Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

bluepath solution for Transportation - Airports and Railways

187 views

Published on

bluepath solution for the Transportation sector providing Indoor Positioning, Indoor Navigation, Asset Tracking and Location Based Services.

Published in: Technology
  • Be the first to comment

bluepath solution for Transportation - Airports and Railways

  1. 1. for Airports
  2. 2. GPS Technology has revolutionised our traveling experience. But, GPS technology is not available indoors!
  3. 3. John is in Marina and he wants to reach the airport Using his car GPS he find his way to the airport
  4. 4. Dubai International Airport 21,231,530 sq ft John enters the airport but he is not able
 to find his departure gate because the airport is huge. And GPS does not work indoors! John is frustrated as he risks to miss his flight. John’s Gate John
  5. 5. Travel experience Some years ago
  6. 6. Travel experience Today
  7. 7. Indoor Positioning Way finding Tracking Location-Based services iBeacon iBeacon iBeacon + iBeacons iBeacon technology available on 
 iOS , Android and Wearable
  8. 8. General Airport Scenario
  9. 9. 2.5hrs
 is the average waiting time for passenger between check-in and take-off Source IATA
  10. 10. 47%
 of Airport Revenues 
 are from Non-Aeronautical Sources Source IATA
  11. 11. 32.9B US$
 Direct cost of air transportation delay US alone Including connecting flight passenger delays Source Berkley University
  12. 12. 76%
 of Passengers have Smart Mobile Devices while they have to wait to board their flight. Source SITA
  13. 13. How can we assist
  14. 14. by providing an indoor navigation platform
 which improves travel experience, reduces costs to airports, 
 enhances safety, security and increases revenue with better and targeted advertising. reduces costs enhances safety, security better and targeted advertising improves travel experience increases revenue bluepath® can revolutionise the current scenario
  15. 15. Improving Experience with bluepath® technology
  16. 16. Accurate
 Indoor Positioning 
 Locate yourself and explore the venue 1 to 3 meters precision Works also OFFLINE Using bluepath technology’s high precision and accuracy, travelers will be able to locate their self directly on their mobile map and navigate within the airport. Indoor Navigation
  17. 17. Find the way to your destination 
Passengers will be able to browse various point of interest and also, receive smart notifications and get directions to the gates. Works in Multi-floor environment Shortest route calculation Accessible Route support Hybrid Outdoor/Indoor directions Search Point of Interest on the map.
  18. 18. Find the way to your destination 
Passengers will be able to browse various point of interest and also, receive smart notifications and get directions to the gates. Works in Multi-floor environment Shortest route calculation Accessible Route support Hybrid Outdoor/Indoor directions Search Point of Interest on the map.
  19. 19. Share your location with a single tap bluepath technology provides a location sharing feature which could allow the passengers to share their location instantly. Location sharing feature can be used with friends, family, colleagues or even airline staff.
  20. 20. User A share location with User B User B recieve directions to User A
  21. 21. Informative
 Proximity notifications A welcome or a farewell message is the best way to improve user engagement and satisfaction. With bluepath® notifications will be triggered on the user’s position.
  22. 22. Marketing
 Proximity notifications User’s will be notified of promotions, discounts , loyalty benefits and information in the vicinity of the Outlet.
  23. 23. Context-aware information With bluepath® technology, passengers can retrieve information about the nearby advertising and or offers by just opening the app.
  24. 24. Access services in an easier way App powered with bluepath® technology can dynamically propose activities within the airport based on location. The user will be able to get directions to the selected destination.
  25. 25. Access services in an easier way App powered with bluepath® technology can dynamically propose activities within the airport based on location. The user will be able to get directions to the selected destination.
  26. 26. Nearby offer search and coupon Receive contextualized offers and get discount notifications based on your profile and your location within the airport.
  27. 27. Integrated with
 realtime tracking Available on mobile Instant messaging between staff and travellers. bluepath® platform can be the single touchpoint for all the communications between customers and staff. Platform is available also on the web based backend.
  28. 28. Track personnel and physical assets within the airport Improve airport safety and security by tracking passengers, crew, ground handling, maintenance and security personnel in realtime from a mobile or from the central web based platform.
  29. 29. Track personnel and physical assets within the airport Improve airport safety and security by tracking passengers, crew, ground handling, maintenance and security personnel in realtime from a mobile or from the central web based platform.
  30. 30. Smartphone tracking Bracelet or Smart Tag
 tracking or/and ✓ BYOD
 ✓ Additional mobile features ✓ Integrated with 
 Bluemessenger ✓ No smartphone required
 ✓ Low cost-per-tag or bracelet ✓ Ideal for Asset Tracking or
 high volume user tracking
 ✓ Long battery life What can we track with bluepath® Realtime Tracking system? Beacon Infrastructure bluepath® BLE Scanner Infrastructure with beacons
  31. 31. Day: 23/12/2014 Time: 13:23 Area: Security Check Coordinates 15.0355:25.054650 Available on modern web interface Rebuild detailed user history on the map Build the path followed by a staff or a passenger within a selected time period. You can also rebuild the path history of staff or visitor at any point of time for safety and security. User and Date Timestamp and Position ID Venue and area infos
  32. 32. Learn from your traveller’s path flows to improve your venue Analyse user path flows and receive notifications when the crowd reaches the warning level in a specified zone.
  33. 33. Unleash the power of your data with Big Datas 
 Integrable with 3rd party data sources Unlimited data analysis combinations Brand new metrics for customer analysis
  34. 34. Bookmark
 parking lots Never forget your parking lot by saving instantly your car position. With just a tap you will be able to follow turn by turn directions back to your car in a Multi-floor environment.
  35. 35. Benefits & Strengths of bluepath® Technology
  36. 36. Benefits of bluepath® Technology in Airports ✓ Assist traveller’s to find the shortest routes. ✓ Improve queue management and minimise waiting time. ✓ Keep track of traffic flows and locate incidents quickly. ✓ Maximise revenues from traveller’s wait time before departure. ✓ Reduction of flight delays ✓ Additional revenue from tenants and airlines ✓ Opportunity to place high targeted geo positioned offers ✓ Direct sales and communication channel with passengers ✓ Opportunity for airlines to offer additional services ( up sell of seat upgrades, meal preference, newspapers, inflight entertainment information prior to departure)
  37. 37. Strengths of bluepath® Indoor Location Platform High accuracy precision from 1 to 3 meters Use existing Apps and integrate the SDK Turnkey solution
 with the App if needed. Smartphones or Smart Tags tracking Unobtrusive and green Beacon infrastructure Integrated Analytics Dashboard
  38. 38. Thank you and welcome to the world of bluepath AG Schlossstrasse 19 82031 Gruenwald Germany www.bluepath.me
 +49 89 21543088 info@bluepath.me


×