Business ModelsVersion 1.3 – May 2011                         A global initiative of                                     D...
1. Introduction1.1     Objectives of this documentBlueVia offers a selection of ground breaking, risk free and revenuegene...
2. Available business models2.1     Available revenue streamsIt is possible for you to create new revenue streams in simpl...
2.2   Country Availability       Features              SMS              SEND              API              SMS            ...
2.3          SMS business modelsThe	following	business	models	are	available	for	the	BlueVia	API’s.2.3.1        SMS MOYou	c...
2.3.1      SMS MO (continued)BlueVia tracks all messages sent to your keyword and shares 20% of theend user price of the i...
2.3.2        SMS MTYou	can	configure	your	application	to	send	outbound	text	messages	to	end	users.	These	are	referred	to	a...
2.3.2       SMS MT (continued)The	SMS	MT	price	is	shown	in	the	local	currency	and	including	local	tax.	For	more	informatio...
2.4          MMS business models2.4.1        MMS MOYou	can	configure	your	application	to	receive	inbound	MMS	messages	from...
End user SMS MO price   Currency     Country            Revenue share 0.10                    GBP          UK             ...
2.4.2      MMS MTYou	can	configure	your	application	to	send	outbound	MMS	messages	to	end	users.	These	are	referred	to	as	m...
2.4.2        MMS MT (continued)The	MMS	MT	price	is	shown	in	the	local	currency	and	including	local	tax.	For	more	informati...
2.5          AdvertisingThe	advertising	API	allows	you	to	incorporate	graphical	and	/	or	text	based advertising into your ...
2.7     Subscription business modelYou are able to select a subscription model for your application. To activatethe subscr...
6.26                           Peso                          Argentina   70% 12.52                          Peso          ...
3. RoadmapWe hope you will be able to use your creativity putting these initialbusiness models to good use and generating ...
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BlueVia Business Models

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BlueVia Business Models

  1. 1. Business ModelsVersion 1.3 – May 2011 A global initiative of Delivered by
  2. 2. 1. Introduction1.1 Objectives of this documentBlueVia offers a selection of ground breaking, risk free and revenuegenerating business models for you to choose from. The great thing aboutthese business models is you don’t have to pay for a thing!Movistar or O2 bill the end user on your behalf, then share back the moneyyou’re owed. It couldn’t be simpler and not a penny leaves your account.This document will explain the details of each of our business models.
  3. 3. 2. Available business models2.1 Available revenue streamsIt is possible for you to create new revenue streams in simple and risk freeways using the following BlueVia features:• Using the BlueVia SMS MO API• Using the BlueVia SMS MT API• Using the BlueVia MMS MO API• Using the BlueVia MMS MT API• Using the BlueVia Advertising API• Selling your application via a Movistar or O2 App Store• Incorporating a subscription business model to your service
  4. 4. 2.2 Country Availability Features SMS SEND API SMS RECEIVE API MMS SEND API MMS RECEIVE API Advertising API User Context API Location API Publish to App Store Business Models 10% SMS SEND 20% SMS RECEIVE 10% MMS SEND 20% MMS RECEIVE 50% Advertising 70% Subscription 70% App Sales Please note the following restrictions: Movistar Columbia and Spain offer trial access to their API’s without a revenue share business model. This is to allow developers to experiment with the API’s and be ready for the full commerical launch in those regions.
  5. 5. 2.3 SMS business modelsThe following business models are available for the BlueVia API’s.2.3.1 SMS MOYou can configure your application to receive inbound text messages from end users. These are referred to as mobile originated (MO)SMS messages.To enable this business model, BlueVia provides one short number percountry and you can choose a free application keyword to ensure inboundmessages are correctly routed to your application. Country Short number O2 UK 5480605 Movistar Spain 217040 Movistar Argentina 6780 Movistar Chile 98765 Movistar Colombia 2505 Movistar Mexico 4040Example: For an O2 UK service: 5480605 weather. Keywords are non case sensitive with a maximum length of 25 characters. There are no limitations on the number of keywords you can have but ofcourse each keyword needs to be unique.The BlueVia portal will automatically check your choice of keyword atpoint of submission.
