. 2.1.4 Subscription business modelYou are able to select a subscription model for your application. To activatethe subscription your end user must authorise your application via BlueViaConnect. This will provide your application with a token, enabling youto charge the end user. Auto renewing subscriptions are not currently supported. At the end of the defined subscription period, the end user will need to repeat the authorisation process to setup a new subscription. HINT: For more information on BlueVia Connect and API authentication please visit BlueVia.com. HINT: The subscription fee does not cover any additional BlueVia API charges that may be associated with your application.You can configure your subscription business model when you request a “commercial key”. You will be guided through this process via BlueVia.com. HINT: You can modify your business models at anytime via the “Your API Keys” section of “My Account”.
  9. 9. 2.1.4 Subscription business model (continued)You can choose from the following variables – combine the billingfrequency with the subscription price point: Subscription billing frequency Countries Every week Argentina, Mexico, UK Every 2 weeks Argentina, Mexico, UK Every 4 weeks Argentina, Mexico, UKSubscription price point Price point Currency Country Revenue share 0.06 GBP UK 70% 0.10 GBP UK 70% 0.15 GBP UK 70% 0.20 GBP UK 70% 0.25 GBP UK 70% 0.30 GBP UK 70% 0.40 GBP UK 70% 0.50 GBP UK 70% 0.75 GBP UK 70% 0.99 GBP UK 70% 1.00 GBP UK 70% 1.20 GBP UK 70% 1.29 GBP UK 70% 1.50 GBP UK 70% 2.50 GBP UK 70% 3.00 GBP UK 70% 3.50 GBP UK 70% 4.00 GBP UK 70% 4.50 GBP UK 70% 10.00 Peso Mexico 70% 15.00 Peso Mexico 70% 35.00 Peso Mexico 70% 50.00 Peso Mexico 70% 6.26 Peso Argentina 70% 12.52 Peso Argentina 70%The price points are shown in the local currency including local tax.For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com.
  10. 10. 3. RoadmapWe hope you will be able to use your creativity putting these initialbusiness models to good use and generating new revenue streamsfor yourself.Of course we don’t stop here. We will be adding to the existing businessmodels and releasing new models on an ongoing basis. Follow our blogblog.bluevia.com and our Twitter @bluevia for regular news.If you have any questions on the business models please check out theFAQ’s on BlueVia.com or contact support@bluevia.com, and of course ifthere is something you would like to see adopted in the business models,please don’t hesitate to contact us.

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