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ArcGIS StoryMaps: Agencies Are Creating Great Story Maps; Here's How You Can Too

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2020 Esri Federal GIS Conference Presentation
Presenter, Christina Nordling

Learn how GIS specialists, communication professionals, and subject matter experts are sharing their work through ArcGIS StoryMaps. Also get some best practices and tips for creating StoryMaps.

Published in: Technology
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ArcGIS StoryMaps: Agencies Are Creating Great Story Maps; Here's How You Can Too

  1. 1. Federal Agency Stories And Best Practices Christina Nordling Blue Raster
  2. 2. Implemented Across the US Government
  3. 3. NGOs / Global / Academia
  4. 4. • Taking GIS and re-tooling it for public understanding • Optimized for mobile • No hassle creation (Friendly builder, no HTML/CSS) • Integration capabilities Why StoryMaps?
  5. 5. Classic  Next-Gen
  6. 6. Best practices
  7. 7. Your StoryMap is only as good as your process Before you start: • What is the purpose of your StoryMap? goals, objectives • Who is your audience? • What are your indicators or metrics for success? • What do you currently have? existing apps, maps, data, media
  8. 8. Skills for Building an Impactful StoryMap • Good design eye • Write compelling content (that’s non technical) • Familiarity with ArcGIS Online • If working in a team, only one person should be editing!
  9. 9. Storyboarding Storyboarding Inventory Content Design Create and Refine Launch and Promote
  10. 10. Inventory Content Storyboarding Inventory Content Design Create and Refine Launch and Promote
  11. 11. Layout & Design Storyboarding Inventory Content Design Create and Refine Launch and Promote
  12. 12. Build it Storyboarding Inventory Content Design Create and Refine Launch and Promote
  13. 13. Launch Storyboarding Inventory Content Design Create and Refine Launch and Promote
  14. 14. Title Banner Introduction/Hook Maps & Data Subject Background More Subject Background Visual Break Pexels for Free Video Footage The Noun Project for Icons Resources Used: Unsplash for Free Stock Photos
  15. 15. Images • Where to find good images? Unsplash • Optimize your image dimensions for the storymap • File size  Imagecompressor.com • Mobile • Clear your cache & test
  16. 16. Image Dimensions
  17. 17. Compress your image! • Big images: target 500 KB • Smaller images: 50 – 300 KB • Imagecompressor.com • Tinypng.com • Google PageSpeed Tools • Clear Your Cache & Test
  18. 18. • Out-of-the-box accessibility features (keyboard nav, design themes) • Headings • Alt text for all visuals • Caption your videos Accessibility
  19. 19. Embedding in Your Website Classic StoryMaps http://story.maps.arcgis.com/apps/Storytelli ngSwipe/index.html?appid=fc64e3596bbd 4d3caf865da6d77c386e&embed Next Gen StoryMaps it’s built in!
  20. 20. Social Media • Use a consistent hashtag e.g. #OhioRiverStories • @ArcGISStoryMaps • Fill out StoryMap item details in ArcGIS Online • Use a shortlink • Gifs or animations
  21. 21. Social Media • Use a consistent hashtag e.g. #OhioRiverStories • @ArcGISStoryMaps • Fill out StoryMap item details in ArcGIS Online • Use a shortlink • Gifs or animations
  22. 22. Tracking Traction Use analytics! • Google Analytics • Bitly • Understand what users like about your StoryMap • Understand how they’re viewing your story
  23. 23. Esri Blog
  24. 24. Contact Us Christina Nordling cphang@blueraster.com www.blueraster.com @blueraster

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