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Email marketing is arguably one of the most effective digital marketing channels. It’s highly targeted, customizable, trackable and can directly drive site traffic to increase revenue.
Join Kara Trivunovic, BlueHornet's VP of Strategic Services, as she debunks the five most persistent myths that prevent companies from getting the most out of their email program, including:
•Less is more
•Testing a small percentage of a list will demonstrate message effectiveness
•Following email marketing best practices will yield the best results for your program