Consumer Cloud Computing:Challenges Remain Despite Rapid Growth
Consumer cloud computing: the stack                                                                                    Com...
Cloud service usage continues to grow         80%                  76%            69%            59%   52%           44%  ...
Consumer cloud computing maturity model                                                                                   ...
Over 1/3 of online consumers arenot “aware” of cloud computing       66%                 61%         US                 Ge...
Awareness levels higher amongcertain segments               66                60                48     Male               ...
Less than 25% understand cloud computing“     Store data externally on the web       Transferring information from        ...
Awareness that YouTube, Facebook, Gmailetc… work on cloud is very low… 80%           76%           69%                  59...
Social media buzz analysis confirms thelack of understanding                850803                                        ...
Concerns about using cloud (US)Privacy                                     63%Security                                 58%...
Privacy and security as top concerns                                        49                      62            45      ...
Overall Cloud Readiness at a country levelhas grown, but still have a long way to go                 Consumer Cloud Readin...
The state of consumer cloud                          Lower level ofUsage continues to                           Concerns r...
What we have learned1. While the adoption and usage of consumer cloud continues to grow   rapidly, driven by smart phones,...
Final recommendations1. Vendors need to do much better job in   evangelizing the consumer cloud.2. Address the privacy and...
About usTransformation through integration:Realizing the full potential of your informationblueocean is a leading next-gen...
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Consumer Cloud Computing: Challenges Remain Despite Rapid Growth

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Computing ecosystem that encompasses a range of computing devices, many of which are portable/mobile, that are connected to the internet, through which the consumers are able to seamlessly create, store, access, share and synchronize their data, software / applications, social networks, entertainment content etc.; all of which are always available and can be accessed via apps residing on the devices or through browsers

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  • Q8b. Please indicate services, which you use at least once a month from the list below. [PN: ASK FOR EACH SERVICE AWARE IN Q8a] [PN: MULTIPLE RESPONSE] SELECT ALL THAT APPLYYou TubeGmailYahoo mailPicasaAmazon Cloud DriveApple’s cloudTurboTax OnlineGoogle CalendarFacebookZing games including Farmville, Mafia Wars & OthersSpotifyTwitterLinkedInFlickRIntuit Money Manager or Quicken or MintMicrosoft SkypeNetflixMicrosoft Office 365 Google docsGoogle DriveGoogle PlayGoogle +Microsoft Outlook.comMicrosoft SkydriveApple’s iTunesMicrosoft XboxMicrosoft YammerMicrosoft Windows 8Microsoft BingQuickofficeApple pagesDocuments to GoSlideShareScribdDropboxBoxSugarSyncAmazon CloudplayerAmazon Cloud storageQuickenMintMicrosoft Outlook Microsoft WordMicrosoft Excel Microsoft PowerpointMicrosoft SharepointMicrosoft Lync
  • Q2. From the list below, please indicate technologies you are aware? [PN: MULTIPLE RESPONSE] SELECT ALL THAT APPLY Cloud computing is listed as one of the options when asked about “technologies consumer is aware”Above Cloud computingSocial Networking sites Total:80%, US:81%, Germany:77%, India:83% 2) New device form factors such as Tablets/ Ultra booksTotal:73%, US:69%, Germany:79%, India:71%3) Mobile applications such as Mobile Banking, Mobile CommerceTotal:67%, US:69%, Germany:67%, India:65%4) Internet TV Total:63%, US:65%, Germany:68%, India:56%5) Cloud computing technologyTotal:57%, US:66%, Germany:61%, India:44%Below Cloud computing6) Data Services such as Commerce, Communications, Information and entertainment via 3G technologies, WI-FI, GPRS, High speed data connection etc – Total:55%, US:58%, Germany:53%, India:55%7) Daily Deal services such as GroupOn, Snapdeal, Living Social, Dealmap (Google), Facebook deals etc – Total:54%, US:66%, Germany:43%, India:56%8) Location based services such as Foursquare, Gowalla, Loopt etcTotal:30%, US:48%, Germany:24%, India:19%9) Natural User Interface/Gesture based computing such as Eye tracking, 3D figure trackingTotal:28%, US:35%, Germany:29%, India:21%Total (base) – Wave1: 905, Wave2: 955US (base) – Wave1: 300, Wave2: 301Germany (base) – Wave1: 305, Wave2: 343India (base) – Wave1: 300, Wave2: 311