  6. 6. 2.3.1 SMS MO (continued)BlueVia tracks all messages sent to your keyword and shares 20% of theend user price of the inbound text message back with you. End user SMS MO price Currency Country Revenue share 0.10 GBP UK 20% 0.18 Euro Spain Coming soon 1.00 Peso Argentina 20% 60 Peso Chile 20% 198 Peso Colombia Coming soon 1.09 Peso Mexico 20%The SMS MO price is shown in the local currency and includes local tax. End user MMS MO price Currency Country Revenue shareFor more information on taxation read the BlueVia guide to Payments, Tax 0.20 GBP UK 20%and Invoices available from BlueVia.com. 1.18 Euro Spain Coming soon 1.88 Peso Argentina 20% 100 Peso Chile 20% 680 HINT: The end user has to be aColombia customer of the soon Peso mobile Coming applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use free SMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all SMS MO messages received by End user MMS MO price Currency Country Revenue share your application qualifies for revenue share payment. 0.20 GBP UK 20% 1.88 Peso Argentina 20% — Peso Mexico 20% 100 Peso Chile 20% 580 Peso Colombia 20%
  7. 7. 2.3.2 SMS MTYou can configure your application to send outbound text messages to end users. These are referred to as mobile terminated (MT) SMS messages.To enable this business model, your end user must authorise yourapplication via BlueVia Connect. This will provide your application with atoken, enabling you to deliver SMS MT messages to that end user. HINT: For more information on BlueVia Connect and API authentication please visit BlueVia.com.The beauty of this API is that once your application has been authorised by the end user your application can send SMS to the end user without any manual intervention. For example, applicationalert. Maximum charge p/ month p/user Country SMS MT Limit p/ month p/ a goal O2 UK <To be confirmed> 20GBP <TBC>Due to the potential for malicious use of this API, BlueVia has an inbuilt Movistar Argentina <To be confirmed> 500 Pesos<TBC>protection mechanism;confirmed>is a monthly a cap on the total amount an end Movistar Mexico <To be there 862 Pesos<TBC>user can be charged per month to protect the customer experience (pleasesee below). Country Maximum charge p/ month p/user O2 UK 20 GBP Movistar Spain 60 Euro Movistar Argentina 500 Pesos Movistar Chile 10,000 Pesos Movistar Colombia None Movistar Mexico 862 PesosEach of the SMS MT messages that are delivered to end users by your application qualifies for revenue share: End user SMS MT price O2 UK Currency Country Revenue share 0.10 GBP UK 10% 0.18 Euro Spain Coming soon 1.00 Peso Argentina 10% 150 Peso Chile 10% 198 Peso Colombia Coming soon 1.09 Peso Mexico 10% End user MMS MT price O2 UK Currency Country Revenue share 0.20 GBP UK 10% 1.18 Euro Spain Coming soon 1.88 Peso Argentina 10% 150 Peso Chile 10%
  8. 8. 2.3.2 SMS MT (continued)The SMS MT price is shown in the local currency and including local tax. For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com. HINT: The end user has to be a mobile customer of the applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use any free SMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all SMS MT messages sent by your application qualifies for revenue share payment.2.3.3 Testing SMS CreditsTo enable you and your customers to experiment and test your applicationfree of charge BlueVia offers a quota of free SMS MO/MT messages (please see below).Country SMS MO/MT Credits p/monthO2 UK 300Movistar Spain 50Movistar Argentina 200Movistar Chile 50Movistar Colombia 50Movistar Mexico 50 Country MMS MO/MT Credits p/monthTo activate these free monthly quotas simply enter your mobile number in O2 UK 50BlueVia.com > My Account > Account settings.Movistar Spain 50Movistar Argentina 50Movistar Chile 50Movistar Colombia 50Movistar Mexico N/A
  9. 9. 2.4 MMS business models2.4.1 MMS MOYou can configure your application to receive inbound MMS messages from end users. These are referred to as mobile originated (MO)MMS messages.To enable this business model, BlueVia provides one short number percountry and you can choose a free application keyword to ensure inboundmessages are correctly routed to your application. Country Short number O2 UK 5480605 Movistar Spain 217040 Movistar Argentina 6780 Movistar Chile 98765 Movistar Colombia 2505 Movistar Mexico 4040Example: For an O2 UK service: 5480605 Band, where a user submits a photo of a band via MMS. Keywords are non case sensitive with a maximum length of 25 characters. There are no limitations on the number of keywords you can have but ofcourse each keyword needs to be unique.The BlueVia portal will automatically check your choice of keyword atpoint of submission.
