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Innovation at work press release mumbai_mar2013


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Innovation at work press release mumbai_mar2013

  1. 1. Innovation at work
  2. 2. Evolution of the KPO Industry KPO 3.0 Today Innovation and Value-Add • Integrated end to end • Best in class technology • Consultative approach • Innovating for the business KPO 2.0  How do I stay on top of the latest trends and be KPO 1.0 2006-2011 best in class 2000 - 2005 Quality and Efficiency Price and Value • Multiple processes  How do I enable my • Multiple software • Single process • Client’s own platform • Rule/ SOP based customers to gain market • Supporting the business • • Instruction driven Reacting to the business share
  3. 3. Next frontier of innovation
  4. 4. ReportingInnovation Factory Reporting Data Management Survey Scripting Mobile platform Data Warehousing Coding Project Management ctOS, The New Age Operating System For Market Research Innovates on Creates Offers cutting Facilitates Builds data Runs deep top of interactive edge reporting workflow repository analytics existing tools dashboards solutions automation with easy retrieval
  5. 5. Creating Efficiencies Through Innovation On EnterpriseLevel Tools 25-30% reduction in effort and TAT Operational transparency Improved quality of output Customizable to client SOP Tool Agnostic Self improvement mechanism
  6. 6. Data at your finger tipSeamless connectivity withstandard platformsRespondent level filteringLongitudinal comparisonsReal time resultsCustom visualizationOne click export to PPT,Excel, PDF
  7. 7. blueocean’s 360° approach True intelligence and actionable insights can only come from well-grounded, thoughtful and triangulated views of information. We call this “360 Discovery™” and live by it in everythingIntelligence we do and deliver to our clients. We concentrate on information synthesis so we can deliver a more authentic, broad and complete picture of your customers, competitors and markets.
  8. 8. Our market intelligence offerings are based on the 360° approach Market Opportunity AnalysisIntelligence Competitive Intelligence Usage & Attitudes Consumer Habits & Practices Brand Tracking Customer Satisfaction Tracking
  9. 9. Our success storiesA top 10 global computer hardware vendor is able to designand deliver more impactful brand marketing campaigns froma brand health tracking system based on our 360° approachA top 10 global technology vendor has a team of 50+researchers and analysts at blueocean, who bring togetherthe vast research resources of the client and deliveractionable insights leveraging the 360° approachA leading global consumer products brand was able to bringto the market the right product mix, leading to incrementaltop line and bottom line growth, based on an in-depthconsumer study done by blueocean leveraging the 360°approach…. These are just a few of the many examples that we have…our teams are constantly refining this approach so that we candeliver even higher value and RORI to our clients