LCMC: Native apps and email marketing

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LCMC: Native apps and email marketing

  1. 1. Apps: What Email Marketers Need to Know By Aaron Stannard and Dan Cronyn
  2. 2. ….we don’t
  3. 3. “If an app doesn’t solve a critical business need in an elegant way, it has little chance of survival” -graham hancock
  4. 4. Getting Started – The Mobile Way
  5. 5. View, Save and Like Jobs
  6. 6. CRM isn’t just e-mail
  7. 7. Push notifications Responsive everything Pre-headers in mobile e-mails Smarter events
  8. 8. “The difference between e-mail and spam, is data.” -Manish Bhatt
  9. 9. Challenges with Email Marketing
  10. 10. But with Native Apps...
  11. 11. Customer Lifecycle Management in Native Apps
  12. 12. The Engagement Phase
  13. 13. Email vs Push
  14. 14. Multi-Channel Lifecycle Messaging
  15. 15. Example: StumbleUpon

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