* Around 100 interviews in US and India in Dec 2011
Various analysts and industry experts esƟmate
Worldwide cloud compuƟng market to be
around $50-$100 billion market and Consumer
Cloud market to be around $5-$10 billion today.
Consumer Cloud market is expected to grow at
a rapid pace in the future.
Our iniƟal pilot study* shows more than
expected Consumer Cloud awareness levels.
QuesƟons we try to answer
2 What cloud compuƟng services are used by consumers
Unconscious usage of Consumer Cloud services
Conscious of currently used Consumer Cloud services
Accessibility paƩerns/device play
3 Key concerns
Security, trust and privacy issues
5 Who are the leading cloud compuƟng vendors as per
blueocean Consumer Cloud Vendor Index?
Vendor preference and favourability paƩerns
Current and future usage for various vendors
Brand loyalty vs. Service loyalty
4 Are consumers willing to pay for cloud compuƟng
Free or paid usage
Willingness to pay
Which "service price point - value proposiƟon"
has maximum moneƟzaƟon opportunity?
Consumer Cloud StudyConsumer Cloud Study
More than two-third of the online consumers
are aware about Cloud compuƟng; however
more than half relate Consumer Cloud to
storage and ﬁle-sharing services
1 Do consumers know what cloud compuƟng is?
Awareness and comprehension
RelaƟonship between awareness and usage
Cloud compuƟng services have been around for a while;
however, it has gained signiﬁcant aƩenƟon in the last couple of
years. From being a term used only by businesses and IT managers,
today cloud compuƟng is increasingly becoming relevant to
consumers. This is driven by the relentless growth of Internet,
Smartphones/Tablets, Social Networking and App Stores.
Cloud compuƟng vendors who were focusing only on enterprises
are now also targeƟng consumers. Vendors have started realizing
the potenƟal in “Consumer Cloud services”.
An immense amount of research has been done around the overall
cloud compuƟng space. However, most of this research focuses on
enterprises and business users of cloud compuƟng. Very limited
research and data is available on the “Consumer Cloud space”.
There are a range of quesƟons pertaining to Consumer Cloud,
related to awareness, percepƟons, usage and moneƟzaƟon
opportuniƟes, for which the stakeholders are looking for answers.
To know more about the research and order a pre-release copy, please get in touch with us at email@example.com
blueocean helps companies transform the way they deﬁne and use market research. We balance the rigor of survey
research with the richness of other informaƟon channels to create an integrated and on-going pulse of markets,
customers, and compeƟtors.
At blueocean, we approach every business issue with an aim to draw maximum insight. We tap a mulƟtude of sources
that already exist and ﬁll gaps in knowledge with highly tailored survey-based research or through conversaƟons in our
blueocean Café™. Using one source to augment another, our integrated 360 Discovery™ provides a more organic and
anƟcipatory view of issues and insights.
Our focus will be on deﬁning and establishing 2 key
metrics, that can then be tracked on a half yearly
(or quarterly) basis.
blueocean Consumer Cloud Readiness Index
blueocean Consumer Cloud Vendor Index
Based on Ou
How will we do this?
Based on our 360 DiscoveryTM
Core method of online primary research augmented
with vendor interviews, In-depth consumer interviews
and leveraging social media analysis.
3 geographies (USA, Germany, India)
Sample (primary research)
- 300 in each country
In order to answer these quesƟons,
blueocean is launching a comprehensive
study on the “Consumer Cloud” space