The Mobile Marketing Race is On!

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The Mobile Marketing Race is On, 5 Ways to Ensure You Don't Get Left Behind!

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The Mobile Marketing Race is On!

  1. 1. The Mobile Marketing Race is On! 5 ways to ensure you don’t get left behind.Prepared by Steffan Berelowitz, Conductor and CEO, BlueTrain MobilePhone: (888) 595-BLUEE-mail: steffan@bluetrainmobile.comTwitter: @steffanb @bluetrainmobile
  2. 2. 1 Is there a Bluetrain??! 2 Mobile: Opportunities and Perils 3 How-Tos & Best Practices 4 What YOU can do now, don’t get left behind! 2
  3. 3. You can relax – no worries.3 3
  4. 4. Marketers not focused on mobile 4
  5. 5. Actually, your competitors are chasing your tails! 5
  6. 6. Oops, your customers are racing onto mobile 6
  7. 7. And the year of mobile is… 7
  8. 8. 8 9 10 97 out of mobile searchers have USA smartphone users million 42% USA smartphone users taken action as a result (Source: comScore 2012 Mobile Future in Focus) (Source: comScore 2012 Mobile Future in Focus) of a smartphone search. (Source: Google) 8
  9. 9. 1 Is there a Bluetrain??! 9
  10. 10. 10
  11. 11. 2 Mobile: Opportunities and Perils 12
  12. 12. A tidal shift… 13
  13. 13. Marketing technology innovations 1450 Printing press leads to flyers and brochures14 1730’s Magazines 1836 Newspaper advertisements 1864 Telegraph 1867 Billboard rental 1922 Radio advertising 1941 TV advertising 1980’s Database marketing 1984 Guerrilla marketing 1985 Desktop publishing democratizes print-advertising 1990’s CRM 1995 WWW Web marketing 1996 Identification of viral marketing 2000’s Search marketing 2004-6 Social Media Marketing: Facebook, Twitter 2010: Mobile marketing
  14. 14. The opportunities and perils of innovation15
  15. 15. Don’t underestimate thesize of the change Morgan Stanley, Internet Trends Report, April 12, 2010 Nielsen’s State of the Media Report, dated Jan. 5, 2011 16
  16. 16. A story about pies… 17
  17. 17. Mobile users are yourSuper-Customers 18
  18. 18. Mobile users arealways “on” 19
  19. 19. Mobile UsersAren’t Dumb 20
  20. 20. 21
  21. 21. Key Stats Mobile is increasingly the launching point for other interactions on the web 22
  22. 22. Key Stats 1 in 8 Requests are Mobile 12.6% of total website 12.6% traffic was mobile (Q4 2011) Up 102% from the 6.3% recorded a year earlier (Source Walker Sands Quarterly Web Traffic Report) Is it higher on your website? Find out here 23
  23. 23. 3 How-Tos & Best Practices 24
  24. 24. 25 What company did you say you’re calling from? 25
  25. 25. Mobile Website vs. App26 26
  26. 26. Mobile Website vs. App27 27
  27. 27. 28 Mobile Websites are for Lead Generation 28
  28. 28. 29 29
  29. 29. 30 30
  30. 30. 31 31
  31. 31. 32 32
  32. 32. 33 33
  33. 33. Know Your Options: Hybrid is Best 34
  34. 34. Example of Content Length From Desktop to Mobile35 35
  35. 35. Copywriting Guidelines• The average desktop website page36 has 250-400 words• A typical mobile site should have 75-110 words• Create a template for copywriting that enables you to “see” how much copy will fit on a typical mobile page  This template is set to a width of 4.4in  Font Size = 15pt  Total of 90 words 36
  36. 36. • Text and navigation • Text is perfectly menu are too small to legible.37 read, repeated pan and zoom action is • Content is condensed required to access and gets right to the contents of the site. point. • Heavy javascript • Call to action is clear. image slideshow is • Branding is consistent. lagging. • It takes less than 10 • Branding gets lost. seconds to load. • The site takes more than 20 seconds to load on a 3G network. 37
  37. 37. Hook Them With Your Homepage38 • Make sure your brand or logo is well represented • Choose a captivating focus image or splash image (may be different from your desktop website) • Use Analytics to find most-visited pages from mobile devices; optimize navigation • Include Calls-To-Action on homepage, e.g. Call Us, Contact Us, Sign Up, etc. Other Mobile-Friendly Content: Directions, Events Calendar, Locations, Special Offers Learn More: http://www.bluetrainmobile.com/blog/how-to-prioritize-the-content-on-your-mobile-websites-homepage/ 38
