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SXSW 2014 Panel: Future of Responsive Web Design

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Industry analyst Kerry Bodine explains why we should care about responsive web design (think 22 million digital signs by 2015 and 171 million wearables by 2016). Mike Norman of digital agency Genuine Interactive explains the changes that RWD brings to an agency. Chris Saint-Amant of Netflix explains how their UI has been tuned. With customers in 41 countires, having a single code base for all brower-based signups has been central to astonishing growth. Social anthropologist Tim Hayden shares his observation of how RWD is changing daily behaviors and global entrepreneurship. Panel organized by Steffan Berelowitz of Bluetrain.io.

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SXSW 2014 Panel: Future of Responsive Web Design

  1. 1. #RWDnextgen
  2. 2. Kerry Bodine Author andindustry analyst @kerrybodine Mike Norman VP Technology, Genuine Interactive @mnorman78 Chris Saint-Amant Manager, UI Engineering, Netflix @csaintamant Tim Hayden Author and social anthropologist @TheTimHayden Panel organizer: #RWDnextgen
  3. 3. Kerry Bodine Author andindustry analyst @kerrybodine kerrybodine.com #RWDnextgen
  4. 4. We need to be prepared for every screen. #RWDnextgen@kerrybodine
  5. 5. ##RWDnextgen@kerrybodine Source: BI Intelligence 1 in 5 people in the world own a PC smart phone 1 in 17 people in the world own a tablet
  6. 6. ##RWDnextgen@kerrybodine Source: worldometers.info 7,217,995,578 people in the world 424,587,975 tablets 1,443,599,116 PCs & smartphones
  7. 7. ##RWDnextgen@kerrybodine Source: Doberman
  8. 8. #RWDnextgen@kerrybodine
  9. 9. #RWDnextgen@kerrybodine Source: GestureTek
  10. 10. #RWDnextgen@kerrybodine
  11. 11. 22 million digital signs by 2015 #RWDnextgen@kerrybodine Source: Intel
  12. 12. #RWDnextgen@kerrybodine
  13. 13. #RWDnextgen@kerrybodine
  14. 14. 171 million wearables by 2016 #RWDnextgen@kerrybodine Source: IHS
  15. 15. #RWDnextgen@kerrybodine
  16. 16. #RWDnextgen@kerrybodine 25 billion Internet-connected devices by 2015 #RWDnextgen@kerrybodine Source: Cisco 50 billion Internet-connected devices by 2020
  17. 17. Our processes need to continue to evolve. #RWDnextgen
  18. 18. @kerrybodine #RWDnextgenSource: Doberman
  19. 19. #RWDnextgen@kerrybodine
  20. 20. #RWDnextgen@kerrybodine
  21. 21. marketer / client designer developer #RWDnextgen@kerrybodine
  22. 22. content comps code marketer / client designer developer #RWDnextgen@kerrybodine
  23. 23. Mike Norman VP Technology, Genuine Interactive @mnorman78 #RWDnextgen
  24. 24. Responsive affects everyone in an agency #RWDnextgen
  25. 25. Educating internally is as important as educating clients #RWDnextgen
  26. 26. Developers: Get used to being friendly with creatives #RWDnextgen
  27. 27. Prediction: This will never stop growing (or changing shapes) #RWDnextgen
  28. 28. Chris Saint-Amant Manager, UI Engineering, Netflix @csaintamant #RWDnextgen
  29. 29. #RWDnextgen
  30. 30. #RWDnextgen
  31. 31. #RWDnextgen
  32. 32. www.netflix.com m.netflix.com #RWDnextg
  33. 33. #RWDnextgen
  34. 34. #RWDnextgen
  35. 35. #RWDnextgen
  36. 36. Netflix Everywhere 1,000+ devices #RWDnextgen
  37. 37. 10ft #RWDnextgen
  38. 38. Phone/Tablet #RWDnextgen
  39. 39. Website #RWDnextgen
  40. 40. Complimentary Second-screen Time-shifting #RWDnextgen
  41. 41. Tim Hayden Author and social anthropologist @TheTimHayden #RWDnextgen
  42. 42. …and, we’ve been sitting on our tails, typing, for just over 200 years. We’ve been upright and walking [mobile] for more than 4 million years… #RWDnextgen
  43. 43. #RWDnextgen
  44. 44. #RWDnextgen
  45. 45. #RWDnextgen
  46. 46. #RWDnextgen
  47. 47. Kerry Bodine Author andindustry analyst @kerrybodine Mike Norman VP Technology, Genuine Interactive @mnorman78 Chris Saint-Amant Manager, UI Engineering, Netflix @csaintamant Tim Hayden Author and social anthropologist @TheTimHayden #RWDnextgenPanel organizer: Challenge Questions From panel organizer SteffanBerelowitz CEO, Bluetrain.io @steffanb
  48. 48. #RWDnextgen

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