Introduction to DMC MEDIA

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Introduction to DMC MEDIA

  1. 1. July. 2007 Introduction to DIGITAL MEDIA & TECHNOLOGY GRUOP COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  2. 2. Table of Contents About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  3. 3. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  4. 4. Overview DMC 2002 6 27 200,000,000 83 278-3 4 www.dmcmedia.co.kr www.dmcreport.co.kr ( , ) () COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  5. 5. Philosophy DMC 2002 6 . , . DMC . DMC COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  6. 6. History 2002 2005 06 02 Data-Bank ‘e-Trender’ 08 50 03 ‘DPA’ 11 ‘DPA’ 04 ‘FEEL’ 06 ‘Dvey’ ( ) 09 ‘DPA’ 2003 2006 04 ‘e-Tracer’ 01 ‘e-Planner’ 11 (CI) ‘ ’ 04 ‘DPA’ 07 DMC CI , 11 ‘myLOOK’ ( ) , ( ) 12 KT DCA( ) 300 2007 2004 01 ‘FEEL-CINEMARKETING’ 03 ‘FEEL’ 02 09 ( ) (FEEL ) 03 11 ‘DPA’ 04 (www.dmcreport.co.kr) 12 NAVER, Daum COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  7. 7. Organization DMC ‘ ’ , , , D C A 1 2 D C A D D D C C C A A A 1 2 3 4 5 6 7 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  8. 8. Vision Digital Media & Technology Group . DIGITAL COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  9. 9. Service Media Strategy & Execution Optimized & Advanced Solutions - - . / / ‘ ’ - . / / / - - . , , / / Targeting DPA ( ) dvey ( ) - , . FEEL ( ) / / FEEL-CINEMARKETING ( ) myLOOK ( ) Marketing Research Media Incubating . . / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  10. 10. Solutions , , . FEEL - , . FEEL CINEMARKETING - , . D-CINEMA (DCA) . myLOOK – . , ( ) . dvey – , , . DPA – Digital Marketing Plus Alpha , . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  11. 11. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  12. 12. Business Area Internet Advertising New Digital Media Advertising - / / / - DCA ( ) - Digital OOH - Digital Network Media Alliance Marketing Solution Development - Viral Promotion - / / / - / - Co Marketing - Convergence Media MIX Solution Sales - / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  13. 13. Internet AD ‘ 7e SYSTEM ‘ eResearch eForecast ePlan eTrack eTrend eValuation eXecution Media Digital Strategy Media Development Media Discovery ( , ) Marketing Tool / / ROI / ( , ) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  14. 14. Internet AD – Media Network 250 Mix Plan . Portal Broadcast / News Entertainment Life style & Leisure Exclusive Media COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  15. 15. Digital Cinema AD ( ) , , , 化 Digital Network Digital Network / AD Sales Force ( , ) Digital AD System DCA ( ) [ FEEL-CINEMARKETING ] / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  16. 16. Digital Cinema AD – Media Network 13 100 (2007 500 ) / / / / / / [ 100 / 2007.03.01 ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  17. 17. Digital Marketing Solution Needs & Order Marketing Tech LAP Development Actual Filed Experience & Test Solution System Team AD Operation Team Verification AD Planning Team Solution Release & Sales / / / JOINS.COM Media Team Digital Marketing & AD Solutions COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  18. 18. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  19. 19. Growth : 81.8% ( ) CAGR 81.8% 2006 DMC MEDIA achievement 470 (2003~2007) • 600 300 • 2,070 • 1.8 ( ) 195 90 2007 DMC MEDIA HR POOL 43 90 54 38 26 14 2006 2007(E) 2005 2004 2003 2006 2007(E) 2005 2004 2003 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  20. 20. Technology DMC MEDIA ‘ ’ , . • 100% – & • 10 ( 6, 4) • 4 • 8 • & 2 (FEEL-CINEMARKETING, myLOOK) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  21. 21. Certification - CERTIFICATION DMC () 2006. 08 NO. 20063154 2006. 12. 05 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  22. 22. Certification - PATENTS [ 2007.06..20 ] ( ) NO. RDC 1 2007.06.04 10-2007-0054525 2 2003.10.23 10-2003-0077469 NoMove 3 2003.10.23 10-2003-0395538 Log In Ad 4 2003.12.17 10-2003-0092766 - COPYRIGHTS [ 2007.06..20 ] DPA 1 e-Tracer 2 FEEL 3 4 3D Web FEEL 5 ( ) MX-Vision 6 Dvey 7 ePlanner 8 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  23. 23. knowledge & Know-How ! – DMC (www.dmcreport.co.kr) DMC ‘ ’ DMC . 2005 DMC . Consumer, Media, Study, Survey , dvey free ‘dvey’ . [ ] [ DMC ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  24. 24. knowledge & Know-How . DMC , Consumer, Media, Study, Survey ‘ ’ . [ ] [ economy ] [ ] [ Korea AD TIMES ] [ Korea AD TIMES ] [ ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  25. 25. Reliance DMC . 1 [ www.100hot.co.kr / / 2007.02.07 ] DMC ! - “DMC ” -“ ” KOREA AD TIMES - “ ” DMC MEDIA OPEN HOUSE COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  26. 26. Portfolio DMC , . OFFLINE / / / / / / / / / / More than 100 Clients / / / / BBDO / LG / MBC / TBWA ONLINE 4DKorea / / / / / / / / / / / / / / / / / / / Agency W / DIG / LH AD Brand ( , 2080, , , )/ / / / / / / More than 500 Campaign / / LG / SK Campaign (2003~) / AK2link (2004~) / (2005, 2006) / (2005) / (2005) / (2005~) / (2005) / (2006) / (2006) / (2006) / (2007) / (2007) / (2007) / (2007) / (2007) / AIG (2007) / HSBC (2007) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  27. 27. Contact us 1km DMC MEDIA KYUNGBOK Apt. COEX POSCO RAMADA SEOUL HOTEL 278-3 4 1km TEL.02.2015.6500 FAX.02.2015.6510 www.dmcmedia.co.kr jspark@dmcmedia.co.kr COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  28. 28. Blue : , ‘ ’ Green : ‘ ’ Orange : ‘DMC ’ DIGITAL CODE , DMC . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP

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