English for Business Purposes

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English for Business Purposes

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  • thank you for this important presentation!!! you help me in undrstanding many things
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  • It was a wonderful presentation. It gave me more insights into what English for Business Purposes is
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  • this will be a great help in teaching Business English, may I know if I could have a copy of this presentation? thanks
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  • English for Business Purposes

    1. 1. English for Business Purposes Course: Topics on Teaching English for Specific Purpose Instructor: Dr. Hsiu-Hui Su Presenter: Vivian 9722607 March 12th, 2009
    2. 2. Aims of EBP
    3. 3. Characteristics of Business English <ul><li>Users of Business English </li></ul>NNS NS
    4. 4. Characteristics of Business English <ul><li>Definitions of Business English </li></ul><ul><ul><li>The careful research and design of pedagogical materials and activities for an identifiable group of adult learners within a specific learning content. (Johns & Dudley-Evans, 1991) </li></ul></ul><ul><ul><li>Designed to meet specified needs of the learner. (Strevens, 1998) </li></ul></ul>
    5. 5. Characteristics of Business English <ul><li>(Ellis & Johnson, 1994) </li></ul>
    6. 6. EGBP V.S. ESBP Object Focus EGBP Pre-experience learners <ul><li>Presentation through listening and/or reading </li></ul><ul><li>Practice grammar and vocabulary </li></ul>ESBP Job-experienced learners <ul><li>Deep-end approach </li></ul><ul><li>Fluency activity </li></ul><ul><li>Outcome language and skills work </li></ul>
    7. 7. EGBP V.S. ESBP (Developments in English for Specific Purposes, Reflection 4a, p.57) Teacher Language school manager EGBP <ul><li>Develop relationships over time </li></ul><ul><li>Become familiar with material </li></ul><ul><li>Have a regular pattern to </li></ul><ul><li>lessons </li></ul><ul><li>Need regular intakes </li></ul><ul><li>Use class sets of books </li></ul><ul><li>Organize the taking of public tests </li></ul>ESBP <ul><li>Establish instant relationships </li></ul><ul><li>Use different material each time </li></ul><ul><li>Have no pattern to lessons </li></ul><ul><li>Block weeks of time </li></ul><ul><li>Need wide range of resources </li></ul><ul><li>Need more staff planning time </li></ul>
    8. 8. The role of needs analysis in Business English <ul><li>Need analysis </li></ul><ul><li>(Holden, 1993; Yin & Wong, 1990) </li></ul>
    9. 9. Teachers of Business English <ul><li>Acquiring the resources of EBP trainer </li></ul><ul><ul><li>The communicative functioning of EBP </li></ul></ul><ul><ul><li>The business people’s expectations and learning strategies </li></ul></ul><ul><ul><li>The psychology of personal and interpersonal interactions </li></ul></ul><ul><ul><li>Management theories and practice </li></ul></ul><ul><ul><li>First-class training skills </li></ul></ul>
    10. 10. Key issues for Business English <ul><li>The communicative functioning of English in business contexts </li></ul>
    11. 11. Key issues for Business English <ul><li>Learners’ expectations and strategies </li></ul>(Developments in English for Specific Purposes, Task 4d, p.65) Course variables Students Business people <ul><li>Group size </li></ul><ul><li>Materials/handouts </li></ul><ul><li>Pace of classes </li></ul><ul><li>Learners’ age </li></ul><ul><li>Assessment procedures </li></ul><ul><li>Pre-course information </li></ul><ul><li>Quality and style </li></ul><ul><li>Appearance </li></ul>Variable Photocopies Average 18-25 Formal exams None Mixed Casual Small 1-8 Printed + folder Fast 25-55 None Printed booklet High Smart
    12. 12. Key issues for Business English <ul><li>The role of cross-cultural communication </li></ul><ul><ul><li>Four relationship dimensions of EBP </li></ul></ul>
    13. 13. Key issues for Business English <ul><li>Management theory and practice </li></ul><ul><li>(John, 1996) </li></ul>
    14. 14. Key issues for Business English <ul><li>Communication skills training </li></ul><ul><li>(Ellis & Johnson, 1994) </li></ul>
    15. 15. EBP V.S. EAP
    16. 16. References <ul><li>Ellis, M., & Johnson, C. (1994). Teaching Business English. Oxford: Oxford University Press. </li></ul><ul><li>John, M. (1996). Business is booming: Business English in the 1990s. English for Specific Purposes, 15 (1), 3-18. </li></ul><ul><li>Scollon, R., & Scollon, S. W. (1995). Intercultural communication : a discourse approach. Oxford: Basil Blackwell. </li></ul><ul><li>Trompenaar, F. (1999). 卓皮納斯文化報告。臺北市 : 麥格羅希爾。 </li></ul>
    17. 17. Thank you for attention!

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