10 Ways To Improve Your Ranking Through SEO (Part 1 of 2)


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Here are 10 ways to improve your ranking through SEO that you don't want to miss from a search engine optimization company.

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10 Ways To Improve Your Ranking Through SEO (Part 1 of 2)

  1. 1. 10 Ways to Improve Your Ranking Through SEO (Part 1 of 2) Monday, 19 August, 13
  2. 2. www.blueprintim.com The SEO Shift • There is a shift in SEO from low quality, high volume link building to high quality content development and link building • We are going to show you 10 ways to improve your ranking using a high quality approach to SEO Monday, 19 August, 13
  3. 3. www.blueprintim.com 1. Blogging • Blogging on a regular basis in the foundation of a high quality SEO campaign • It’s not just a matter of publishing content • It’s about developing high quality content that: ‣ Increases rankings ‣ Converts Website visitors into leads and sales Monday, 19 August, 13
  4. 4. www.blueprintim.com 1. Blogging • We have seen blogs develop a lot of traffic, but the traffic does not convert into leads and sales • Why? Because the blog posts (Web pages) that they are arriving on are poorly written • Each blog post should be well written to maximize lead and sales volume Monday, 19 August, 13
  5. 5. www.blueprintim.com 2. New Web Pages • The second area that is vital to rank well is to add new pages to your Website • By adding new pages, you are showing Google that you are contributing to your market • Each page should be optimized for a different keyword • Each page should be part of your overall SEO plan Monday, 19 August, 13
  6. 6. www.blueprintim.com 3. Link Building Outreach • A link from a high quality site is still very powerful • A great way to start is by looking at the sites that are already linking to you • Look at the anchor text that is being used as well as the pages on the site that it is linking to • Outline a list of sites that are linking to your competitors Monday, 19 August, 13
  7. 7. www.blueprintim.com 3. Link Building Outreach • Outline a list of sites that you would like a link from • Look for broken links on these sites that are linking to you, your competitors, and others. • Develop exceptional content on your Website that these sites will be compelled and proud of linking to • Broken link building is a great reciprocal arrangement that works very well 100% Monday, 19 August, 13
  8. 8. www.blueprintim.com 4. Slideshare • Many people believe that it is too much work to use multiple channels to distribute your content • This is not the case • You can send content through multiple channels very efficiently, while minimizing the amount of time needed • For Slideshare, you can take a recent blog post and convert your key points into slides • These slides can be used to drive more traffic Monday, 19 August, 13
  9. 9. www.blueprintim.com 5. YouTube • Since you have take the time to develop slides for Slideshare, why not use the slides to create a video for YouTube? • YouTube is the second largest search engine • You will also be developing multiple formats of information to share with your audience • Different people consume information in different ways Monday, 19 August, 13
  10. 10. www.blueprintim.com Part 2 • In part two, we discuss the remaining five channels that you can use to increase your ranking: ‣ Podcasts ‣ Guest blog posts ‣ Blog commenting ‣ Online magazines ‣ Web 2.0 sites Monday, 19 August, 13
  11. 11. www.blueprintim.com Download Free SEO eBook at www.blueprintim.com Monday, 19 August, 13