  • Q2. From the list below, please indicate technologies you are aware? [PN: MULTIPLE RESPONSE] SELECT ALL THAT APPLY Cloud computing is listed as one of the options when asked about “technologies consumer is aware”Above Cloud computingSocial Networking sites Total:80%, US:81%, Germany:77%, India:83% 2) New device form factors such as Tablets/ Ultra booksTotal:73%, US:69%, Germany:79%, India:71%3) Mobile applications such as Mobile Banking, Mobile CommerceTotal:67%, US:69%, Germany:67%, India:65%4) Internet TV Total:63%, US:65%, Germany:68%, India:56%5) Cloud computing technologyTotal:57%, US:66%, Germany:61%, India:44%Below Cloud computing6) Data Services such as Commerce, Communications, Information and entertainment via 3G technologies, WI-FI, GPRS, High speed data connection etc – Total:55%, US:58%, Germany:53%, India:55%7) Daily Deal services such as GroupOn, Snapdeal, Living Social, Dealmap (Google), Facebook deals etc – Total:54%, US:66%, Germany:43%, India:56%8) Location based services such as Foursquare, Gowalla, Loopt etcTotal:30%, US:48%, Germany:24%, India:19%9) Natural User Interface/Gesture based computing such as Eye tracking, 3D figure trackingTotal:28%, US:35%, Germany:29%, India:21%Total (base) – Wave1: 905, Wave2: 955US (base) – Wave1: 300, Wave2: 301Germany (base) – Wave1: 305, Wave2: 343India (base) – Wave1: 300, Wave2: 311
  • Q2a. According to you what is Cloud computing. Please explain what you know about cloud computing technology? [PN: ASK THOSE WHO ARE AWARE OF CLOUD COMPUTING TECHNOLOGY (CODED 3 IN Q2)] [PN: OPEN END] [PN: NO RESTRICTION ON NUMBER OF WORDS] RECORD VERBATIM
  • Q8b. Please indicate services, which you use atleast once a month from the list below. [PN: ASK FOR EACH SERVICE AWARE IN Q8a] [PN: MULTIPLE RESPONSE] SELECT ALL THAT APPLYQ8c. Please tell us for the services you are aware, if you know that the service works on cloud computing technology. [PN: ASK FOR EACH SERVICE AWARE IN Q8a] [PN: MULTIPLE RESPONSE] SELECT ALL THAT APPLY You TubeGmailYahoomailPicasaAmazon Cloud DriveApple’s iCloudTurboTax OnlineGoogle CalendarFacebookZynga games including Farmville, Mafia Wars & OthersSpotifyTwitterLinkedInFlickRIntuit Money Manager or Quicken or MintMicrosoft SkypeNetflixMicrosoft Office 365 Google docsGoogle DriveGoogle PlayGoogle +Microsoft Outlook.comMicrosoft SkydriveApple’s iTunesMicrosoft XboxMicrosoft YammerMicrosoft Windows 8Microsoft BingQuickofficeApple pagesDocuments to GoSlideShareScribdDropboxBoxSugarSyncAmazon CloudplayerAmazon Cloud storageQuickenMintMicrosoft Outlook Microsoft WordMicrosoft Excel Microsoft PowerpointMicrosoft SharepointMicrosoft Lync
  • Q16. Please indicate the main 3 issues you are aware/ have faced while using consumer cloud. [PN: TOP 3 MENTIONS IN THE ORDER OF PRIORITY 1/2/3. RANK 1 FOR THE ISSUE FOR WHICH YOU HAVE THE HIGHEST CONCERN, RANK 2 FOR NEXT AND RANK 3 FOR THE NEXT ISSUE]Data shown here is Rank1+2+3Hassle to keep data organized when I use more than one cloud service / productIt could be impossible to access my data if I change phones or some other devices Privacy concerns– I don’t want anyone to look at my dataSecurity – I don’t trust personal cloud to be safe from intrusionsGetting stuck with one cloud service provider as it is difficult to switchKeep track of log in details for different cloudsInternet connection is not robust to access consumer cloud continuouslyIntegration of systemsTotal (base) – Wave1: 586, Wave2: 606US (base) – Wave1: 180, Wave2: 168Germany (base) – Wave1: 175, Wave2: 174India (base) – Wave1: 231, Wave2: 264
  • Q16. Please indicate the main 3 issues you are aware/ have faced while using consumer cloud. [PN: TOP 3 MENTIONS IN THE ORDER OF PRIORITY 1/2/3. RANK 1 FOR THE ISSUE FOR WHICH YOU HAVE THE HIGHEST CONCERN, RANK 2 FOR NEXT AND RANK 3 FOR THE NEXT ISSUE] DATA SHOWN IS ONLY FOR US, RANK 1+2+3 Hassle to keep data organized when I use more than one cloud service / productIt could be impossible to access my data if I change phones or some other devices Privacy concerns– I don’t want anyone to look at my dataSecurity – I don’t trust personal cloud to be safe from intrusionsGetting stuck with one cloud service provider as it is difficult to switchKeep track of log in details for different cloudsInternet connection is not robust to access consumer cloud continuouslyIntegration of systems
