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WRITING TOPERSUADE  www.misterconnor.com
Personal pronounsUsing words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
Cause and effect If… then… Use cause and effect connectives –  these give your argument a sense of  logic at work.   If...
Present Tense   Using the present tense give    the writing a sense of    immediacy/ urgency.   E.g. I m ig ra nts a re ...
Alliteration   Repeating the consonant    sounds at the beginning of    words to make them stand out.   E.g. Eat Yo Yos....
Groups of three   When three adjectives or    phrases are used together to    make them stand out.   E.g. Ho m e wo rk i...
Emotive language Use vocabulary that drives the  argument in a particular way. Note the difference here:1. Sutherland’s ...
Repetition   Wo rd s o r p hra s e s a re    re p e a te d s o tha t the y s tic k in    the re a d e r’s m ind .   E. g...
Hyperbole   When information is given that    is over the top, or slightly    untrue.   E. g . I Ig e t o ne m o re p ie...
Technical language Use the lexicon appropriate to  your subject. The man’s heart went wrong and  he died. The man’s pul...
Rhetorical questions   Using questions that don’t need    an answer to get the audience to    think.   E.g. Could you li...
Dare the reader to disagree   You can only do this if your argument is a    strong one.   If people continue to overuse ...
Powerful verbs/ strongadjectives   A simple change in descriptive vocabulary can    make a big difference.   The man ran...
Facts and Statistics   When truthful information is given    to back up a point.   E. g . 9 5 % o f p up ils fe e l tha ...
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Writing to Persuade - Techniques

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Writing to Persuade - Techniques

  1. 1. WRITING TOPERSUADE www.misterconnor.com
  2. 2. Personal pronounsUsing words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
  3. 3. Cause and effect If… then… Use cause and effect connectives – these give your argument a sense of logic at work. If 45% of pupils are happy with the amount of homework they receive, then 55% of pupils must be unhappy.
  4. 4. Present Tense Using the present tense give the writing a sense of immediacy/ urgency. E.g. I m ig ra nts a re p o uring in m to the U. K.
  5. 5. Alliteration Repeating the consonant sounds at the beginning of words to make them stand out. E.g. Eat Yo Yos. They’re yummy in your mouth!
  6. 6. Groups of three When three adjectives or phrases are used together to make them stand out. E.g. Ho m e wo rk is bo ring , d ull a nd uninte re s ting .
  7. 7. Emotive language Use vocabulary that drives the argument in a particular way. Note the difference here:1. Sutherland’s population is declining.2. Sutherland’s population is haemorraging.
  8. 8. Repetition Wo rd s o r p hra s e s a re re p e a te d s o tha t the y s tic k in the re a d e r’s m ind . E. g . Re m e m be r wha t is wa s like to be a t s c ho o l; re m e m be r ho w m uc h wo rk y o u ha d .
  9. 9. Hyperbole When information is given that is over the top, or slightly untrue. E. g . I Ig e t o ne m o re p ie c e o f f ho m e wo rk, Ia m g o ing to m o ve to the m o o n!
  10. 10. Technical language Use the lexicon appropriate to your subject. The man’s heart went wrong and he died. The man’s pulmonary aorta collapsed, causing a fatal cardiac arrest.
  11. 11. Rhetorical questions Using questions that don’t need an answer to get the audience to think. E.g. Could you live with yourself if you missed out on this opportunity? Caution: Only use these sparingly. Too many questions makes it sound like you don’t know
  12. 12. Dare the reader to disagree You can only do this if your argument is a strong one. If people continue to overuse their cars, insist on fossil fuels and base their diet on land- intensive farming methods, they’ll only have themselves to blame when climate change causes them to move house, won’t they?
  13. 13. Powerful verbs/ strongadjectives A simple change in descriptive vocabulary can make a big difference. The man ran to the car. The man sprinted to the car. The water was cold. The water was freezing.
  14. 14. Facts and Statistics When truthful information is given to back up a point. E. g . 9 5 % o f p up ils fe e l tha t the re is to o m uc h ho m e wo rk.
  15. 15. Summary

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