Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series: Part 1 of 6 Findings & Trends

515 views

Published on

Insights and Recommendations

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series: Part 1 of 6 Findings & Trends

  1. 1. 2
  2. 2. 3
  3. 3. 4
  4. 4. 5
  5. 5. 6
  6. 6. 7
  7. 7. 8
  8. 8. 9
  9. 9. 10
  10. 10. 11
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. 15
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 19
  19. 19. 20
  20. 20. 21
  21. 21. 22
  22. 22. 23
  23. 23. 24
  24. 24. 25 • Discounts remain the primary reason people subscribe to email lists. • Consumers’ biggest concern with email marketing once again is frequency. • Mobile email is more important than ever before. • Email continues to be the most popular channel for brand communications.
  25. 25. 26
  26. 26. 27 • Experiment to find what types of offers best resonate with your audience. • Keep consumers from unsubscribing, find the right frequency of emails to send, and make sure they are relevant. • Leverage your consumer community by putting an emphasis on product reviews. • If you aren’t taking a mobile-first approach, you are missing - and possibly losing - a large percentage of your audience. • Your subscriber list is filled with people, not just email addresses.
  27. 27. 28
  28. 28. 29

×