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How Hospitals Are Taking Advantage of the Mobile WebPrepared by Steffan Berelowitz, Conductor & CEO, Bluetrain MobilePhone...
1       The Mobile Web: It’s Here In A Big Way        2      Hospitals & Healthcare    3       How-To’s & Best Practices  ...
1   The Mobile Web: It’s Here In A Big Way
97,000,000                                                                 400%                                           ...
Don’t underestimate the size of the change
What does this mean for Hospitals & Healthcare?                           16.0 million mobile users in the US            ...
2   Hospitals & Healthcare
How Patients Use MobileMobile is Search 1 in 3 mobile searches are local 68% of mobile users accessed health  informatio...
How Patients Use MobileMobile is Social Mobile users’ time spent on social networks  increased 60% between Q1 ‘11 and Q1 ...
How Doctors Use MobileMobile is Preventative 78% of US consumers are interested in Mobile  Health solutions 40% of docto...
How Doctors Use MobileMobile is Assistive In 2011, 81% of physicians used  smartphones, compared to 72% in 2011 56% of d...
3   How-To’s & Best Practices
Mobile Website vs. App
The Mobile User Experience              Loads in ~25 sec on a      Loads in less than 3 sec               WiFi connectio...
What matters most to Mobile Users Easy & intuitive website navigation Map Directions (using native GPS functionality)   ...
Added Functionality ER Wait Time: Use third-party services like Forerun  Systems to dynamically feed ER Wait Time to mobi...
4   What YOU can do now
MobileGrader.com
Mobile Marketing Map                       http://get.bluetrainmobile.com/mobile-website-options/
Free Guide: 6 Options for Building a Mobile Website              Download the PDF at http://get.bluetrainmobile.com/mobile...
Why Bluetrain Mobile? Professional and unique design Advanced site navigation Native smartphone functionality Hybrid a...
Mobile Content Management System (mCMS)            Our platform is a web app, so there’s no software to install          ...
Mobile Marketing Tools               Make your email campaigns mobile-friendly               Create mobile landing pages...
Fast & Reliable                   Our platform manages the hosting of your mobile                    website             ...
Want to see us in action?Call our Fireman, Tim Macchi, to receive apersonalized demo.P: (617) 941-1158E: tim@bluetrainmobi...
Q&A
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How Hospitals Are Taking Advantage of the Mobile Web

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Learn how hospitals and healthcare organizations are taking advantage of HTML5 mobile websites to help patients, visitors, physicians, and employees. Improve patient care and satisfaction through cutting edge mobile technology.

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How Hospitals Are Taking Advantage of the Mobile Web