  • About the Index:There are three sub-indexes: Cloud Technology Adoption Index, Country Cloud Infrastructure Score and New Technology Inclination IndexOut of these three sub-indices, two are based on the responses in the survey instrument whereas one is based on the secondary data. Cloud Technology Adoption Index:This index is combination of two indices, one of them is based on the current usage of cloud services and the other is based on the willingness to use the cloud based services in future. New Technology Inclination Index:This index is calculated to gauge the inclination of user to the awareness or curiosity towards new technology. The purpose was that even if a respondent is unaware of cloud technology, he/she may be inclined to the other newer or latest technology which may come handy in adopting cloud technology for them.Country Cloud Infrastructure Index:This index is derived from the secondary data and help us to gauge the level of current exposure to infrastructure a country have to adopt cloud technology.
  • Consumer Cloud Computing: Challenges Remain Despite Rapid Growth

    1. 1. Consumer Cloud Computing:Challenges Remain Despite Rapid Growth
    2. 2. Consumer cloud computing: the stack Computing ecosystem that encompasses a range of computing devices, many of which are portable/mobile, that are connected to theCollaboration Apps internet, through which the consumers are able to Communication Apps seamlessly App Stores create, store, access, share andOpenAppMktGetjar synchronize their data, softwareHandmark / applications, social Content Apps Online Storage networks, entertainment content etc.; all of which are always Skydrive PC DropBox available and can be accessed Smart phone Social Networking via apps residing on the devices Tablets Browser Apps or through browsers Internet explorer Mozilla Firefox Consoles Google chrome TV Search Apps Camera OS / Platform Windows Entertainment Printer Mac Access Apps
    3. 3. Cloud service usage continues to grow 80% 76% 69% 59% 52% 44% 38% 36% 34% 32% 20% Services used at least once a month
    4. 4. Consumer cloud computing maturity model All devices and software, fully synchronized Multiple devices, all connected to cloud Devices sync (e.g. iCloud) All software as cloud based services Wide range of apps on Online storage phone/tablets Basic Social Networking (Facebook) Web chat 100% on cloud devices Mainstream Smartphone Specific cloud apps on PC (e.g. Chrome Book) Web email / tablet apps Tablets Smartphone / Feature- phone Level 1 Level 2 Level 3 PC LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 Basic online Moderate “app” Heavy “app” users; “Fully on cloud” users consumers users; largely on usage across devices phone/tablet
    5. 5. Over 1/3 of online consumers arenot “aware” of cloud computing 66% 61% US Germany 44% India Increase / Decrease from previous wave
    6. 6. Awareness levels higher amongcertain segments 66 60 48 Male 59 52 37 Age Age 21-25 yrs 46-60 yrs Working 75 71 83 in IT industry 71 65 71 Smartphone Tablet / Ultrabooks Increase Wave 2 figs in % Wave 1
    7. 7. Less than 25% understand cloud computing“ Store data externally on the web Transferring information from Access data on the internet one device to another Saving files to an online server rather Something like Dropbox, you Networking of different than a physical hard drive device can store your data online and retrieve from anywhere technologies Private online database for private users Online search A new way of chatting Stuff in the cloud Online storage Storing your personal files on the It is a digital external hard drive that can store and internet instead of on a physical ” give information to various devices connected to it computer or location 23% 24% Germany 17% US India Increase / Decrease from previous wave
    8. 8. Awareness that YouTube, Facebook, Gmailetc… work on cloud is very low… 80% 76% 69% 59% 40% 31% 43% 30% 52% 24% 44% 38% 38% 29% 32% 22% 34% 19% Uses at least once a month Aware that services work on cloud