  38. 38. 18% of users who sawan ad with a click-to- Conversion In Contextcall action called the • Use Conversion Call Outsbusiness.The Mobile Movement • Make it easy for users to click and contactStudy, Google, Inc. • Click to callGoogle mobile ads withthe click to call feature • Click to emailhave a 6-8% higher • Use short, mobile-friendly formsclick through rate thanthose that dont.Surojit Chatterjee, SeniorProduct Manager of MobileAds for Google, Inc. 39
  39. 39. Conversion Tactics: Do’s and Don’ts40 Don’t… Do…  No clear branding  Visible branding  Confusing navigation  Simple form  No call-to-action  Strong call-to-action  Scrolling necessary to  Explanation of benefit find content  Top-loaded page Learn More: http://www.bluetrainmobile.com/blog/effective-mobile-landing-page-design/ 40
  40. 40. 4 What YOU can do now! 41
  41. 41. 1. MobileGrader.comhttp://www.mobilegrader.com 42
  42. 42. 2. Mobile Marketing Maphttp://get.bluetrainmobile.com/mobile-website-options/ 43
  43. 43. 3. White Paper: How to Build a Mobile WebsiteDownload it at http://get.bluetrainmobile.com/mobile-website-options/ 44
  44. 44. 4. Build a Mobile Website45 BlueTrain Mobile lets you easily create a beautiful mobile site that’s optimized for the world’s most popular mobile devices: iPhone, Android and BlackBerry 45
  45. 45. Mobile solutions tailored for you Small business Medium business Large organizations Agencies and marketers 46
  46. 46. Mobile solutions tailored for you Small business Medium business Large organizations Agencies and marketers 47
  47. 47. Mobile solutions tailored for you Small business Medium business Large organizations Agencies and marketers 48
  48. 48. Mobile solutions tailored for you Small business Medium business Large organizations Agencies and marketers 49
  49. 49. Why BlueTrain Mobile? Professional and unique design “Unlike other mobile CMS platforms I’m not stuck with a cookie cutter Advanced navigation template, I can design a site that Hybrid approach for content has a completely custom look, and yet it’s managed through BlueTrain’s powerful standardized mobile marketing engine.” 50
  50. 50. Easy to set up51 • The platform is a web app, there’s no software to install • Choose a custom design from BlueTrain Mobile or design your own • Structure your mobile website in minutes • We take care of making your mobile website look great on the latest iPhone, Android and Blackberry devices • Mobile users are automatically redirected to your mobile site - Insert simple code snippet for mobile redirect - Use your own URL such as m.youraddress.com 51
  51. 51. Simple to maintain52 • It’s easy to make changes and additions • No programming required • Automatic updates keep your mobile website compatible with the newest smartphones • Works seamlessly with your advertising and e-mail campaigns • Easily integrate your blog content, news, events, and social media 52
  52. 52. Reliable & fast53 • Our platform manages the hosting of your mobile website • Our hosting service is on the cloud, which means your mobile website is served at top speed no matter where your customers are located—New York, London, Tokyo, or anywhere else in the world • And our infrastructure is ready to scale with your business, whether you are making 1 page or 100 53
  53. 53. Sample mobile websites built on our platform54 54
  54. 54. Live Examples….55 55
  55. 55. 5. Take advantage of our offer Free Mobile Site When you sign up for a plan on Bluetrain Mobile for just $99/mo E-mail info@bluetrainmobile.com, subject: NEDMA OR stop by our exhibit! 56
  56. 56. Q&ASteffan Berelowitz, Conductor@bluetrainmobile steffan@bluetrainmobile.com Free Mobile Site When you sign up for our monthly plan, just $99/mo E-mail info@bluetrainmobile.com Subject: NEDMA

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