Always on Message BlueVia Presentation


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Presentation from Always On Message, a leading UK development house, about their experiences working with BlueVia. Warts and all.

Delivered at The Planet Of The Apps conference, part of London Mobile Week -​

Watch the video recording of the presentation here:

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  • UK Population approx 66 million, O2 customer base in Brazil alone 62 million O2 in LATAM 143 million Telefonica worldwide 280 million
  • UK Population approx 66 million, O2 customer base in Brazil alone 62 million O2 in LATAM 143 million Telefonica worldwide 280 million
  • Always on Message BlueVia Presentation

    1. 1. BlueVia <ul><li>MNO + developers = :) </li></ul>
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>The challenges within mobile </li></ul><ul><li>Metrics </li></ul><ul><li>First impressions of BlueVia </li></ul><ul><li>Conceptualising on a larger scale </li></ul><ul><li>AoM / BlueVia initiatives to date </li></ul>
    3. 3. About Me <ul><li>Involved in disruptive technology since 1995 </li></ul><ul><li>Working on the web since day one </li></ul><ul><li>Founded one of the first web agencies in MENA </li></ul><ul><li>Bought a 1st gen iPhone and went into mobile </li></ul>
    4. 4. About AlwaysOnMessage <ul><li>Dedicated App agency, founded in 2009 </li></ul><ul><li>Working with brands, content owners & MOP </li></ul><ul><li>Recently named as a mobile Titan and top mobile innovator </li></ul>
    5. 5. The challenges within mobile <ul><li>Budget requires more than “the next big thing” </li></ul><ul><li>Mobile is not a small website </li></ul><ul><li>Segmented market, native or HTML 5? </li></ul><ul><li>Distribution / app store experience </li></ul><ul><li>Current thinking is largely Western centric </li></ul>
    6. 6. Interesting metrics <ul><li>5.3 billion mobile subscribers worldwide </li></ul><ul><li>6.9 trillion SMS messages sent in 2010 </li></ul><ul><li>Mobile messaging market now worth $200 billion </li></ul><ul><li>A2P messaging to be worth $70 billion by 2015 </li></ul><ul><li>These numbers require significant investment in infrastructure </li></ul>
    7. 7. First Impressions of BlueVia <ul><li>Out of the box infrastructure </li></ul><ul><li>Recognises the new mobile economy </li></ul><ul><li>Culturally aligned to support & understand developers </li></ul><ul><li>A credible and reliable revenue stream </li></ul><ul><li>An international offering, not limited to USA / Europe </li></ul>
    8. 8. Conceptualising on a larger scale <ul><li>Think global </li></ul><ul><li>Think original </li></ul><ul><li>Think single use </li></ul><ul><li>Think low cost, high frequency </li></ul><ul><li>Think platform </li></ul>
    9. 9. AoM / BlueVia initiatives <ul><li>Smart Features for Feature Phones </li></ul><ul><li>GroupText </li></ul>
    10. 10. Smart Features for Feature Phones <ul><li>V1: access to tools such as: </li></ul><ul><ul><li>weather </li></ul></ul><ul><ul><li>currency conversion </li></ul></ul><ul><ul><li>horoscopes </li></ul></ul><ul><ul><li>translation </li></ul></ul><ul><li>Achieved via feature phones, not smartphone centric </li></ul><ul><li>No upfront cost (paid via SMS charge) </li></ul>
    11. 11. User Journey <ul><li>User registers via web and authorises app </li></ul><ul><li>User presented shortcodes for their country </li></ul><ul><li>User accesses information via SMS </li></ul>
    12. 12. Ongoing cost to AoM <ul><li>Development time: 4 weeks </li></ul><ul><li>Design: 2 weeks </li></ul><ul><li>Infrastructure: n/a </li></ul><ul><li>Data: n/a </li></ul><ul><li>Distribution: n/a </li></ul>
    13. 13. SFFP Screenshots
    14. 14. GroupText <ul><li>Allows a user to SMS a group vs individuals </li></ul><ul><li>Save group for easy access </li></ul><ul><li>SMS from sim and non sim card devices </li></ul><ul><li>Currently Android based, web and mobile web being launched </li></ul>
    15. 15. Ongoing cost to AoM <ul><li>Development time: 2 weeks </li></ul><ul><li>Design: 1 week </li></ul><ul><li>Infrastructure: n/a </li></ul><ul><li>Data: n/a </li></ul><ul><li>Distribution: n/a </li></ul>
    16. 16. GroupText Screenshots
    17. 17. Thank you for your time <ul><li>Peter Swain, CEO, AlwaysOnMessage </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>