  10. 10. End user SMS MO price Currency Country Revenue share 0.10 GBP UK 20% 0.18 Euro Spain Coming soon 1.00 Peso Argentina 20%2.4.1 MMS MO (continued) 60 Peso Chile 20% 198 Peso Colombia Coming soonBlueVia tracks all messages sent to your keyword and shares 20% of the 1.09 Peso Mexico 20%end user price of the inbound text message back with you. End user MMS MO price Currency Country Revenue share 0.20 GBP UK 20% 1.18 Euro Spain Coming soon 1.88 Peso Argentina 20% 100 Peso Chile 20% 680 Peso Colombia Coming soonThe MMS MO price is shown in the local currency and includes local tax. End user MMS MO price Currency Country Revenue shareFor more information on taxation read the BlueVia guide to Payments, Tax 0.20 GBP UK 20%and Invoices available from BlueVia.com. 1.88 Peso Argentina 20% — Peso Mexico 20% 100 Peso HINT: The end user has to be aChile 20% mobile customer of the 580 Peso Colombia 20% applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use free MMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all MMS MO messages received by your application qualifies for revenue share payment.
  11. 11. 2.4.2 MMS MTYou can configure your application to send outbound MMS messages to end users. These are referred to as mobile terminated (MT) MMS messages.To enable this business model, your end user must authorise yourapplication via BlueVia Connect. This will provide your application with atoken, enabling you to deliver MMS MT messages to that end user. HINT: For more information on BlueVia Connect and API authentication please visit BlueVia.com.The beauty of this API is that once your application has been authorised by the end user your application can send MMS to the end user without any Country SMS MT Limit p/ month p/ application Maximum charge p/ month p/usermanual intervention. For example, a daily weather map picture. O2 UK <To be confirmed> 20GBP <TBC>Due to the potential for malicious use of this API, BlueVia has an inbuilt Movistar Argentina <To be confirmed> 500 Pesos<TBC>protection mechanism;confirmed>is a monthly a cap on the total amount an end Movistar Mexico <To be there 862 Pesos<TBC>user can be charged per month to protect the customer experience (pleasesee below). Country Maximum charge p/ month p/user O2 UK 20 GBP Movistar Spain 60 Euro End user SMS MT price O2 UK Currency Country Revenue share Movistar Argentina 500 Pesos 0.10 GBP UK 10% Movistar Chile 10,000 Pesos 0.18 Euro Spain Coming soon Movistar Colombia None 1.00 Peso Argentina 10% Movistar Mexico 862 Pesos 150 Peso Chile 10% 198 Peso Colombia Coming soonEach of the MMS MT messages that are delivered to end users by your 1.09 Peso Mexico 10%application qualifies for revenue share: End user MMS MT price O2 UK Currency Country Revenue share 0.20 GBP UK 10% 1.18 Euro Spain Coming soon 1.88 Peso Argentina 10% 150 Peso Chile 10% 680 Peso Colombia Coming soon End user MMS MT price O2 UK Currency Country Revenue share 0.20 GBP UK 10% 1.88 Peso Argentina 10% — Peso Mexico 10% 100 Peso Chile 10%
  12. 12. 2.4.2 MMS MT (continued)The MMS MT price is shown in the local currency and including local tax. For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com. HINT: The end user has to be a mobile customer of the applicable Movistar or O2 operator to enable us to collect the revenue and share it with you. We have ensured that end users cannot use any free MMS they may receive as part of their monthly tariff for BlueVia applications, ensuring all MMS MT messages sent by your application qualifies for revenue share payment. Country SMS MO/MT Credits p/month O2 UK 3002.4.3 Spain Movistar Testing MMS Credits 50 Movistar Argentina 200To enable you and your customers to experiment and test your application Movistar Chile 50 Movistar Colombia 50free of charge BlueVia offers a quota of free MMS MO/MT messages Movistar Mexico 50(please see below). Country MMS MO/MT Credits p/month O2 UK 50 Movistar Spain 50 Movistar Argentina 50 Movistar Chile 50 Movistar Colombia 50 Movistar Mexico N/ATo activate these free monthly quotas simply enter your mobile number inBlueVia.com > My Account > Account settings.
