Why Usability Testing A way to find & fix high abandonment and low conversions Provides insight into what your customers areseeing and experiencing when they visit the site
Slices of Budget foronline business companyPPC Advertising Targets customers searching on Google, Bing etc. SEO Positioning a website to be found in SERP for core keywordsDisplay Campaign Banners targeting publishers or audiences Social Media An established channel to reach consumers. Can be leveraged to grow business
Once this is all done, and the company’s marketingcampaign is driving plenty of traffic to the website, the next inevitable thing which is often heard is“we’re not driving enough sales and business!!”
The Answer isa USABILITY TESTING There are two sides to the coin of running a successful online businessMaking customers aware Putting the website inof your website & getting optimal form to maximize them into sales funnel revenue potential
Potential questions to ask yourselfDoes your site appear trustworthy?Is the information presented in a clear and easy manner?Would you share it with your friends?Would you buy from this site?Is there anything inhibiting sales from the time a usersclicks on the Website, finds the product it is looking for,and then proceeds to checkout?
It’s not how much traffic is driven to the site that matters; it’s the percentage (of traffic) that closes which impacts the business the most.
Tips to boost website conversions • Put resources towards usability testing to figure out how to drive more sales from the traffic you have. • Direct your focus, money and resources towards scaling traffic to the moon knowing that sales revenue will increase accordingly.