  1. 1. How Hospitals Are Taking Advantage of the Mobile WebPrepared by Steffan Berelowitz, Conductor & CEO, Bluetrain MobilePhone: 1-888-595-2583Email: steffan@bluetrainmobile.comWeb: www.bluetrainmobile.comTwitter: @bluetrainmobile
  2. 2. 1 The Mobile Web: It’s Here In A Big Way 2 Hospitals & Healthcare 3 How-To’s & Best Practices 4 What YOU can do now
  3. 3. 1 The Mobile Web: It’s Here In A Big Way
  4. 4. 97,000,000 400% Increase in mobile search Number of people on the mobile (Source: http://thinkwithgoogle.blogspot.com/) web (In the USA, source: comScore 2012 Mobile Future in Focus) By 2014 1 8 out of Internet requests are mobile. This isMobile users will outnumber up 102% from 6.3% to 12.6% yeardesktop users over year.(Source: Morgan Stanley) (Source: Walker Sands Quarterly Web Traffic Report)
  5. 5. Don’t underestimate the size of the change
  6. 6. What does this mean for Hospitals & Healthcare?  16.0 million mobile users in the US accessed health information on their mobile devices during a 3-month avg. period ending November 2011  Up 125% from previous year
  7. 7. 2 Hospitals & Healthcare
  8. 8. How Patients Use MobileMobile is Search 1 in 3 mobile searches are local 68% of mobile users accessed health information via search engine 42% of mobile searchers are looking for nearby doctors and clinics What happens when a smartphone user clicks on your website in the search results? http://www.episerver.com/PageFiles/12992/Engaging%20Patients%20Online%20FIN.pdf
  9. 9. How Patients Use MobileMobile is Social Mobile users’ time spent on social networks increased 60% between Q1 ‘11 and Q1 ‘12 o Smartphone users spend an avg. 24 min per day social networking 57% said that a social media connection with a hospital was likely to have a strong impact on their decision to seek treatment at that hospital 87% of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge http://beeha.us/blog/social-customers-and-hospitals-infographic/
  10. 10. How Doctors Use MobileMobile is Preventative 78% of US consumers are interested in Mobile Health solutions 40% of doctors believe that mobile health technologies can reduce the number of office visits 88% of doctors would like their patients to monitor their health at home http://floatlearning.com/mhealth/
  11. 11. How Doctors Use MobileMobile is Assistive In 2011, 81% of physicians used smartphones, compared to 72% in 2011 56% of doctors who use mobile devices say they expedite decision-making 40% say mobile devices decrease time spent on administration http://medicalassistant.name/2011/11/06/mobile-devices-doctors-medical-assistants- web/http://floatlearning.com/mhealth/
  12. 12. 3 How-To’s & Best Practices
  13. 13. Mobile Website vs. App
  14. 14. The Mobile User Experience  Loads in ~25 sec on a  Loads in less than 3 sec WiFi connection on WiFi connection  Images are too small,  Homepage navigation branding isn’t clear prioritized for mobile  Users must pinch and user zoom to read content  Strong focus image and  Difficult to navigate branding  Full Site option is still clearly available
  15. 15. What matters most to Mobile Users Easy & intuitive website navigation Map Directions (using native GPS functionality) o Directions to Hospital o Direction within Hospital Contact information for departments/services o Click-to-Call Links o Click-to-Email Links Patient/Visitor information o Interpreter Services o Parking Information Find a Doctor http://m.bidneedham.org
  16. 16. Added Functionality ER Wait Time: Use third-party services like Forerun Systems to dynamically feed ER Wait Time to mobile website Jobs Feed: Allow future employees to search for career openings from their mobile devices o 17% of clinicians are using mobile job alert apps (AMN Healthcare Services) Donations: Mobile payments now allow smartphone users to make donations to your hospital or healthcare organization
  17. 17. 4 What YOU can do now
  18. 18. MobileGrader.com
  19. 19. Mobile Marketing Map http://get.bluetrainmobile.com/mobile-website-options/
  20. 20. Free Guide: 6 Options for Building a Mobile Website Download the PDF at http://get.bluetrainmobile.com/mobile-website-options/
  21. 21. Why Bluetrain Mobile? Professional and unique design Advanced site navigation Native smartphone functionality Hybrid approach for managing and feeding content to mobile site Unlimited phone and email support
  22. 22. Mobile Content Management System (mCMS)  Our platform is a web app, so there’s no software to install  Choose a custom design from Bluetrain Mobile or design your own mobile site  Advanced tools include Click-to-Call and Click-to-Email Links, Map Links, Video and Audio embedding, Google Analytics Integration, HTML/CSS Editing, and more  We take care of making your mobile website look great on the latest iPhone, Android, BlackBerry, and Windows devices
  23. 23. Mobile Marketing Tools  Make your email campaigns mobile-friendly  Create mobile landing pages for QR codes and search marketing campaigns  Integrate your blog content, news, events, and social media  Create mobile forms for capturing lead information directly from your mobile website
  24. 24. Fast & Reliable  Our platform manages the hosting of your mobile website  Our hosting service is in the cloud, which means your mobile website is served at top speed no matter where your customers are located – anywhere in the world  Our infrastructure is ready to scale with your hospital or organization, whether you are managing 1 page or 100
  25. 25. Want to see us in action?Call our Fireman, Tim Macchi, to receive apersonalized demo.P: (617) 941-1158E: tim@bluetrainmobile.com
  26. 26. Q&A

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