  13. 13. 2.5 AdvertisingThe advertising API allows you to incorporate graphical and / or text based advertising into your application to generate a revenue stream.You will receive 50% of the net advertising revenue received by Movistar and O2.2.6 App store salesBlueVia offers a frictionless path to publish your application into theavailable App Stores within the Telefonica group, enabling you to sell direct to millions of our customers. As part of the ‘Launch to store’ process on BlueVia.com you will be prompted to select a retail pricepoint for your application.The available price points are: Country Price point Currency Revenue share Germany 0.49, 0.99, 1.99, 2.99, 4.99, Euro 70% 9.99, 19.99 Spain 0.58, 2.35, 2.94, 3.53, 4.71 Euro 70% Argentina 1.00, 2.00, 3.00, 4.00, 5.00, Peso 70% 7.00, 9.00, 11.00The price points are shown in the local currency including local tax.For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com.
  14. 14. 2.7 Subscription business modelYou are able to select a subscription model for your application. To activatethe subscription your end user must authorise your application via BlueViaConnect. This will provide your application with a token, enabling youto charge the end user. Auto renewing subscriptions are not currently supported. At the end of the defined subscription period, the end user will need to repeat the authorisation process to setup a new subscription. HINT: For more information on BlueVia Connect and API authentication please visit BlueVia.com. HINT: The subscription fee does not cover any additional BlueVia API charges that may be associated with your application.You can configure your subscription business model when you request a “commercial key”. You will be guided through this process via BlueVia.com. HINT: You can modify your business models at anytime via the “Your API Keys” section of “My Account”.
  15. 15. 6.26 Peso Argentina 70% 12.52 Peso Argentina 70% Peso Chile 70% Peso Colombia 70% 10.00 Peso Mexico 70% 15.00 Peso Mexico 70%2.7 35.00 Subscription business model (continued) Peso Mexico 70% 50.00 Peso Mexico 70%You can choose from the following variables – combine the billingfrequency with the subscription price point: Country Price points Currency Revenue share Germany 0.29, 0.49, 0.99, 1.29, 1.49, Euro 70% Subscription billing frequency Countries 1.99, 2.49, 2.99, 3.49, 3.99, Every week Argentina 4.49, 4.99 Every 2 weeks Argentina Spain 0.12, 0.18, 0.35, 0.59, 0.89 Euro 70% Every 4 weeks Argentina 1.18, 1.48, 1.77, 2.36, 3.54 Argentina 6.26,12.52 Peso 70%Subscription price point Country Price points Currency Revenue share Argentina 6.26,12.52 Peso 70%The price points are shown in the local currency including local tax.For more information on taxation read the BlueVia guide to Payments, Tax and Invoices available from BlueVia.com.
  16. 16. 3. RoadmapWe hope you will be able to use your creativity putting these initialbusiness models to good use and generating new revenue streamsfor yourself.Of course we don’t stop here. We will be adding to the existing businessmodels and releasing new models on an ongoing basis. Follow our blogblog.bluevia.com and our Twitter @bluevia for regular news.If you have any questions on the business models please check out theFAQ’s on BlueVia.com or contact support@bluevia.com, and of course ifthere is something you would like to see adopted in the business models,please don’t hesitate to contact us.

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