    9. 9. Social media buzz analysis confirms thelack of understanding 850803 Timeline: March 1st, 2012 – March 1st , 2013 Geography: US, Germany, India Language: English Tool: Sysomos 214638 24732 9478 Cloud Computing Consumer Cloud Computing Evernote Evernote+Cloud
    10. 10. Concerns about using cloud (US)Privacy 63%Security 58%It could be impossible to accessmy data if I change phones or 39%some other devicesInternet connection is notrobust to access consumer 32%cloud continuouslyKeep track of log in detailsfor different clouds 32%Hassle to keep data organizedwhen I use more than one 30%cloud service / productGetting stuck with onecloud service provider as it 29%is difficult to switch Increase / Decrease from previous wave
    11. 11. Privacy and security as top concerns 49 62 45 Privacy 57 69 53 Tablet / Palmtop / Male iPad Ultrabooks / Netbooks 56 50 Security 64 56 Male Work for IT industry It could be impossible to access 45 38 39 39 my data if I change phones or some other devices 36 29 31 30 Tablet / Palmtop / Male Female Work for IT Ultrabooks / Netbooks industry Increase Wave 2 figs in % Wave 1
    12. 12. Overall Cloud Readiness at a country levelhas grown, but still have a long way to go Consumer Cloud Readiness Scores (maximum – 100%) US Germany US & Germany Concerns over privacy, security India holding consumers back India Low understanding about cloud computing technology, also weak technology infrastructure Increase / decrease from previous waveConsumer Cloud Readiness (CCR) Index was constructed with three sub-indexes: Cloud TechnologyAdoption Index, Country Cloud Infrastructure Score and New Technology Inclination Index
    13. 13. The state of consumer cloud Lower level ofUsage continues to Concerns remain understanding rise, though strong about cloud skewed computing Lack of “openness” 100% fail-proof Massive - creatinginternet is still not fragmentation of ecosystem siloes; a reality cloud services device/services lock-in …so what are the implications?
    14. 14. What we have learned1. While the adoption and usage of consumer cloud continues to grow rapidly, driven by smart phones, tablets and app stores, it still skews towards applications which are delivered through the cloud by default and from “Ver 1.”2. On-premise PC applications - especially those that touch personal content and content creation - will struggle to move to the cloud, unless consumers really “understand” cloud computing, and their concerns are addressed3. The multitude of apps, devices, storage services are leading to increased fragmentation of cloud usage and this is beginning to emerge as a key challenge, with concerns around data loss and ease of use increasing.4. On the other hand, “ecosystem silos” (e.g. iCloud) and device lock in will prevent seamless synchronization across devices and services.5. 100% cloud based personal computing will not take off unless these issues are addressed by IT vendors.
    15. 15. Final recommendations1. Vendors need to do much better job in evangelizing the consumer cloud.2. Address the privacy and data security concerns, in a much more open manner, with clear and simpler terms and conditions. The consumer need to clearly understand redress mechanisms.3. While the pressures to monetize the consumer cloud is a reality, try to be fair and transparent in business models (e.g. Instagrams attempt to sell customers photos)4. Even if “ecosystem silos” are inevitable, think about making cross platform synchronization much simpler.
    16. 16. About usTransformation through integration:Realizing the full potential of your informationblueocean is a leading next-generation services organization with a deep focus on marketintelligence, social media and data analytics.Since we live in a highly dynamic and multi-dimensional world, we believe that the mosteffective business decisions come from the synthesis of market information and not fromone-dimensional data sources.Combining the talent, speed and cost benefits of a flat world, along with our experience inscalable delivery, we deliver authentic, more complete insights to companies across allmajor industry sectors. For questions, or a copy of the full report: Ajith Sankaran Senior Vice President – Market Intelligence marketintelligence@blueoceanmi.com | www.blueoceanmi.com

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