Ch1 Communication And Culture...The Voice And Echo


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Ch1 Communication And Culture...The Voice And Echo

  1. 1. Communication and Culture Class: Special Topics in Cultures and English Language Teaching Instructor: Dr. Hsiu-Hui Su Presenter: Vivian 9722607 September 29th, 2009 The Voice and Echo
  2. 2. Contents Intercultural Contact I Defining the Terms II Communication III Culture IV Reflection V
  3. 3. Intercultural Contact <ul><li>Human beings draw close to one another by their common nature , but habits and customs keep them apart. </li></ul><ul><li>Confucius </li></ul><ul><li>Everyone is quick to blame the alien. </li></ul><ul><li>Aeschylus, the Greek playwright </li></ul>
  4. 4. Intercultural Contact <ul><li>Domestic </li></ul><ul><li>Co-cultures </li></ul><ul><li>The co-cultures </li></ul><ul><li>in the USA </li></ul><ul><li>International </li></ul><ul><li>New technology and </li></ul><ul><li>information systems </li></ul><ul><li>Evolving populations </li></ul><ul><li>The global economy </li></ul>Intercultural interaction
  5. 5. Defining the Terms <ul><li>Intercultural communication </li></ul><ul><li>To occur when a member of one culture produces a message for consumption by a member of another culture </li></ul><ul><ul><li>To involve interaction between people </li></ul></ul><ul><ul><li>whose cultural perceptions and symbol </li></ul></ul><ul><ul><li>systems are distinct </li></ul></ul>
  6. 6. Defining the Terms <ul><li>The dominant culture </li></ul><ul><li>To speak for the entire culture while setting the tone and agenda others with power </li></ul><ul><ul><li>To influence what people think, what they aspire to be, how they behave, and even what they talk about </li></ul></ul>
  7. 7. Defining the Terms <ul><li>Co-culture </li></ul><ul><li>To share the perceptions and communication patterns found within the larger, dominant culture </li></ul><ul><ul><li>To discuss groups’ communication characteristics that different from the other groups </li></ul></ul>
  8. 8. Communication <ul><li>Definition </li></ul><ul><li>The process through which symbols are transmitted for the purpose of eliciting a response . </li></ul>
  9. 9. Communication <ul><li>Principles of communication </li></ul>
  10. 10. Culture <ul><li>Culture is communication and communication is culture. </li></ul><ul><li>Hall </li></ul><ul><li>Culture is to a human collective what personality is to an individual. </li></ul><ul><li>Hofestde </li></ul><ul><li>Culture is a group worldview , the way of organizing the world that a particular society has created over time. </li></ul><ul><li>Nolan </li></ul>
  11. 11. Culture <ul><li>The elements of culture </li></ul>Language History Religion Values Social organizations Culture
  12. 12. Culture <ul><li>The definition of culture </li></ul><ul><li>Culture is a set of human-made objective and subjective elements that in the past have increased the probability of survival and resulted in satisfaction for the participants in the ecological niche... </li></ul><ul><li>Triandis </li></ul>
  13. 13. Culture <ul><li>Characteristics of culture </li></ul><ul><li>1. Culture is learned . </li></ul>Proverbs Folktales/ Legends/ Myths Arts Mass media Culture
  14. 14. Culture <ul><li>Characteristics of culture </li></ul><ul><li>2. Culture is shared . </li></ul><ul><li>To make the actions of individuals intelligible to the other members of society. </li></ul>Be transmitted from generation to generation.
  15. 15. Culture <ul><li>Characteristics of culture </li></ul><ul><li>3. Culture is based on symbols . </li></ul><ul><li>The symbols allow people to package and store them as well as transmit them. </li></ul><ul><ul><li>Language is the most important symbolic aspect of culture. </li></ul></ul>
  16. 16. Culture <ul><li>Characteristics of culture </li></ul><ul><li>4. Culture is dynamic . </li></ul><ul><li>Cultures are subject to fluctuations and seldom remain constant. </li></ul><ul><ul><li>The deep structure of a culture resists major alterations. </li></ul></ul>
  17. 17. Culture <ul><li>Characteristics of culture </li></ul><ul><li>4. Culture is an integrated system. </li></ul><ul><li>Culture is composed of parts that are related to each other. </li></ul><ul><ul><li>All aspects of culture must be reasonably well integrated in order to function properly. </li></ul></ul>
  18. 18. Reflection <ul><li>Studying intercultural communication </li></ul><ul><li>1. Individual uniqueness </li></ul><ul><li>People are more than their cultures. </li></ul><ul><li>2. Stereotyping </li></ul><ul><li>No rule is so general, which admits not some exception. </li></ul><ul><li>3. Objectivity </li></ul><ul><li>It requires to eliminate the cultural orientations and negative behavior </li></ul>
  19. 19. Reflection <ul><li>Language and culture </li></ul><ul><li>1. “ 下車投錢 !” </li></ul><ul><li>2. Bear market VS. Bull market </li></ul>
  20. 20. Reflection <ul><li>Intercultural sensitivity </li></ul><ul><li>How to Improve Intercultural Sensitivity : Overcome Ethnocentrism Through Avoiding Assumptions </li></ul><ul><li> </li></ul>
  21. 21. Thank you for listening!