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Organizations are compelled to cope with increasingly larger volumes of data and resources in a complex multi-dimensional environment. In order to generate deep insights with transformational impact, it is critical that organizations move beyond data silos, searchable repositories and basic meta-analysis and focus more on holistic ways of data discovery, analysis and insight generation. Blueocean’s 360 Discovery model offers an integrated approach to analyze data and deliver the most comprehensive view on customers, competitors and market trends
Ellen Guggenheim, Vice President – Client Development, blueocean market intelligence, explained how brands are leveraging our 360 Discovery offerings to fuel innovation and profitability.