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The Benefits of Face-to-Face Communication


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Discover the key reasons why face-to-face collaboration will always be critical for business. With so many new technologies available for us to communicate, nothing can replace the value of meeting face-to-face.

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The Benefits of Face-to-Face Communication

  2. 2. More than half of message interpretation is from facial expression and body language. (Forbes) Even as technology increases the methods we have to communicate with one another, nothing can replace the value of a face-to-face conversation.
  3. 3. James Borg, author of Body Language, says that human communication consists of 93% body language and paralinguistic cues, while only 7% consists of words. Nonverbal Communication 7% 93% Spoken Words Everything Else
  4. 4. Someone who is frequently checking their watch or yawning would tell you it’s time to wrap things up, and someone nodding and sitting forward let’s you know they’re invested. Body language takes out much of the guesswork. Reading Body Language
  5. 5. You can also use non-verbal communication to your advantage. Here’s a tip: "Writing" Body Language Waiting in the lobby to join an important meeting? Put the mobile device away and read a newspaper–doing so will encourage a “power pose” and project confidence. (Forbes)
  6. 6. Personal Touch Forbes surveyed 760 business executives and found that 84% preferred face-to-face communications. Out of those, 85% said their reason was that it builds stronger, more meaningful business relationships.
  7. 7. Building Relationships Making eye contact is crucial to show sincerity and establish a firm connection. The result is especially valuable when trying to create a lasting business relationship.
  8. 8. Meeting Effectiveness: Things Get Done When an issue arises that needs a decision, face-to-face enables you to reach a consensus more quickly. One simple, 5- minute conversation can eliminate 15 back and forth emails. Oftentimes there’s a momentum that results from group face- to-face collaboration. People are more willing to engage, build off of each other’s creative energy–and don’t sit back on mute and read emails.
  9. 9. Meeting Effectiveness: Less Misunderstanding “Great, this is just what I need.” Sarcasm can be difficult to detect in written, non-verbal, and sometimes even verbal communication. On the other hand, when speaking face-to-face there is less chance of perceiving a statement to be rude or sarcastic when that wasn’t the intention. The result? Meeting face-to-face helps to eliminate misunderstandings, and therefore conditions trust.
  10. 10. Increased Time : Value Ratio Meeting face-to-face by video conferencing offers the benefits of meeting in-person, without the significant travel expenses. Read Cloud-Based Video Conferencing For Dummies to learn how to use cloud-based video conferencing creatively within your business. READ NOW